Course Catalog

Course Catalog

Golden Gate University offers degree and certificate programs at four teaching centers and online.

*The printable catalog is subject to change. For the most up-to-date program requirements, information and course listings, explore our website.

NUMBER COURSE TITLE
DBA 821
MARKETING MANAGEMENT

Covers the full range of the principles, theories, and practice of the management of the marketing function. Students will learn the theories of the field including both key seminal literature and current published research. Students will explore problem-solving techniques for practical application through cases and modeling techniques, and will study current developments in marketing from both academic and practitioner perspectives.

Units: 4 , Offered: Fall 2016