Rocket Fuel

Faculty: Joe Black, MS

Joe Black, MS
Distinguished Adjunct Professor
San Francisco
  • 415-442-6500

Joe Black is the Founding Partner of Knucklehead Strategist, a consulting firm located in Rancho Murieta, CA. Joe founded the company in 2007 and is responsible for developing the company's corporate strategy, consulting services and products. The firm provides strategy capabilities consulting services for those who craft and carry out strategy. Unlike other firms, Knucklehead Strategist leverages key success factors derived from over 20 years researching the player development systems of high performance sports teams - a simple but elegant integrating mechanism that distills the essence of a company's philosophy and strategy into a clear strategy capabilities process. The result is a talent-centric organization that talks talent when they talk strategy - resulting in fewer missed opportunities - more wins, fewer losses. Previously, he held senior HR management and OD positions with American Airlines, GN Great Nordic ReSound, Cooper Labs, Eaton Semiconductor Equipment and GenCorp Inc. Joe is pursuing doctoral studies in education, psychology and organization change as well as receiving a MSOD degree from Pepperdine University.


Doctoral Studies in Education, Psychology and Organization Change, Pepperdine University

MS (organizational development) Pepperdine University

BA (sociology) Parsons College

Certifications - Executive Coaching, DDI, California Small Business & DVBE Certified


Adjunct Professor, Drexel University

Distinguished Adjunct Professor, Golden Gate University

2001 - Present
Founding Partner, Knucklehead

2006 - 2007
Director, Leadership Planning & Performance, American Airlines

2000 - 2006
OD Consultant, Black & Company

1995 - 1999
VP Human Resources, Great Nordic ReSound

1987 - 1995
HR Consultant, Benchmark Scouting

1985 - 1987
Director Corporate Organizational Development, The Cooper Companies

1982 - 1983
Group HR Director, Eaton Corporation


Talking Talent to Make Smart Picks, White Paper, 2006 Succession Planning - Society for Human Resource Management, 2005.

The Perfect Game: Visualizing the Complete Player - 2nd International Conference on Imagination and Education, Simon Fraser University, Vancouver B.C., Canada, 2004.

Sports Scouting as a Best Practice Model for Recruiting Peace Officers - California Commission on Peace Officer Standards & Training POST, Symposium on Recruiting, July 2001.

CHAMPS Corp. High Action Management Planning System Pepperdine MSOD Alumni Conference, 1999

Talking Talent - Nike 1995 Annual Sales Management Conference

What Gives Best-In-Class Companies a Competitive Advantage in Selecting Talent - Executive Recruiter News, Kennedy Publications, June 1994.

Hiring and Training Hows Your Scouting Report? - Sales & Marketing Management Magazine, November 1993.

Succession Planning a la Professional Sports, Human Resource Planning Society, 1986.


Strategic Management Society (SMS)

Organizational Development Network (ODN)

Human Resource Planning Society (HRPS)

Society for Industrial and Organization Psychology (SIOP)