Jan Ahrens, DBA

Title(s):
Senior Adjunct Professor

Marketing

School(s):
415-442-6500
Campus(es):
San Francisco
faculty bio


COURSES TAUGHT

MKT 396
Marketing in Social Media
MKT 325
Brand and Product Management
MKT 338
Consumer Behavior
MKT 321
Direct and Database Marketing
MKT 352
Internet Marketing and E-Commerce
MKT 337
Marketing Strategy & Planning
MKT 100
Principles of Marketing

EDUCATION

  • DBA, Marketing, Golden Gate University
  • MBA, Marketing, The Ohio State University
  • BS, Business, Miami University

SELECTED PUBLICATIONS

  • Ahrens, Jan and Coyle, James R. A Content Analysis of Registration Processes in Websites: How Advertisers Gather Information to Customize Marketing Communications. Journal of Interactive Advertising, Volume II, Number 2, March 2011.
  • Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for Online Referrals, 2008. Association of Consumer Research Conference Proceedings, 2008.
  • Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals: The Effects of Incentives and Incentive Magnitude on Sender and Receiver Online Referrals. American Academy of Advertising Conference Proceedings, 2008.
  • Ahrens, Jan and Michal Ann Strahilevitz, Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. Persuasive 2007 Conference Proceedings.

PROFESSIONAL ASSOCIATIONS

  • Member Silicon Valley American Marketing Association
  • Member American Marketing Association
  • Member Association of Consumer Research
  • Member American Association of Advertising