Master of Science in Marketing
Taught by leading professors and practitioners, the MS in marketing integrates theory and application to prepare you for a successful career in the field, considered by many to be the bedrock of business. Students will be equipped for success in a range of organizations including for-profit businesses, nonprofit firms, or marketing and advertising agencies. Golden Gate University alumni are successful marketing professionals in sectors ranging from health care to financial services to technology, with both business-to-business and business-to- consumer companies, in the traditional and digital world.
Golden Gate University prepares students for careers in marketing by providing them the theoretical and practical knowledge they will need to distinguish themselves. With a Master of Science in Marketing, students gain the tools necessary to manage all aspects of marketing, from marketing strategy to marketing research and communications via a variety of media.
Since our faculty are marketing professionals with years of experience in the field, students are exposed to time-tested marketing techniques and up-to-the-moment marketing innovations. Students learn how to design and execute a professional marketing plan, keeping in mind target audiences, budgets, market research, and the overall brand message. Course offerings are varied, so students can customize their course of study to their interests. The degree can be completed in person or online.
Upon completion of the Master of Science in Marketing, successful students will be able to:
- Design, compile, and produce a professional-quality marketing plan
- Design, deploy, analyze, and report a marketing research survey
- Carry out an effective search for secondary information on marketing subjects
- Create the overall structure of an integrated marketing communications plan
- Create a professional-quality competitive analysis
- Compile a marketing budget
- Work effectively in teams
And be knowledgeable about:
- Marketing strategy and tactical implementation
- Market segmentation, targeting, positioning, and differentiation
- Brand and product management
- Distribution channels and value chains
- The concept of integrated marketing communications and its implementation
- Pricing methods
- Quantitative and qualitative research methods
- Applications of marketing concepts in varied contexts such as for-profit, non-profit, product, service, business to business, business to consumer, internet, and global.
Ageno School of Business Courses: $2,700 per 3-unit course
Tuition varies for other courses. See Tuition & Fees for details.
This program is offered at the following locations: san_francisco online.
The master of science degree in integrated marketing communications requires completion of 45 semester units in the foundation and advanced programs. Nine of those units are in the foundation program and can be satisfied at Golden Gate University, or through transfer credit from undergraduate or graduate courses completed at other accredited institutions. Students may be admitted to advanced program courses before completion of the entire foundation program, but must complete the foundation program by the time that 12 units have been earned in the advanced program. With the approval of the program director, students with sufficient backgrounds in the subjects covered by required courses may substitute other courses.
Graduate Writing Proficiency Requirement
Students admitted to the master of science in integrated marketing communications degree program must meet the graduate writing proficiency requirement within the first nine units of the program by successfully passing the Graduate Writing Proficiency Exam or by completing ENGL 201, Graduate Writing, with a grade of B or better.
Math Proficiency Requirement
Students admitted to this program are expected to possess a level of mathematical skill at least equivalent to:
TOTAL UNITS -- 45
Foundation Program -- 12 units
Advanced Program -- 33 units
Core Courses -- 15 units
Required Courses -- 15 units
Any five 300-level courses with MKT or PR prefix
Elective -- 3 units
Any 300-level course for a total of 3 units. Consult the advisors in the Department of Marketing and Public Relations for recommended courses.
MARKETING AND PUBLIC RELATIONS DEPARTMENT
- Jan Ahrens, Adjunct Professor
- Thea Bellos, Senior Adjunct Professor
- Nicole Birdsall, Adjunct Professor
- Vincent Canobbio, Adjunct Professor
- Debra Charlesworth, Adjunct Professor
- Kerry Curtis, Professor Emeritus
- James Desrosier, Adjunct Professor
- Thomas Tad Duffy, Senior Adjunct Professor
- Rodrigo F. Espinosa, Adjunct Professor
- Susanne La Faver, Adjunct Professor
- Larry Goldzband, Adjunct Professor
- Tsung "Marc" Y. Hsu, Adjunct Professor
- Mary Jean Koontz, Senior Adjunct Professor
- Thomas Leal, Adjunct Professor
- Thomas Leal, Adjunct Professor
- James (Jim) Lee, Adjunct Professor
- Susan Murdy, Adjunct Professor
- Jeff J. Pallin, Adjunct Professor
- Laura Pogue, Senior Adjunct Professor
- Henry Pruden, Professor
- Jack Saunders, Distinguished Adjunct Professor
- Michael Savod, Distinguished Adjunct Professor
- Randy Shandobil, Adjunct Professor
- Ted L. Simon, Adjunct Professor
- Jennifer (Jenni) L. Smith, Adjunct Professor
- Michal Ann Strahilevitz, Professor
- Blodwen Tarter, Chair
- Richard Trutz, Senior Adjunct Professor
- Susan Walters, Adjunct Professor
- Bruce M. Wasserman, Senior Adjunct Professor
- Liz Heiman Zagorodney, Adjunct Professor
- Anthony J. deLeon, Senior Adjunct Professor
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