Bachelor of Arts in Management

A comprehensive bachelor's degree program preparing undergraduate students for success as business leaders.

The bachelor of arts in management provides a solid foundation in essential management concepts, techniques, communication, and organizational behavior. Students will learn to organize, motivate, and lead individuals in diverse public and private business enterprises. The bachelor of arts provides preparation for success at the master's level in programs such as the master of science degrees in human resource management, integrated marketing communications, the master of arts in psychology, and the master of public administration.

ProGRAM Highlights

With an emphasis on developing skills for leaders in the business environment, the bachelors in management provides a solid foundation in essential management concepts and techniques, communication, and organizational behavior. Our faculty help teach students to organize, motivate, and lead individuals in diverse public and private business enterprises.

Our flexible course of study is designed to maximize the number of transfer credits counted toward the degree, so the bachelors in management can facilitate accelerated degree completion. Students can focus their skill set by selecting of concentrations specifically designed to support their professional goals.

The bachelors in management provides preparation for success at the master's level in a variety of programs. Our nationally recognized CyberCampus allows students to pursue an online degree, regardless of distance from our teaching centers. When pursuing an online degree, students still can connect with professors and even research our library electronic reserves from anywhere; we believe distance shouldn't hinder degree completion.

LEARNING OUTCOMES

Students who complete the BA in Management, including the General Education program, will be able to:
  • Analyze data and argument, as informed by interdisciplinary approaches to business management and organizational leadership.
  • Demonstrate advanced communication skills.
  • Recognize the need for information in professional and business contexts and to responsibly access, evaluate and apply information using a wide variety of research tools.
  • Develop strategies for organizational challenges using management theory, principles, ethical reasoning and innovative approaches.

ADMISSION REQUIREMENTS

TUITION

Undergraduate Courses: $1,800 per 3-unit course

Tuition varies for other courses. See Tuition & Fees for details.

Locations

This program is offered at the following locations: San Francisco , Online .

Student Success rates

Find out more about GGU Undergraduate Program Success Rates

123 Total Units

51 General Education Units

    • 18 Required Units
    • 21 Liberal Studies Units
    • 12 Foundation Units

    21 Major Units

    51 Elective / Concentration Units

Each course listed carries three semester units of credit, unless otherwise noted.


GENERAL EDUCATION REQUIREMENTS — 51 UNITS

Required Units — 18 units

UGP 100
Gateway to Success (to be taken in first term of program)
CRTH 10
Critical Thinking
ENGL 1A
Expository Writing
ENGL 1B
Research Writing
ENGL 120
Business Writing
Plus one of the following:
COMM 35
Speech Communication
COMM 40
Understanding Communication

Liberal Studies Core — 21 Units

ARTS 105
Contemporary Arts and Culture (or any other ARTS course offered)
HIST 88
Business in World History (or any other HIST course offered)
HUM 156
Business and Civilization (or any other HUM course offered)
LIT 150
Business in Literature (or any other LIT course offered) or
LIT 160
Business in Movies (or any other LIT course offered)
PHIL 125
Ethics in Personal and Professional Life (or any other PHIL course offered)
SCI 125
Science, Technology and Social Change (or any other SCI course offered)
SOSC 88
Leadership and New Social Demands (or any other SOSC course offered)

Foundation Requirements — 12 Units

MATH 20
Intermediate Algebra
MATH 40
Statistics
ECON 1
Microeconomics
ACCTG 1A
Financial Accounting

MAJOR REQUIREMENTS — 21 UNITS

MGT 100
Manager as Communicator
MGT 140
Management Principles
MGT 141
Organizational Behavior
MGT 173
Human Resource Management
MKT 100
Introduction to Marketing
ITM 125
Management Information Systems
MGT 160
Management and Leadership Strategy for Business (capstone course to be taken in final term of program)

GENERAL ELECTIVES — 51 UNITS

Students who do not choose a concentration must take eleven additional upper- or lower-division courses for a total of 51 units.

