Graduate Certificate in Integrated Marketing Communications
A graduate certificate program designed to prepare students for employment in integrated marketing communications.
The certificate in integrated marketing communications helps students prepare to create and manage communications with coordination in terms of message, positioning, and timing. Recent business trends show growth among marketing agencies delivering integrated solutions, and this certificate prepares our students for roles in such organizations. In this program, students will learn about sales promotion, sponsorships, direct and database marketing, and how to craft an advertising strategy.
Graduate Writing Proficiency Requirement
Students admitted to the graduate certificate in integrated marketing communications program must meet the graduate writing proficiency requirement within the first nine units of the program by successfully passing the graduate writing proficiency exam or by completing ENGL 201 (formerly ENGL 301) Graduate Writing with a grade of B or better.
Ageno School of Business Courses: $2,520 per 3-unit course
Tuition varies for other courses. See Tuition & Fees for details.
This program is offered at the following locations: San Francisco .
Total Units — 18
The graduate certificate in integrated marketing communications requires completion of 18 semester units of graduate-level work. Please note that some courses taken as part of certificate programs will have prerequisites. These prerequisites must be satisfied (through transfer of equivalent coursework or through taking the courses at Golden Gate University) before the certificate courses can be completed.
MARKETING AND PUBLIC RELATIONS DEPARTMENT
Golden Gate University's instructors are what sets us apart from similar institutions. Most of our faculty are professionals working in their fields of expertise. They bring their firsthand experiences and knowledge to the classroom, incorporating cutting-edge practices from the business and legal communities.