Master of Science in Marketing

Edward S. Ageno School of Business

Taught by leading professors and practitioners, the MS in marketing integrates theory and application to prepare you for a successful career in the field, considered by many to be the bedrock of business. You can either choose a general concentration or a database marketing concentration in this program.

The master of science degree in marketing requires completion of 33 units in the advanced program. Each course listed carries three semester units of credit. Individual foundation program courses or undergraduate prerequisites may be waived if the student has previously completed comparable courses at a regionally accredited college or university, or passed the appropriate CLEP Exam with an acceptable score. Students may be admitted to advanced program courses before completion of the entire foundation program, but must complete the foundation program by the time that twelve (12) units have been earned in the advanced program.

Math Proficiency

Students admitted to this program are expected to possess a level of mathematical skill at least equivalent to College Algebra (MATH 30) or Mathematics for Management (MATH 200).

FOUNDATION PROGRAM - 12 units
· ACCTG 201 Accounting for Managers
· ECON 202 Economics for Managers
· FI 203 Financial Analysis for Managers
· MATH 240 Data Analysis for Managers

ADVANCED PROGRAM - 33 units
· MKT 300 Marketing Management
· MKT 305 Integrated Marketing Communications
· MKT 336 Marketing Research
· MKT 337 Marketing Strategy and Planning

GENERAL MARKETING CONCENTRATION - 21 units

Given the breadth of the marketing field and the consequent diverse career tracks the general concentration is designed to give you the flexibility to design your own course of study based on your career goals. You can work with an adviser to tailor a program to meet your objectives. Some of the possibilities are as follows:

· Marketing research, which includes instruction in quantitative and statistical techniques, consumer behavior and market research.
· Product management, which prepares you in the operational aspects of managing and marketing brands and products.
· Marketing and entrepreneurship, which allows you to design programs appropriate for launching new ventures or for management consulting.
· Sales force management, which prepares you through instruction in the human aspects of management, as well as the sales process.
· Marketing planning, which integrates information systems and operations courses with marketing classes.

Marketing Electives - 15 units
· MKT 307 Sales and Promotion Sponsorships
· MKT 321 Direct Database Marketing
· MKT 325 Brand and Product Management
· MKT 331 Business-to-Business Marketing
· MKT 332 Sales Management
· MKT 334 Services Marketing
· MKT 335 New-Product Decisions
· MKT 338 Consumer Behavior
· MKT 339 Advertising Strategy
· MKT 343 International Marketing
· MKT 352 Advanced Marketing Issues in e-Business
· MKT 396A-ZZ Selected Topics in Marketing
· MKT 398 Internship: Marketing
· PR 320 Contemporary Public Relations

General Electives - 6 units
· Two courses from any 300-level courses for a total of 6 units. Consult the advisers in the Department of Marketing and Public Relations for recommended courses.