Golden Gate University offers degree and certificate programs at three teaching centers and online.
3 Unit(s)
Covers the development and application of marketing and sales principles and skills in the business-to-business setting. Students will learn how to analyze business buying behavior. Students will learn about industrial product planning, channel decisions, promotional applications and pricing practice in the business-to-business context. They will learn the techniques of good selling skills and the techniques for organizing, staffing, motivating and evaluating the sales force. Prerequisite: MKT 100.
View Course Sections: Summer 2024