Course Catalog

Course Catalog

NUMBER COURSE TITLE
MKT 120
BUSINESS MARKETING AND SALES

Covers the development and application of marketing and sales principles and skills in the business-to-business setting. Students will learn how to analyze business buying behavior. Students will learn about industrial product planning, channel decisions, promotional applications and pricing practice in the business-to-business context. They will learn the techniques of good selling skills and the techniques for organizing, staffing, motivating and evaluating the sales force.

Prerequisite: MKT 100., Units: 3 , Offered: Summer 2014