Rocket Fuel

graduate: Faculty

Bruce M. Wasserman, PhD
Title:
Senior Adjunct Professor
Department:
Business
Campus:
San Francisco
  • 510-582-8084

Dr. Wasserman holds both a BA and an MA from Binghamton University (SUNY.) He received his PhD in 1975 from Washington State University. Upon completion of his doctorate degree, he worked in academic environments for several years before joining the Marketing Department at Pacific Telephone Corporation in 1980. For more than 20 years, Dr. Wasserman held various sales and marketing positions, including director of competitive analysis, director of market strategy and sales director. He retired from SBC Corp. in 2000, and began teaching at Cal State University, East Bay (Hayward) where he still teaches strategy, marketing, and business communications courses. Dr. Wasserman has been at Golden Gate since 1998 and teaches graduate level courses in marketing, management and business strategy.

RESEARCH INTERESTS AND AREAS OF SPECIALIZATION

Strategy
Marketing
Market Management
Business Management

EDUCATION

  • BA, MA, Binghamton University

  • PhD, Washington State University

PROFESSIONAL AND TEACHING EXPERIENCE

2000-present
Adjunct Professor, Golden Gate University, San Francisco, CA

Adjunct Professor, California State University - Eastbay

HONORS AND AWARDS

  • Senior Adjunct Professor Award, 2010