Rocket Fuel

Faculty: Lawrence A. Souza

Larry Souza DBA
Lawrence A. Souza, CCIM, RICS, CRE
Adjunct Professor


San Francisco
  • 415-442-6500

Mr. Souza has 22 years of experience in the commercial real estate industry. Prior to Johnson Souza Group, Inc., and New York Life Insurance Company/NYLIFE Securities LLC, Mr. Souza worked for Charles Schwab Investment Management (CSIM) as Managing Director -- Index Services; Chief Economist Managing Director with Global Real Analytics (GRA); and Investment Advisor for Quantum Financial Network (QFN).


Mr. Souza is a Registered Representative and Investment Advisor, and licensed California insurance agent. He has been an investment advisor and commercial real estate broker, providing economic and investment consulting services to retail and institutional real estate investors. He has also held senior positions in strategic portfolio research and analysis with BRE Properties, Metric Realty Advisors, Mellon-McMahan/MacFarlane Partners, Norris/Beggs & Simpson and Grubb & Ellis. Mr. Souza holds graduate degrees in several fields including: finance, economics, public administration, information systems and political science. He has taught at the college level for the past 15 years.


FI 340


DBA (corporate finance/real estate management), Golden Gate University

MA (political science), San Francisco State University

MS (information systems), University of San Francisco

MS (finance), Golden Gate University

MPA (public finance and housing), San Francisco State University

MA (applied economics), San Francisco State University

BS (business administration), San Francisco State University

BA (economics), San Francisco State University


Professional Experience

2011 to 2012
Financial Services Professional, New York Life Insurance Company

2009 to 2012
Principal, Johnson/Souza Group, Inc.

2006 to 2009
Managing Director Index Services, Charles Schwab Investment Management

2003 to 2006
Principal, Johnson/Souza Group, Inc.

1996 to 2003
Director of Research, BRE Properties, Inc.

1995 to 1996
Market and Financial Analyst, Metric Realty Advisors, Inc.

1992 to 1995
Senior Market Analyst, Mellon/McMahan

1990 to 1992
Office Market Research Analyst, Norris, Beggs & Simpson

1989 to 1990
Research Director, Grubb & Ellis

Teaching Experience

2002 - Present
Adjunct Professor, Golden Gate University

Visiting Assistant Professor, REALTOR University

2005 - 2007
California State University East Bay

Adjunct Professor, University of Santa Clara

1996 - 2000
Adjunct Professor San Francisco State University


  • Licensed California Real Estate Broker (Realtor)
  • Licensed General Securities Representative: Series #7
  • Licensed Uniformed Combined State Law: Series #66 Investment Advisor
  • Licensed California State Life Insurance Agent
  • Certified Estate Advisor
  • San Francisco, California, National Association of Realtors
  • Counselors of Real Estate
  • Royal Institute of Chartered Surveyors
  • Homer Hoyt Institute
  • Institute of Real Estate Management