Faculty: Ted L. Simon

Ted L. Simon, MBA

Title(s):
Adjunct Professor
School(s):
Business
Campus(es):
San Francisco, Online

Ted Simon has served as VP of Marketing for a variety of Bay Area consumer/technology startups, including Kabam (social/mobile games), Artifex Software  BestOffer.com (online used car marketplace) and Therative (manufacturer of a revolutionary acne treatment device for consumers). In addition to launching new companies, Ted has served as the Marketing Leader for Broderbund Software where he led the creation and launch of the company’s game division, RED ORB Entertainment and as Director of Marketing for the American Academy of Ophthalmology.

Prior to the corporate world, Ted was a Vice President at Leo Burnett Company in Chicago, one of the top advertising and marketing agencies in the world. During his 17-year agency career he worked with Fortune 500 clients, building some of the best-known brands in the world. His clients included Nestle, Pillsbury, Philip Morris (Marlboro), Procter & Gamble, Kraft Food, Ameritech and Miller Brewing.


COURSES TAUGHT

MKT 300
Marketing Management
MKT 308
Integrated Marketing Communications Strategy & Implementation
MKT 322
Social Media & Marketing
MKT 325
Brand & Product Management
MKT 396V
Marketing and New Media
MKT 305
Integrated Marketing Communications
MKT 324
Web and Social Analytics

RESEARCH INTERESTS & AREAS OF SPECIALIZATION

  • Brand Strategy & Positioning
  • Brand & Product Management
  • Consumer Insights & Market Research
  • New Product Development and launches

EDUCATION

  • MBA (Management, Marketing) , Northwestern University, Kellogg
  • BA (Political Science, English, Philosophy), Colgate University

PROFESSIONAL & TEACHING EXPERIENCE

  • 2013 - Present: Adjunct Professor, Golden Gate University
  • 2015 - Present: Vice President of Marketing, Artifex Software
  • 2012 - Present: CMO Advisor, Blazefly and others