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Graduate courses
MKT 300 - Marketing Management
Focuses on marketing management and problem-solving. You will learn methods for managing product positioning, pricing, distribution and external communications. You will learn about customer behavior, demand determination and marketing research. You will be exposed to marketing in a variety of contexts such as for-profit, non-profit, Internet and the global context. Emphasis is on developing fully integrated marketing programs as well as interfunctional coordination. The case method is used.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 305 - Integrated Marketing Communications
Effective 8/17/09 Enables you to prepare, present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools. Through case studies and practical exercises, you will learn how to reach appropriate market targets in the most cost-efficient and measurable way. Prerequisite: MKT 100 or MKT 300.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 307 - Sales Promotion and Sponsorships
Effective 8/17/09 Focuses on how to achieve marketing objectives through direct inducements that offer an extra value or incentive for a product/service to ultimate consumers, sales force or distributor as well as through special events, sports, and causes, which together form a multi-billion dollar industry. You will learn how to help an organization of any size develop closer relationships with target markets as well as trade partners and how to enhance the value of marketing communications strategies. Through lectures, case studies, and practical exercises you will learn how to incorporate sales promotion activities into an Integrated Communications plan, how to plan an event, create pricing and location strategies, and how to cost effectively promote them. Sponsorship development will be studied from the points of view of both event planner and corporate sponsor. Emphasis throughout will be on Integrated Marketing Communications. Prerequisites: MKT 300
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 308 - Professional Practice Project in Integrated Marketing Communications
Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product's marketing strategy current marketing communications problems and target market(s), you will develop a cost-effective and measurable plan using a blend of the various promotion tools. Registration in this course is restricted to students in the master of science program in integrated marketing communications. This course should be completed in the final nine units of the program only. Please note that students are required to notify the IMC program director at least two weeks prior to the start of the relevant trimester. Prerequisite: MKT 305.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 321 - Direct and Database Marketing
Covers the planning, design, and execution of direct marketing programs, including methods for utilizing databases and targeting techniques. You will learn how to design direct-mail, telephone, catalog, email and web-based marketing programs for consumer goods, services and industrial markets. You will learn the principles of database design for marketing and the basic techniques of statistical analysis for targeting, utilizing case studies and guest speakers. Excel Spreadsheet program will be used. Prerequisites: MKT 300 or MKT 350, and MATH 40 or MATH 45.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 325 - Brand and Product Management
Effective 8/17/09 Explores the field of "Brand Management" including product management, brand positioning and building, measuring and managing brand equity over time. This course utilizes classic and current consumer and B-to-B case studies of leading marketers and their strategies for effectively building and managing products and brands. Topics include customer focus, brand positioning and identity, creating points of difference and competitive advantages, marketing communications and messages including the Internet and building customer loyalty. Building brand portfolios, sub-brands and line extensions and distribution strategies will also be covered. Prerequisite: MKT 300.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 331 - Business-to-Business Marketing
Effective 8/17/09 Provides a strategic view of industrial and other business-to-business marketing. You will gain experience in solving marketing mix problems over the product life-cycle and will learn about the impact of technology, derived demand, complex buying processes, and customization. You will study the impact and use of business e-commerce exchanges and other web-based techniques. The case method is used. Prerequisite: MKT 300.
Credit: 3 Units
Offered:
Summer 2009
,
Spring 2010
MKT 332 - Sales Management
Effective 8/17/09 Focuses on the operating and management problems of sales-management executives. You will learn how to relate the sales function to other functions of business and will study techniques for estimating sales potential, forecasting sales, manning territories, and selecting, training, supervising and compensating the sales force. You will learn about sales force automation tools, including web methods. Case method used. Corequisite: MKT 300.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 334 - Services Marketing
Effective 8/17/09 Focuses on the distinctive aspects of service organizations including the importance of service quality and how marketing goals, mixes and strategies are tailored accordingly. You will learn about new developments in the marketing of services, including the Internet, and how they apply in different settings, including financial, professional and not-for-profit. Case studies are used. Corequisite: MKT 300.
Credit: 3 Units
Offered:
Fall 2009
MKT 335 - New-Product Decisions
Effective 8/17/09 Examines the issues, strategies and approaches associated with developing, introducing and managing new products and services. You will learn methods for identifying business opportunities, market segmentation, idea generation, concept development and testing, market testing and introductory market programs. Case studies are used. Corequisite: MKT 300.
Credit: 3 Units
Offered:
Spring 2010
MKT 336 - Marketing Research
Surveys the principles and techniques of marketing research, with emphasis on survey methods. You will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; testing and communication of results achieved. Case materials are used. Prerequisites: MKT 100 or MKT 300, and MATH 40 or MATH 220.
Credit: 3 Units
Offered:
Fall 2009
,
Spring 2010
MKT 337 - Marketing Strategy and Planning
Effective 8/17/09 Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covered is planning for long-range market development. Case studies. Prerequisite: MKT 300.
Credit: 3 Units
Offered:
Fall 2009
,
Spring 2010
MKT 338 - Consumer Behavior
Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations; readings and case materials. Corequisite: MKT 300.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 339 - Advertising Strategy
Effective 8/17/09 Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. You will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials. Corequisite: MKT 300.
Credit: 3 Units
Offered:
Fall 2009
,
Spring 2010
MKT 343 - International Marketing
Examines the following processes: estimates of market potential, pricing and distribution strategies; role of communications in serving markets outside the US, serving these markets through branches, the Internet, warehousing operations, international brokers and traders and foreign affiliates; analyzing markets in countries with different cultural, political and economic characteristics. Reviews marketing and distribution methods in selected US and foreign companies.
