Master of Science in Marketing

A cutting-edge graduate marketing program designed to provide knowledge in all aspects of the field.


Golden Gate University's Master of Science in Marketing program comprises courses taught by leading professors and practitioners. Offered in-person or online, the program integrates theoretical and practical knowledge that prepares students for a professional marketing environment.

Students gain the skills necessary to manage a broad range of marketing challenges -- from marketing strategy to digital marketing communications -- via a variety of media channels, including the latest in social media platforms.

Graduates of the program will be equipped to design and execute a professional marketing plan, position a brand, create a budget, and conduct market research in a range of organizations including for-profit businesses, non-profit organizations, or marketing and advertising agencies.

The program's alumni are successful marketing professionals working in sectors ranging from health care to financial services to technology, with both business-to-business and business-to-consumer companies, in both the traditional and digital worlds.


Upon successful completion of the program, students will be able to:
  • Design, compile, and produce a professional-quality marketing plan
  • Design, deploy, analyze, and report a marketing research survey
  • Carry out an effective search for secondary information on marketing subjects
  • Create the overall structure of an integrated marketing communications plan
  • Create a professional-quality competitive analysis
  • Compile a marketing budget
  • Work effectively in teams
...and be knowledgeable about:
  • Marketing strategy and tactical implementation
  • Market segmentation, targeting, positioning, and differentiation
  • Brand and product management
  • Distribution channels and value chains
  • The concept of integrated marketing communications and its implementation
  • Pricing methods
  • Quantitative and qualitative research methods
  • Applications of marketing concepts in varied contexts such as for-profit, non-profit, product, service, business to business, business to consumer, Internet, and global.


Ageno School of Business Courses: $2,925 per 3-unit course.

Tuition varies for other courses. See Tuition & Fees for details.


This program is offered at the following locations: