Rocket Fuel

Faculty: Jan Ahrens

faculty bio
Jan Ahrens, DBA
Title(s):
Adjunct Professor

Marketing

School:
Undergraduate
Campus:
San Francisco
  • 415-442-6500

EDUCATION

DBA, Marketing, Golden Gate University

MBA, Marketing, The Ohio State University

BS, Business, Miami University

SELECTED PUBLICATIONS

Ahrens, Jan and Coyle, James R. A Content Analysis of Registration Processes in Websites: How Advertisers Gather Information to Customize Marketing Communications. Journal of Interactive Advertising, Volume II, Number 2, March 2011.

Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for Online Referrals, 2008. Association of Consumer Research Conference Proceedings, 2008./p>

Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals: The Effects of Incentives and Incentive Magnitude on Sender and Receiver Online Referrals. American Academy of Advertising Conference Proceedings, 2008.

Ahrens, Jan and Michal Ann Strahilevitz, Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. Persuasive 2007 Conference Proceedings.

PROFESSIONAL ASSOCIATIONS

Member Silicon Valley American Marketing Association

Member American Marketing Association

Member Association of Consumer Research

Member American Association of Advertising