Rocket Fuel

Faculty: Anthony J. deLeon

faculty bio
Anthony J. deLeon, DBA
Title(s):
Senior Adjunct Professor
School:
Business
Campus:
San Francisco
  • 415-509-1312

RESEARCH INTERESTS AND AREAS OF SPECIALIZATION

B2B Marketing

Services Marketing

Technology Adoption

EDUCATION

AB (applied mathematics), Harvard University

MBA (finance and operations management), University of Pennsylvania

DBA, Golden Gate University

PROFESSIONAL AND TEACHING EXPERIENCE

Adjunct Professor, Golden Gate University,2005-Present

Partner Accenture

Principal, Booz-Allen & Hamilton, Inc.

SELECTED PUBLICATIONS

Winning in the e-Economy with Intention Value Networks Economist Intelligence Unit Strategic Strategic Finance, pp. 50-61, 1999.

Business Process Context and New Technology Adoption: The Case of Financial Supply Chain Management E-Business Review, pp. 26-29, 2005.

PROFESSIONAL ASSOCIATIONS

Member, American Marketing Association

Member, Business Marketing Association

Member, INFORMS

HONORS AND AWARDS

Senior Adjunct Professor, Golden Gate University, 2011

First Place in the Fisher IMS / AMA SERVSIG Dissertation Proposal Competition, 2007

Beta Gamma Sigma Honor Society Member, 1985

Phi Beta Kappa Honor Society Member, 1983

MEDIA AND INTERVIEWS

Where Marketing Meets Technology, Bank Director Magazine, Interview with Anthony deLeon, 1999

A Farewell to Plain Vanilla Cards, ABA Banking Journal, Interview with Anthony deLeon, 1994