Course Catalog

Course Catalog

NUMBER COURSE TITLE
MKT 332
SALES MANAGEMENT

Focuses on the operating and management problems of sales-management executives. Students will learn how to relate the sales function to other functions of business and will study techniques for estimating sales potential, forecasting sales, manning territories, and selecting, training, supervising and compensating the sales force. Students will learn about sales force automation tools, including web methods. Case method used.

Corequisite: MKT 300., Units: 3 , Offered: Fall 2014 , Summer 2014 , Spring 2014