Rocket Fuel

graduate: Faculty

Jan Ahrens, DBA
Title:
Adjunct Professor, Marketing
Department:
Undergraduate
Campus:
San Francisco
  • 415-442-6500

EDUCATION

  • DBA, Marketing, Golden Gate University

  • MBA, Marketing, The Ohio State University

  • BS, Business, Miami University

SELECTED PUBLICATIONS

  • Ahrens, Jan and Coyle, James R. A Content Analysis of Registration Processes in Websites: How Advertisers Gather Information to Customize Marketing Communications. Journal of Interactive Advertising, Volume II, Number 2, March 2011.

  • Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for Online Referrals, 2008. Association of Consumer Research Conference Proceedings, 2008./p>

  • Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals: The Effects of Incentives and Incentive Magnitude on Sender and Receiver Online Referrals. American Academy of Advertising Conference Proceedings, 2008.

  • Ahrens, Jan and Michal Ann Strahilevitz, Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. Persuasive 2007 Conference Proceedings.

PROFESSIONAL ASSOCIATIONS

  • Member Silicon Valley American Marketing Association

  • Member American Marketing Association

  • Member Association of Consumer Research

  • Member American Association of Advertising