Rocket Fuel

Faculty: Randy Shandobil

Randy Shandobil
Randy Shandobil
Title(s):
Adjunct Professor
School:
Business
Campus:
San Francisco
  • 415-442-6500

Randy Shandobil is an award winning broadcast journalist who currently runs his own communications company, Shandobil Communications. His company specializes in public relations, media training, message strategy, crisis communications and political advertising.

 

Shandobil’s current and past clients include Consumer Watchdog, Consumer Attorneys of California, Yes on Proposition 45, Yes on Proposition 46, Yes on Proposition 39, San Francisco Mayor Ed Lee, former Los Angeles Mayor Antonio Villaraigosa, Common Sense Media, UC Berkeley, UC Davis and the National Association of Housing and Redevelopment Officials.

 

Shandobil has more than three decades experience as a broadcast journalist, spending most of his career at KTVU-TV in the San Francisco Bay Area as its Political Editor. In Washington, Shandobil covered presidential campaigns and congress, and in California he covered gubernatorial and senatorial campaigns and the state legislature. He has moderated several debates, including the debate during California's historic recall election and the 2010 U.S. Senate debate. Shandobil has won eight Emmy Awards, two Walter Cronkite Awards for Excellence in Television Political Journalism, the Freedom of Information Award from the Society of Professional Journalists, and the Society of Professional Journalist's Career Achievement Award. Shandobil graduated from the University of Southern California and was a University of Chicago William Benton Fellow.

EDUCATION

  • University of Chicago, Fellowship, Political Science, International Relations, Economics, 1991-1992
  • University of Southern California, Cinematic Arts, 1969-1973

PROFESSIONAL AND TEACHING EXPERIENCE

  • Principal, Shandobil Communications
  • Board of Directors, Northern California Chapter, Society of Professional Journalists
  • Lecturer, UC Berkeley Graduate School of Journalism
  • Political Editor, KTVU-TV