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| Ageno School of Business Faculty |
Michal Ann Strahilevitz |  |
Michal Ann Strahilevitz, PhDProfessorEmail: mstrahilevitz@ggu.edu Phone: 415-442-7877 |
Education | |
BA (economics), University of Washington MBA (marketing and international business), Tel Aviv University M.Sc. (business administration), PhD (marketing), University of California at Berkeley |
Courses Taught | |
DBA 821: Marketing Management DBA 871: Buyer Behavior DBA 897: Advanced Consumer Research MKT 338: Consumer Behavior MKT 339: Advertising Strategy |
Research Interests and Areas of Specialization | |
Corporate Social Responsibility The Psychology of Charitable Giving Cause-Related Marking Green Consumer Behavior Investor Psychology Consumer Decision Making |
Professional and Teaching Experience | |
Golden Gate University, full time faculty since 2006. University of Arizona, assistant professor of Marketing 2001-2006. University of Miami, assistant professor of Marketing 1996-2000. University of Illinois at Urbana-Champaign, jointly appointed assistant professor of Advertising and of Marketing 1994-1996. |
Selected Publications
| |
Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold. Michal Ann Strahilevitz, Terrance Odean, Brad M. Barber, Journal of Marketing Research Nov 2011, Vol. 48, No. SPL: S102-S120. "A Model of the Value of Giving to Others Compared to the Value of Having More for Oneself: Implications for Fundraisers Seeking to Maximize Donor Satisfaction" (2010) in The Science of Giving: Experimental Approaches to the Study of Charity, published by Psychology Press. The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer. Jennifer Harvey and Michal Strahilevitz, Journal of the American College of Radiology, 2009. The Effects of Prior Impressions of a Firm's Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse? Michal Strahilevitz, Journal of Nonprofit and Public Sector Marketing, 2003. The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand. Michal Strahilevitz, Journal of Consumer Psychology, 1999. The Effect of Ownership History on the Valuation of Objects. Michal Strahilevitz and George Lowenstein, Journal of Consumer Research, December 1998. Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell. Michal Strahilevitz and John G. Myers, Journal of Consumer Research, March 1998. Chapters in Scholarly Books: A Model of the Value of Giving to Others Compared to the Value of Having More for Oneself: Implications for Fundraisers Seeking to Maximize Donor Satisfaction (2010) in The Science of Giving: Experimental Approaches to the Study of Charity, published by Psychology Press. Share the Good News with Your Customers: What they Dont Know Cant Help You, (2008), Corporate Social Responsibility Guidebook. This book is published by Public Relations News, and will be out in November 2008. Which Firms Benefit Most from Cause Related Marketing? How a Firms Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign, (2003), Michal Strahilevitz, book chapter in Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and other Corporate Nonprofit Dealings, Routledge Press Inc. |
Professional Associations and External Activities | |
Co-editor of the Proceedings of the Society for Consumer Psychology Conference: February 2006 Co-edited with Baba Shiv of Stanford and Dan Ariely of MIT. Editor of the Proceedings of the Behavioral Decision Research in Management Conference: June 1998. Co-Editor of Special Issue: "Gender Issues in Consumer Research" in the Academy of Marketing Science Review: Fall 2001. Editorial Review Board Member of Journal of Nonprofit & Public Sector Marketing: 2006-present. Academic Adviser: Cause Marketing Forum, Walk Run Ride Fundraising Newsletter: 2007-present. Advisory Board Member: SSRN Journal of Experimental and Behavioral Economics: 2006- present. Conference Presentations |
Honors and Awards | |
Golden Gate University Most Outstanding Award, 2011 Teacher of the Year Award, American Marketing Association, University of Arizona Chapter, 2005, 2004 Teaching Innovation Award, University of Arizona (awarded to two faculty members college-wide), 2005, 2004 Excellence in Teaching Award, University of Miami (awarded to 6 faculty members university-wide), 1998 University of Miami School of Business Teaching Award, (awarded to 4 business school faculty members), 1998Research Honors and Awards: Russell T. Sharpe Professorship, Two-Year Research Chair, 2010-2012 Outstanding Scholarship and Research Award, Golden Gate University, 2008 Nagel T. Miner Professorship, Two-Year Research Chair, 2006-2008 Eller College Fellowship for Outstanding Overall Contribution (teaching, research, service), 2002-2005 Financial Service Exchange: Behavioral Finance Research Grants, 2003-2004, 2002-2003 University of Arizona Foundation, small grants program & summer research support, 2004, 2003, 2002, 2001 The Research Support Award for Business and the Social Sciences, University of Miami, 2000, 1999, 1998, 1997, 1996 |
Media and Interviews | |
USA Today: Michal's advice on how to choose what charities to contribute to Michal Strahilevitz on Ashton Kutcher's admitting he will no longer write his own Twitter Posts: November 2011 Michal Strahilevitz at the Society of Consumer Psychology Annual Conference 2010 (Discussion on Corporate Social Responsibility Research). ABC7 News Looks at Digital Piracy (Its not so simple) Michal Strahilevitz Interview ABC7: YouTube and the Presidential Debates (This changes everything!) Michal Strahilevitz and Advertising Guru Jeff Goodby Debate about the Super Bowl Ads on ABC7 ABC7: Are Sales Always a Good Buying Opportunity? (Hint…NO!) |
Links | |
| Ageno School of Business Faculty |