Credit: 3 Units
Offered:
Summer 2009
MKT 352 - Advanced Marketing Issues in Electronic Business
Gives you answers and takes you deep into the marketing arm of the eCommerce business landscape. You will learn how marketing decisions and business models interact and support one another. You will learn about privacy and security, technology issues, online branding, customer interface and community building. You will view the Internet as a channel, then analyze how integrated multi-channel marketing and customer management work. Finally, you will learn to apply marketing research and public policy to database marketing. This course will go substantially beyond the introductory marketing course in eCommerce. Prerequisite: MKT 300.
Credit: 3 Units
Offered:
Spring 2010
MKT 396 - Selected Topics in Marketing
Address significant, topical and practical problems, issues and theories in marketing. Topics are compiled and selected by the department chair. This course may be taken more than once, provided the same topic is not repeated. Prerequisites will vary based on topic.
Credit: 3 Units
MKT 396U - Advanced Business Communications Skills
Provides the opportunity to develop excellent skills in visual design, speaking and writing, to successfully organize and present information with an emphasis on situations people encounter in the workplace including both sales and managerial presentations. You will learn the essentials for analyzing materials and audiences to develop optimal communication results geared to the specific levels, needs and organizational circumstances of your audience. You will gain thorough command of Powerpoint and the basics of Photoshop. You will gain presentation experience including media selection, techniques for developing and keeping rapport with the audience, speech transistions and summaries.
Credit: 3 Units
MKT 396V - Marketing and New Media
You love interacting in social networking sites, watching videos online, text messaging, accessing the Internet from your phone and keeping up with the news in the new media formats. But how do marketers take advantage of these new media? This course will cover the integration of new media into the marketing mix, including blogs, social networking, mobile marketing, podcasts, virtual worlds and more. Building on your knowledge of traditional and internet marketing, you?ll learn to set objectives, measure results, utilize new media technologies and about the macro-environmental issues affecting new media. In this hands-on approach, you will create marketing campaigns designed for several of the new media. Prerequisite: MKT 300.
Credit: 3 Units
Offered:
Fall 2009
MKT 398 - Internship: Marketing
Offers you the opportunity to receive graduate-level work experience in marketing. You are responsible for your own placement in an internship approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. Prerequisites: at least 15 units completed in the Advanced Program and permission of the department chair at least 30 days before the start of the trimester.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
MKT 399 - Directed Study
Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed study course may be taken for credit toward a masters degree. Prerequisite: Completion of six graduate seminars in the Advanced Program and consent of the instructor and the department chair.
Credit: 1 - 3 Units
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Undergraduate courses
MKT 100 - Principles of Marketing
Provides an introduction to the theory and practice of marketing. You will learn about price policies, channels of distribution, promotion techniques, the management of products and services, and marketing research. The course also covers the impact of government regulations and competitive practices, integration of marketing with other activities of the business enterprise, and strategic implications of marketing actions.
Credit: 3 Units
Offered:
Summer 2009
,
Fall 2009
,
Spring 2010
MKT 102 - Consumer Behavior
Investigates the cultural, psychological and behavioral factors affecting consumers actions and the demand for consumer products and services. You will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite: MKT 100
Credit: 3 Units
Offered:
Spring 2010
MKT 103 - Marketing Research
Examines the research methods and techniques applicable to problem solving in marketing. Through a project-based class, you will learn to prepare a market research proposal, gather survey data, statistically analyze results and present a professional report. This class emphasizes the importance of marketing research in domestic and international markets. You will also gain a sound knowledge of internet-based research tools. Prerequisite: MKT 100.
Credit: 3 Units
MKT 105 - Integrated Marketing Communication
Analyzes the total range of activities involved in marketing communication: advertising, selling, sales management, public relations and sales. You will learn strategies and tools to develop favorable inter- and intracompany relationships. Prerequisite: MKT 100.
Credit: 3 Units
Offered:
Summer 2009
MKT 120 - Business Marketing and Sales
Covers the development and application of marketing and sales principles and skills in the business-to-business setting. You will learn how to analyze business buying behavior. You will learn about industrial product planning, channel decisions, promotional applications and pricing practice in the business-to-business context. You will learn the techniques of good selling skills and the techniques for organizing, staffing, motivating and evaluating the sales force. Prerequisite: MKT 100
Credit: 3 Units
MKT 124 - International Marketing
Identifies international marketing opportunities; the impact of varying cultural, economic, legal and political environments on marketing strategy; technical and financial features; determinants and principles of foreign marketing policy as they relate to domestic marketing practice. Prerequisite: MKT 100.
Credit: 3 Units
Offered:
Spring 2010
MKT 197 - Internship: Marketing
Offers you the opportunity to receive work experience in marketing. You will be responsible for your own placement in an internship approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. Prerequisite: Consent of the department chair.
Credit: 3 Units
MKT 198 - Special Topics in Marketing
Address significant, topical and practical problems, issues and theories in marketing. Topics will be selected by the department chair. This course may be taken more than once, provided the same topic is not repeated. Prerequisite: Consent of the department chair. Prerequisites will vary based on topic.
Credit: 3 Units
MKT 199 - Directed Study in Marketing
Provides individual study of selected topics under supervision of a faculty member. You are limited to one directed study course per trimester. Prerequisites: Consent of the instructor and department chair.
Credit: 3 - 4 Units
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Prospective Students
