Master of Science in Marketing

Edward S. Ageno School of Business

Taught by leading professors and practitioners, the MS in marketing integrates theory and application to prepare you for a successful career in the field, considered by many to be the bedrock of business.

Upon completion of the MS in Marketing, successful students will

Be able to:

• Design, compile, and produce a professional-quality marketing plan
• Design, deploy, analyze, and report a marketing research survey
• Carry out an effective search for secondary information on marketing subjects
• Create the overall structure of an integrated marketing communications plan
• Create a professional-quality competitive analysis
• Compile a marketing budget
• Work effectively in teams

And be knowledgeable about:

• Marketing strategy and tactical implementation
• Market segmentation, targeting, positioning, and differentiation
• Brand and product management
• Distribution channels and value chains
• The concept of integrated marketing communications and its implementation
• Pricing methods
• Quantitative and qualitative research methods
• Applications of marketing concepts in varied contexts such as for-profit, non-profit, product, service, business to business, busiiness to consumer, internet, and global.

The master of science degree in marketing requires completion of 33 units in the advanced program. Each course listed carries three semester units of credit. Individual foundation program courses or undergraduate prerequisites may be waived if the student has previously completed comparable courses at a regionally accredited college or university, or passed the appropriate CLEP Exam with an acceptable score. Students may be admitted to advanced program courses before completion of the entire foundation program, but must complete the foundation program by the time that twelve (12) units have been earned in the advanced program.

Graduate Writing Proficiency Requirement

Effective Fall 2009, students admitted to the master of science in marketing degree program must meet the graduate writing proficiency requirement within the first nine units of the program by successfully passing the GGU Graduate Writing Proficiency Exam or by completing ENGL 201 (formerly ENGL 301) Graduate Writing with a grade of B or better.

The PLUS Program at the San Francisco campus also offers communication improvement classes for those students needing to polish their English language skills.

Math Proficiency Requirement

Students admitted to this program are expected to possess a level of mathematical skill at least equivalent to College Algebra (MATH 30).

FOUNDATION PROGRAM - 12 units
· ACCTG 201 Accounting for Managers
· ECON 202 Economics for Managers
· FI 203 Financial Analysis for Managers
· MATH 240 Data Analysis for Managers

ADVANCED PROGRAM - 33 units
Core Coursese- 12 units
· MKT 300 Marketing Management
· MKT 305 Integrated Marketing Communications
· MKT 336 Marketing Research
· MKT 337 Marketing Strategy and Planning
(Must be taken as part of the final 12 units of the advanced program.)

Required Courses - 15 units

Five of the following:
· MKT 307 Sales and Promotion Sponsorships
· MKT 321 Direct Database Marketing
· MKT 325 Brand and Product Management
· MKT 331 Business-to-Business Marketing
· MKT 332 Sales Management
· MKT 334 Services Marketing
· MKT 335 New Product Decisions
· MKT 338 Consumer Behavior
· MKT 339 Advertising Strategy
· MKT 343 International Marketing
· MKT 352 Advanced Marketing Issues in e-Business
· MKT 396A-ZZ Selected Topics in Marketing
· MKT 398 Internship: Marketing
· PR 320 Contemporary Public Relations

Electives - 6 units
· Two courses from any 300-level courses for a total of 6 units. Consult the advisers in the Department of Marketing and Public Relations for recommended courses.