Faculty: Jan Ahrens
DBA, Marketing, Golden Gate University
MBA, Marketing, The Ohio State University
BS, Business, Miami University
Ahrens, Jan and Coyle, James R. A Content Analysis of Registration Processes in Websites: How Advertisers Gather Information to Customize Marketing Communications. Journal of Interactive Advertising, Volume II, Number 2, March 2011.
Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for Online Referrals, 2008. Association of Consumer Research Conference Proceedings, 2008./p>
Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals: The Effects of Incentives and Incentive Magnitude on Sender and Receiver Online Referrals. American Academy of Advertising Conference Proceedings, 2008.
Ahrens, Jan and Michal Ann Strahilevitz, Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. Persuasive 2007 Conference Proceedings.
Member Silicon Valley American Marketing Association
Member American Marketing Association
Member Association of Consumer Research
Member American Association of Advertising