Michal Ann Strahilevitz, PhD

faculty bio

Professor Strahilevitz has won multiple teaching awards at both the college and university level at Golden Gate University, the University of Arizona and the University of Miami. Michal reports that her secret to teaching is that she truly loves to teach and that when students sense that the teacher feels fortunate to be in the classroom with them, they tend to produce their very best work.

She earned her Ph.D. in Marketing from the University of California in Berkeley and the focus of her research is on the way emotions affect consumer decision making. This includes how consumers choose what charities to donate to, what brands of products to buy, and what stocks to invest in. Professor Strahilevitz has also published extensive work on cause-related marketing. Her research has been published in the Journal of Marketing Research, the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Marketing Letters, the Journal of the American College of Radiology and the Journal of Nonprofit & Public Sector Marketing.

She has been quoted over 200 times in the media including in the Wall Street Journal, BusinessWeek, Advertising Age, Brand Week, Time Magazine, the US News and World Report, the Chicago Tribune, the LA times, the Boston Globe, the San Francisco Chronicle, the Seattle Times, the Denver Post, the Christian Science Monitor, the Miami Herald, the Chicago Sunday Times, CNN.com, CNBC.com, MNSNBC.com and BusinessWorld India. She often appears as a marketing expert on both local and national television and radio programs. Michal blogs for Psychology Today.


DBA 821
Marketing Management
DBA 871
Buyer Behavior
MKT 338
Consumer Behavior
MKT 339
Advertising Strategy
DBA 891
Advanced Consumer Research for Doctoral Students


  • Consumer Decision Making
  • The Psychology of Charitable Giving
  • Cause-Related Marking
  • Green Consumer Behavior
  • Investor Psychology


  • MBA (Marketing and International Business), Tel Aviv University
  • M.Sc. (Business Administration), PhD (Marketing), University of California at Berkeley
  • BA (Economics), University of Washington


  • 2006 - Present: Associate Professor, Golden Gate University, San Francisco, CA
  • 2001 - 2006: Assistant Professor of Marketing, University of Arizona
  • 1996 - 2000: Assistant Professor of Marketing, University of Miami
  • 1994 - 1996: Jointly appointed assistant professor of Advertising and of Marketing University of Illinois at Urbana-Champaign.



  • "A Model of the Value of Giving to Others Compared to the Value of Having More for Oneself: Implications for Fundraisers Seeking to Maximize Donor Satisfaction" (2010) in The Science of Giving: Experimental Approaches to the Study of Charity, published by Psychology Press.
  • "Share the Good News with Your Customers: What they Don't Know Can't Help You" (2008), Corporate Social Responsibility Guidebook, Public Relations News, 2008.
  • "Which Firms Benefit Most from Cause Related Marketing? How a Firms Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign", (2003), Michal Strahilevitz, book chapter in Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and other Corporate Nonprofit Dealings, Routledge Press Inc.


Editorial Activities

  • Co-editor (with Baba Shiv and Dan Ariely)of the Proceedings of the Society for Consumer Psychology Conference: February 2006.
  • Editor of the Proceedings of the Behavioral Decision Research in Management Conference: June 1998.
  • Co-editor of Special Issue: "Gender Issues in Consumer Research" in the Academy of Marketing Science Review: Fall 2001.
  • Editorial Review Board Member of Journal of Nonprofit & Public Sector Marketing: 2006-present.
  • Advisory Board Member: SSRN Journal of Experimental and Behavioral Economics: 2006-present.
  • "Understanding Prosocial Behavior Among Consumers and Organizations," round table discussion chair for the Association of Consumer Research, Jacksonville Florida, forthcoming, October 2010.
  • "Understanding the Psychology of Charitable Giving," presented at the Annual Conference of the American Psychological Association, August 2010.
  • "Corporate Social Responsibility: New Directions and Perspectives" Session Discussant, presented in the Annual Conference of the Society of Consumer Psychology, February 2010.
  • "Why Might One Feel Guilty for Giving a Homeless Guy a Dollar? Take-Aversion vs. the Joy of Giving," presented at the International Conference on Business, May 2010.
  • "Brand Extensions and Rebranding and Sponsorships and Co-Branding," session discussant, American Marketing Association Summer Educator's Conference, August 2009.
  • "Understanding Altruism and Prosocial Behavior", Session Discussant, presented at the Annual Conference for the Association of Consumer Research, October, 2008.
  • "How Giving to Charity is Like Eating Ice cream," presented at the International Conference on Business, May 2008.



  • Outstanding Teacher of the Year, Ageno School of Business, Golden Gate University, 2011.
  • Teacher of the Year Award, American Marketing Association, University of Arizona Chapter, 2005, 2004.
  • Teaching Innovation Award, University of Arizona (awarded to two faculty members college-wide), 2005, 2004.
  • Excellence in Teaching Award, University of Miami (awarded to 6 faculty members university-wide), 1998.
  • University of Miami School of Business Teaching Award, (awarded to 4 business school faculty members), 1998.


  • Outstanding Researcher Award, Golden Gate University, 2014
  • Russell T. Sharpe Professorship, Two-Year Research Chair, 2010-2012.
  • Award for Outstanding Researcher of the Year, Golden Gate University, 2008.
  • Nagel T. Miner Professorship, Two-Year Research Chair, 2006-2008.
  • Eller College Fellowship for Outstanding Overall Contribution (teaching, research, service), 2002-2005.
  • Financial Service Exchange: Behavioral Finance Research Grants, 2003-2004, 2002-2003.
  • University of Arizona Foundation, small grants program & summer research support, 2004, 2003, 2002, 2001.
  • The Research Support Award for Business and the Social Sciences, University of Miami, 2000, 1999, 1998, 1997, 1996.