Graduate Certificate in Integrated Marketing Communications
A graduate certificate program designed to prepare students for employment in integrated marketing communications.
The certificate in integrated marketing communications helps students prepare to create and manage communications with coordination in terms of message, positioning, and timing. Recent business trends show growth among marketing agencies delivering integrated solutions, and this certificate prepares our students for roles in such organizations. In this program, students will learn about sales promotion, sponsorships, direct and database marketing, and how to craft an advertising strategy.
Ageno School of Business Courses: $2,700 per 3-unit course
Tuition varies for other courses. See Tuition & Fees for details.
This program is offered at the following locations: San Francisco.
The graduate certificate in integrated marketing communications requires completion of 18 semester units of graduate-level work. Please note that some courses taken as part of certificate programs will have prerequisites. These prerequisites must be satisfied (through transfer of equivalent coursework or through taking the courses at Golden Gate University) before the certificate courses can be completed.
Graduate Writing Proficiency Requirement
Students admitted to the graduate certificate in integrated marketing communications program must meet the graduate writing proficiency requirement within the first nine units of the program by successfully passing the graduate writing proficiency exam or by completing ENGL 201 Graduate Writing with a grade of B or better.
MARKETING AND PUBLIC RELATIONS DEPARTMENT
- Jan Ahrens, Adjunct Professor
- Thea Bellos, Senior Adjunct Professor
- Nicole Birdsall, Adjunct Professor
- Vincent Canobbio, Adjunct Professor
- Debra Charlesworth, Adjunct Professor
- Kerry Curtis, Professor Emeritus
- James Desrosier, Adjunct Professor
- Thomas Tad Duffy, Senior Adjunct Professor
- Rodrigo F. Espinosa, Adjunct Professor
- Susanne La Faver, Adjunct Professor
- Larry Goldzband, Adjunct Professor
- Tsung "Marc" Y. Hsu, Adjunct Professor
- Mary Jean Koontz, Senior Adjunct Professor
- Thomas Leal, Adjunct Professor
- James (Jim) Lee, Adjunct Professor
- Susan Murdy, Adjunct Professor
- Jeff J. Pallin, Adjunct Professor
- Laura Pogue, Senior Adjunct Professor
- Henry Pruden, Professor
- Jack Saunders, Distinguished Adjunct Professor
- Michael Savod, Distinguished Adjunct Professor
- Randy Shandobil, Adjunct Professor
- Ted L. Simon, Adjunct Professor
- Jennifer (Jenni) L. Smith, Adjunct Professor
- Michal Ann Strahilevitz, Professor
- Blodwen Tarter, Chair
- Richard Trutz, Senior Adjunct Professor
- Susan Walters, Adjunct Professor
- Bruce M. Wasserman, Senior Adjunct Professor
- Liz Heiman Zagorodney, Adjunct Professor
- Anthony J. deLeon, Senior Adjunct Professor
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