Hear Larry Popelka, founder and CEO of GameChanger, discuss how to create breakthrough innovation with consumer insights. Recently ranked the 15th fastest growing company in San Francisco by the SF Business Times, GameChanger is helping companies build and test new ideas for consumer products.
Events Calendar : The GameChanger Manifesto: How to create breakthrough innovation with Consumer Insights
Popelka also writes a regular innovation column for Bloomberg BusinessWeek! Prior to GameChanger Larry was VP of Marketing, Global Development and New Ventures at Clorox. He led corporate innovation, strategy and acquisitions for Clorox. Successes include: Green Works Cleaners, Clorox Toilet Wand, Armor All and the $2B Glad acquisition. To learn more about GameChanger, visit http://www.gamechanger.net/