Course Catalog

NUMBER COURSE TITLE
DBA 821
MARKETING MANAGEMENT

Covers the full range of the principles, theories, and practice of the management of the marketing function. Students will learn the theories of the field including both key seminal literature and current published research. Students will explore problem-solving techniques for practical application through cases and modeling techniques, and will study current developments in marketing from both academic and practitioner perspectives.

Units: 4 , Offered: Fall 2013