Rocket Fuel

News & Events: News

Money Tips for the Newly Married

Program Chair Dr. David Yeske offerss financial advice to newlyweds.

5 Brands That Bleed America's Red, White, and Blue

Professor Emerita Kit Yarrow weighs in on the top brands that best represent American culture and values according to a recent survey.

Advisers: Greek Crisis Creating a Buying Opportunity

Financial Planning Director Dr. David Yeske, CFP® weighs in on Greece's financial woes and the reaction of financial advisers via The Wall Street Journal.

4 Qualities a Financial Adviser Ought to Have

Adjunct Professor Rick Kahler examines the four qualities clients believe a financial planner should possess.

15 Ways to Retire Early

Financial Planning Program Director Dr. David Yeske teams up with The Huffington Post to share some insightful tips on how young adults can begin preparation for retirement.

Expert: Shared Passion Makes Warriors Fans Powerful

Professor Emerita Kit Yarrow uses her expert opinion to explain the supportive nature of a Warriors' fan.

The Hazards of Financial Advisers Who Are ‘Just Like Family’

Adjunct Professor Rick Kahler explores the positive and negative aspects of becoming 'close' to one's clients.

Coupons: Why They Might Wind Up Costing You Money

Professor Emerita, Kit Yarrow, compares the spending habits of consumers with and without coupons concluding that shoppers with discounts tend to spend more.

How Boomers Can Avoid Going Bust in Retirement

David Yeske, Director of Financial Planning, provides his expert opinion on properly preparing for retirement.

Mobile-Game Makers Try to Catch More 'Whales' Who Pay for Free Games

The Wall Street Journal speaks with Kit Yarrow, Professor Emerita, on the multi-billion dollar mobile game industry and the strategy behind it's success.

At Chipotle Or a Stadium, the Cost of 'Promposals' Adds Up

Professor Emerita Kit Yarrow attributes an increase in outlandish 'promposals' to possible social media attention.

How to Lock In a Great Mortgage Rate

Dean Emeritus, Terry Connelly, provides his expert opinion on how to pinpoint the perfect moment to lock in a rate.

Understanding the "Backfire Effect"

Kit Yarrow, Professor Emerita, discusses emotional decision making or the 'Backfire Effect' with Ogilvy chairman Chris Graves.

What I Learned in India About Financial Advice

Adjunct Professor Rick Kahler travels to India to report on the universal misunderstanding of financial advice.

Shopping: The Ultimate Antidote to Finals Stress

Professor Emerita Kit Yarrow provides her expert opinion on the benefits of retail therapy during stressful periods.

'Whatever, Janet' Indeed -- Fed's Yellen Outfoxes the Bond Bullies, Finesses Rate Policy, Buoys Investors

Dean Emeritus Terry Connelly speaks to The Hufffington Post about the current fluctuation of the GDP and the resulting investor behavior.

It's Not a Junk Drawer. It's an Archive of an Interesting Life

Kit Yarrow, Professor Emerita, spoke with NPR's Linton Weeks to discuss what your junk drawer says about you.

GGU Alumnus Wins 2015 SPUR Good Government Award

GGU alumnus and Port of San Francisco Deputy Director Peter Dailey has received SPUR's 2015 Public Managerial Excellence Award for his leadership in managing the design, financing and project implementation of the recently opened James R. Herman Cruise Terminal at Pier 27.

Taxpayers Say They Plan to Spend Refunds Responsibly

Professor Emerita and consumer psychologist Kit Yarrow reviews consumer behavior and research findings to conclude behavioral changes are unlikely.

The Real Reason So Many of Us Crave the Apple Watch

Professor Emerita Kit Yarrow explains the psychology behind consumers' obsession with Apple's newest technological innovation, the Apple Watch.

First Impressions of the 2016 Field

Dean Emeritus and economic expert Terry Connelly shares his first impressions of prominent political figures via a blog post featured on the huffingtonpost.com.

A Sense of Purpose May Help Your Heart

Kit Yarrow, Professor Emerita, provides her expert opinion on the benefits of identifying your purpose and it's link to one's health.

Tips for Homeowners to Ease the Tax Bite

Mary Canning, Dean Emerita of the Accounting and Tax Schools, tells The Wall Street Journal how homeowners can use energy-efficient upgrades to reduce their tax burden.

This 'n' That on a Tuesday Morning

Kit Yarrow, Professor Emerita, analyzes techniques used when "upselling" items to current customers in the food industry.

How Restaurants Get You to Spend More Money

Kit Yarrow, Professor Emerita, speaks with the Daily Herald to analyze the psychological affect item placement has on the average consumer.