Master of Science in Marketing

A broad-scope program designed to develop students for a successful career in marketing, presenting all aspects of the field.


Taught by leading professors and practitioners, the MS in marketing integrates theory and application to prepare you for a successful career in the field, considered by many to be the bedrock of business. Students will be equipped for success in a range of organizations including for-profit businesses, nonprofit firms, or marketing and advertising agencies. Golden Gate University alumni are successful marketing professionals in sectors ranging from health care to financial services to technology, with both business-to-business and business-to- consumer companies, in the traditional and digital world.

Golden Gate University prepares students for careers in marketing by providing them the theoretical and practical knowledge they will need to distinguish themselves. With a Master of Science in Marketing, students gain the tools necessary to manage all aspects of marketing, from marketing strategy to marketing research and communications via a variety of media.

Since our faculty are marketing professionals with years of experience in the field, students are exposed to time-tested marketing techniques and up-to-the-moment marketing innovations. Students learn how to design and execute a professional marketing plan, keeping in mind target audiences, budgets, market research, and the overall brand message. Course offerings are varied, so students can customize their course of study to their interests. The degree can be completed in person or online.


Upon completion of the Master of Science in Marketing, successful students will be able to:
  • Design, compile, and produce a professional-quality marketing plan
  • Design, deploy, analyze, and report a marketing research survey
  • Carry out an effective search for secondary information on marketing subjects
  • Create the overall structure of an integrated marketing communications plan
  • Create a professional-quality competitive analysis
  • Compile a marketing budget
  • Work effectively in teams
And be knowledgeable about:
  • Marketing strategy and tactical implementation
  • Market segmentation, targeting, positioning, and differentiation
  • Brand and product management
  • Distribution channels and value chains
  • The concept of integrated marketing communications and its implementation
  • Pricing methods
  • Quantitative and qualitative research methods
  • Applications of marketing concepts in varied contexts such as for-profit, non-profit, product, service, business to business, business to consumer, internet, and global.


Ageno School of Business Courses: $2,700 per 3-unit course

Tuition varies for other courses. See Tuition & Fees for details.


This program is offered at the following locations: San Francisco, Online.