Rocket Fuel

Faculty: Mary Jean Koontz

faculty bio
Mary Jean Koontz, DBA
Senior Adjunct Professor
San Francisco
  • 415-442-6500

Dr. Koontz's has 20 years of experience with international market research, consumer insights and global marketing consulting experience, including qualitative and quantitative market research, international brand strategy, strategic business plans, segmentation studies and Japanese language-based research projects. She is founder and owner of a global market research firm with a focus on the following industries: gaming and entertainment (Bandai Corporation & Digital Manga Inc.) biotech, software and hi-tech. Mary Jean is an EduTech entrepreneur, developing apps that combine her love for animation, kids and education.


DBA (marketing), Golden Gate University

MBA (international business), University of South Carolina

BS (foreign service, Asia), Georgetown University


Professional Experience

2010 - Present
CEO/Founder, Pacific Creations

1992 - Present
Market Research Company Founder, Pacific Creations

Assistant Producer, Multimedia Production Company

1994 - 1995
Marketing Associate, Macromedia

Fellow, U.S. Asia Environmental Partnership Program, Thai Federation of Business, Bangkok, Thailand

1990 - 1994
Business Development Manager & Environmental Auditor, Dames & Moore

1987 - 1989
Trade Show Manager, National Council of Social Welfare, Ministry of Health & Welfare, Tokyo, Japan

1988 - 1989
Computer Market Research Manager, NCR, Japan, Tokyo, Japan

1984 - 1986
International Trade Lobbyist & Paralegal, Drinker, Biddle & Reath, Washington, D.C.

Teaching Experience

1999 - Present
Senior Adjunct Professor, Golden Gate University

2009 - Present
Independent Skills Living Program

2001 - 2002
National Foundation for Teaching Entrepreneurship


  • V.P. Market Research, Silicon Valley, American Marketing Association
  • Chair, Board of Directors, Cheryl Anderson Sorenson Childcare Center
  • Advisory Board, National Foundation for Teaching Entrepreneurship
  • SOS Children's Village Hanoi
  • California South East Asia Business Council
  • Commonwealth Club
  • Georgetown Club of Northern California, National Foundation for Teaching Entrepreneurship
  • Japan Society
  • World Affairs Council
  • The American Marketing Association
  • National Foundation of Women Business Owners

  • Ageno School of Business Outstanding Adjunct Professor Award, 2012