Course Catalog

Course Catalog

NUMBER COURSE TITLE
MKT 335
NEW-PRODUCT DECISIONS

Examines the issues, strategies and approaches associated with developing, introducing and managing new products and services. Students will learn methods for identifying business opportunities, market segmentation, idea generation, concept development and testing, market testing and introductory market programs. Case studies are used.

Corequisite: MKT 300., Units: 3 , Offered: Spring 2015