Course Catalog

Course Catalog

NUMBER COURSE TITLE
PR 320
CONTEMPORARY PUBLIC RELATIONS

Provides a conceptual framework for understanding public relations and its role in present-day social and business environments. Students will briefly learn about the evolution of public relations practice from its beginnings to its present professional status. This course will emphasize both the principles as well as the nuts-and-bolts of planning and implementing a public relations campaign, including planning, selecting and developing appropriate publicity tools and evaluating the effectiveness of the program. Students will also learn techniques for managing the public relations function within organizations, the public relations process as well as professional and legal issues.

Prerequisite: Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing (formerly ENGL 301) with a grade of B or better before registering for this course., Units: 3 , Offered: Fall 2014 , Summer 2014 , Spring 2014

PR 330A
WRITING FOR PUBLIC RELATIONS AND MARKETING COMMUNICATIONS

Focuses on development of speed, clarity, brevity and style in writing for a range of audiences. The course will stress the role of the public relations/marketing communications writer as a bridge between the interests of the client organization, its employees, the news media and the general public. Students will learn how to do professional writing in the formats most frequently used by the public relations practitioner: news release, feature article, brochure, newsletter and public service announcement. Students will also be exposed to writing web copy, as well as advertising copy.

Prerequisite: PR 320. Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing (formerly ENGL 301) with a grade of B or better before registering for this course., Units: 3 , Offered: Fall 2014

PR 332
MEDIA RELATIONS AND THE PROFESSIONAL SPOKESPERSON

Effective May 2012 Provides knowledge and skills for interacting with the media. Students will study the definition of news and its role in the management of a business or other organization. Students will learn techniques for planning and executing successful editorial approaches including placement of news releases with print and electronic media, management of the news event, and effective strategies for spokespersons when meeting the press.

Prerequisite: PR 320. Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing (formerly ENGL 301) with a grade of B or better before registering for this course., Units: 3 , Offered: Spring 2014

PR 334
MANAGING PUBLIC ISSUES: CONSUMER AFFAIRS AND GOVERNMENT RELATIONS

Examines the techniques for monitoring social issues, as well as the role public relations plays as a management function to advise and guide upper management in the organizational decision-making process. Students will learn about environmental scanning, stakeholder analysis and issue management, and will gain knowledge of programs and methods for establishing and maintaining proactive relationships with community and governmental organizations.

Prerequisite: PR 320. Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing (formerly ENGL 301) with a grade of B or better before registering for this course., Units: 3 , Offered: Summer 2014

PR 396
SELECTED TOPICS IN PUBLIC RELATIONS

Addresses significant, topical and practical problems, issues and theories in public relations. Topics are compiled and selected by the department chair. This course may be taken more than once, provided the same topic is not repeated.

Prerequisite: PR 320. Other prerequisites will vary based on topic. Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing (formerly ENGL 301) with a grade of B or better before registering for this course., Units: 1 - 3

PR 398
INTERNSHIP: PUBLIC RELATIONS

Offers students the opportunity to receive graduate-level work experience in public relations. They are responsible for their own placement in an internship approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship.

Prerequisite: At least 15 units completed in the advanced program and permission of the department chair., Units: 3 , Offered: Fall 2014 , Summer 2014 , Spring 2014

PR 399
DIRECTED STUDY

Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed study course may be taken for credit toward a masters degree.

Prerequisite: Completion of six courses in the advanced Public Relations program, consent of the department., Units: 1 - 3