Focuses on development of speed, clarity, brevity and style in writing for a range of audiences. The course will stress the role of the public relations/marketing communications writer as a bridge between the interests of the client organization, its employees, the news media and the general public. Students will learn how to do professional writing in the formats most frequently used by the public relations practitioner: news release, feature article, brochure, newsletter and public service announcement. Students will also be exposed to writing web copy, as well as advertising copy.
Prerequisite: PR 320. Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing (formerly ENGL 301) with a grade of B or better before registering for this course., Units: 3 , Offered: Summer 2015 , Fall 2014