Course Catalog

Golden Gate University offers degree and certificate programs at four teaching centers and online.

*The printable catalog is subject to change. For the most up-to-date program requirements, information and course listings, explore our website.

NUMBER COURSE TITLE
PR 332
MEDIA RELATIONS AND THE PROFESSIONAL SPOKESPERSON

Provides knowledge and skills for interacting with the media. Students will study the definition of news and its role in the management of a business or other organization. Students will learn techniques for planning and executing successful editorial approaches including placement of news releases with print and electronic media, management of the news event, and effective strategies for spokespersons when meeting the press.

Prerequisite: PR 320. Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing with a grade of B or better before registering for this course., Units: 3 , Offered: Spring 2016