Rocket Fuel

Faculty: Anthony J. deLeon

Anthony J. DeLeon
Anthony J. DeLeon, DBA
Title(s):
Senior Adjunct Professor
School:
Business
Campus:
San Francisco, Online
  • 415-509-1312

Anthony is a Senior Adjunct Professor of Marketing at Golden Gate University and an independent management consultant. He was previously a management consultant for more than 17 years with two major consulting firms, specializing in business strategy, information technology management, organization development, and new product development and go-to-market strategies for payments / processing services. He is an accomplished writer whose articles have been published in the E-Business Review, and the Economist Intelligence Unit’s Strategic Finance magazine.

RESEARCH INTERESTS AND AREAS OF SPECIALIZATION

  • B2B Marketing
  • Services Marketing
  • Technology Adoption

EDUCATION

  • AB (applied mathematics), Harvard University
  • MBA (finance and operations management), University of Pennsylvania
  • DBA, Golden Gate University

PROFESSIONAL AND TEACHING EXPERIENCE

  • 2005-Present: Adjunct Professor, Golden Gate University
  • Partner Accenture
  • Principal, Booz-Allen & Hamilton, Inc.

SELECTED PUBLICATIONS

PROFESSIONAL ASSOCIATIONS

HONORS AND AWARDS

  • Senior Adjunct Professor, Golden Gate University, 2011
  • First Place in the Fisher IMS / AMA SERVSIG Dissertation Proposal Competition, 2007
  • Beta Gamma Sigma Honor Society Member, 1985
  • Phi Beta Kappa Honor Society Member, 1983

MEDIA AND INTERVIEWS