Hear Glen A. Schofield (MBA 02), CEO and co-founder of Sledgehammer Games, discuss a multimillion-dollar integrated marketing campaign with partners like Jeep, Pepsi, Oakley, Microsoft and many other leading brands. He will show ads from around the world and talk about the PR trips he has taken throughout the world, covering how developers, marketers and advertising teams worked together to create winning campaigns.
Events Calendar : Integrated Marketing for A Global Market: A Case Study on How to Do it Right
Glen has been creating video games for more than 20 years. He started his career as an artist and art director for Absolute Entertainment. Prior to starting Sledgehammer Games, Glen was the GM of Electronic Arts' Visceral Games Studio and was the creator and executive producer of the award-winning video game Dead Space. While at EA, Glen also produced Return of the King, James Bond, Dead Space: Extraction and Knockout Kings. Before joining EA, Glen was the VP of Eidos' Crystal Dynamics, where he directed games such as Gex 2, Gex 3 and Blood Omen 2. Glen is a GGU alumnus, graduating with an MBA in 2002, and is the 2012 recipient of the Rising Star award, granted by the GGU Alumni Association to recent graduates who exhibit extraordinary professional achievements and contributions to the community.