Rocket Fuel

Faculty: Bruce M. Wasserman

Bruce M. Wasserman, PhD
Title(s):
Senior Adjunct Professor
School(s):
Business
Campus(es):
San Francisco
  • 510-582-8084

Dr. Wasserman holds both a BA and an MA from Binghamton University (SUNY). He received his PhD in 1975 from Washington State University. Upon completion of his doctorate degree, he worked in academic environments for several years before joining the Marketing Department at Pacific Telephone Corporation in 1980. For more than 20 years, Dr. Wasserman held various sales and marketing positions, including director of competitive analysis, director of market strategy and sales director. He has been at Golden Gate University since 1998 and teaches graduate level courses in marketing, management and business strategy. Dr. Wasserman also teaches strategy, marketing, and business communications courses at Cal State University, East Bay (Hayward).

RESEARCH INTERESTS & AREAS OF SPECIALIZATION

  • Strategy
  • Marketing
  • Market Management
  • Business Management

EDUCATION

  • PhD, Washington State University
  • MA, Binghamton University
  • BA, Binghamton University

PROFESSIONAL & TEACHING EXPERIENCE

  • 2000 - present: Adjunct Professor, Golden Gate University, San Francisco, CA
  • Adjunct Professor, California State University - Eastbay

HONORS & AWARDS

  • 2010, Senior Adjunct Professor Award, Golden Gate University
  • 2014, Outstanding Adjunct Faculty Award, Golden Gate University