Rocket Fuel

graduate: Faculty

Susan Murdy, MBA
Title:
Adjunct Professor, Marketing and Public Relations
Department:
Business
Campus:
San Francisco
  • 415-442-6500

Susan is an award-winning communications professional with experience honed at leading Fortune 100 companies. She has served in senior roles – at The Walt Disney Company she provided communications leadership for Disney's publicly-traded Internet unit, positively positioning the business and management as credible leaders. As head of global communications for Hewlett-Packard Company’s $8 billion consumer technology business (all products based on the inkjet printing platform as well as scanners and digital cameras), she raised the profile of this significant operation and its executives as strong contributors to HP’s profits -- a key goal.

 

As a communications consultant, she has represented United Airlines, re-establishing United's corporate communications function in San Francisco in a post 9/11, bankruptcy environment. She is currently employed as communications consultant to Cisco Systems. She has been a frequent guest on TV and radio news programs, and a speaker at forums on the subject of wise credit use and financial privacy. She received the Silver Anvil, the public relations industry’s highest honor, from the Public Relations Society of America for her work at Visa.

EDUCATION

  • MBA, St. Mary's College of California

  • BA (Broadcast Journalism), University of Southern California

PROFESSIONAL AND TEACHING EXPERIENCE

Present: Adjunct Faculty, Golden Gate University

2010-Present: Executive Communications Consultant, Cisco Systems

2005-2009: Director, Corporate Communications, Fireman's Fund Insurance

2002-2005: Communications Consultant, United Airlines

2000-2001: Vice President, Communications, Walk Disney Internet Group

1997-2000: Director, Global Communications, Hewlett-Packard Company

1992-1997: Vice President, Public Affairs and Corporate Relations, Visa USA and Visa International

1988-1992: Director, Public Affairs, TRW Information Systems

1985-1988: Public Relations Officer, Union Bank

HONORS AND AWARDS

  • Silver Anvil, highest industry honor awarded by the Public Relations Society of America for Visa U.S.A. consumer education program

  • "Best in Show" (top honor) at 2009 Insurance Marketing Communications Association for insurance public relations campaign

  • Outstanding Adjunct Faculty Award, Golden Gate University, 2013