Course Catalog

Course Catalog

NUMBER COURSE TITLE
MKT 343
INTERNATIONAL MARKETING

Examines the following processes: estimates of market potential, pricing and distribution strategies; role of communications in serving markets outside the US, serving these markets through branches, the Internet, warehousing operations, international brokers and traders and foreign affiliates; analyzing markets in countries with different cultural, political and economic characteristics. Reviews marketing and distribution methods in selected US and foreign companies.

Units: 3 , Offered: Summer 2014