A cumulative grade-point average of 2.00 (C) or higher is required in all courses taken at Golden Gate University, as well as in the courses designated “Required for the Major.” Prerequisites to a course, if any, are shown in the course descriptions. All degree-seeking undergraduate students must complete their English, mathematics, and critical thinking basic proficiency requirements within their first 27 units at Golden Gate University. Placement tests must be taken prior to enrolling in ENGL 10A, 10B or 1A and MATH 10, 20 or 30 to ensure proper placement in the sequences.

General Concentration — 51 Units

Seventeen additional upper- or lower-courses for a total of 51 units.

Human Resource Management Concentration — 51 units

A focused concentration designed to groom undergraduate management students for Human Resource leadership.

A concentration in Human Resource Management allows management students a chance to hone their skills in HR and staffing. Students will learn new methods to find and develop employees who are innovative, well-trained, utilized, and compensated and are the type of people who will lead their companies to competitive advantage. Students will obtain a versatile skill set that will serve them in making decisions about topics like training, compensation, and recruitment.

Required courses — 15 units

MGT 174
Labor-Management Relations
MGT 175
Personnel Recruitment, Selection and Placement
MGT 176
Compensation Decision Making
MGT 177
Training Methods and Administration

One of the following:
MGT 172
Basic Employment Law
MGT 197
Internship: Management
MGT 198A-ZZ
Special Topics in Management
MGT 199
Directed Study in Management


Electives — 36 units

Twelve courses from any upper- or lower-division courses.

Information Technology Concentration -- 51 units

A technical concentration designed to train undergraduate management students to stay on the cutting edge of tech trends in the workplace.

The convergence of people, business and information is the driving force in the marketplace today. As the world becomes more dependent on the integration of these areas, individuals who have the knowledge to skillfully navigate the incorporation of this thinking in business will be on the cutting edge and a valuable asset to any company.

Required Courses -- 18 units

ITM 105
Social Media in Business
ITM 106
Information Technology for Managers 1
ITM 107
Information Technology for Managers 2
ITM 108
Information to Database Systems for Managers
ITM 144
Database Administration for Managers
OP 180
Project Management

One of the following may be included as a general elective:
ITM 197
Internship: Information Technology
ITM 198A-ZZ
Special Topics in Information Technology


Electives -- 33 units

Eleven courses from any upper- or lower-division courses.

Marketing Concentration — 51 units

A comprehensive concentration designed to prepare undergraduate management students for work in the marketing field.

Marketing professionals must understand their market and their customers, and possess the skills to design and deliver valuable products and services. This concentration provides the student with the fundamentals and the basic toolkit every quality marketing professional should have.

Required courses — 15 units

MKT 102
Consumer Behavior
MKT 103
Marketing Research
MKT 105
Integrated Marketing Communication
MKT 120
Business Marketing and Sales

One of the following:
MKT 124
International Marketing
MKT 197
Internship: Marketing
MKT 198A-ZZ
Special Topics in Marketing

Electives — 36 units

Twelve courses from any upper- or lower-division courses.

Public Administration Concentration — 51 units

A customizable concentration designed to train undergraduate management students on the recent changes and developments in the field of public policy.

Today's public administrators have to deliver public services in close coordination and partnership with businesses and community-based organizations, domestically and internationally. Thus, there is a compelling need to deepen the student's critical understanding of governance institutions, policy-makers, legal and regulatory processes, business-government-civil society relations, as well as ethics, accountability, and anti-corruption strategies.

Students who complete the BA in Management, including the General Education program, will be able to:
  • Analyze data and argument, as informed by interdisciplinary approaches to business management and organizational leadership.
  • Demonstrate advanced communication skills.
  • Recognize the need for information in professional and business contexts and to responsibly access, evaluate and apply information using a wide variety of research tools.
  • Develop strategies for organizational challenges using management theory, principles, ethical reasoning and innovative approaches.

Required courses — 15 units

PAD 100
Public Administration and Public Affairs

Four of the following:
PAD 102
Policy Making and Analysis
PAD 104
Privatization and the Public Service
PAD 105
Public Budgeting Techniques and Processes
PAD 106
Administrative Law and Justice
PAD 197
Internship: Public Administration
PAD 198 A-ZZ
Special Topics in Public Administration
PAD 199
Directed Study in Public Administration

Electives — 36 units

Twelve courses from any upper- or lower-division courses.

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