Course Catalog

Course Catalog

NUMBER COURSE TITLE
MKT 339
ADVERTISING STRATEGY

Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. Students will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials.

Corequisite: MKT 300., Units: 3 , Offered: Spring 2015 , Fall 2014