Course Catalog

Course Catalog

NUMBER COURSE TITLE
MKT 338
CONSUMER BEHAVIOR

Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations; readings and case materials.

Corequisite: MKT 300., Units: 3 , Offered: Spring 2015 , Fall 2014 , Summer 2014