Examines the research methods and techniques applicable to problem solving in marketing. Through a project-based class, students will learn to prepare a market research proposal, gather survey data, statistically analyze results and present a professional report. This class emphasizes the importance of marketing research in domestic and international markets. Students will also gain a sound knowledge of internet-based research tools.
Prerequisite: MKT 100 and MATH 40., Units: 3 , Offered: Fall 2014