Master of Science in Marketing
Taught by leading professors and practitioners, the MS in marketing integrates theory and application to prepare you for a successful career in the field, considered by many to be the bedrock of business. Students will be equipped for success in a range of organizations including for-profit businesses, nonprofit firms, or marketing and advertising agencies. Golden Gate University alumni are successful marketing professionals in sectors ranging from health care to financial services to technology, with both business-to-business and business-to- consumer companies, in the traditional and digital world.
Golden Gate University prepares students for careers in marketing by providing them the theoretical and practical knowledge they will need to distinguish themselves. With a Master of Science in Marketing, our students gain the tools necessary to manage all aspects of marketing, from marketing strategy to marketing research and communications via a variety of media.
Since our faculty are marketing professionals with years of experience in the field, our students are exposed to time-tested marketing techniques and up-to-the-moment marketing innovations. Students learn how to design and execute a professional marketing plan, keeping in mind target audiences, budgets, market research, and the overall brand message. Course offerings are varied, so students can customize their course of study to their interests. The degree can be completed in person or online.
Upon completion of the MS in Marketing, successful students will be able to:
- Design, compile, and produce a professional-quality marketing plan
- Design, deploy, analyze, and report a marketing research survey
- Carry out an effective search for secondary information on marketing subjects
- Create the overall structure of an integrated marketing communications plan
- Create a professional-quality competitive analysis
- Compile a marketing budget
- Work effectively in teams
And be knowledgeable about:
- Marketing strategy and tactical implementation
- Market segmentation, targeting, positioning, and differentiation
- Brand and product management
- Distribution channels and value chains
- The concept of integrated marketing communications and its implementation
- Pricing methods
- Quantitative and qualitative research methods
- Applications of marketing concepts in varied contexts such as for-profit, non-profit, product, service, business to business, busiiness to consumer, internet, and global.
The master of science degree in marketing requires completion of 33 units in the advanced program. Individual foundation program courses or undergraduate prerequisites may be waived if the student has previously completed comparable courses at a regionally accredited college or university, or passed the appropriate CLEP Exam with an acceptable score. Students may be admitted to advanced program courses before completion of the entire foundation program, but must complete the foundation program by the time that 12 units have been earned in the advanced program.
Graduate Writing Proficiency Requirement
Students admitted to the master of science in marketing degree program must meet the graduate writing proficiency requirement within the first nine units of the program by successfully passing the Graduate Writing Proficiency Exam or by completing ENGL 201 (formerly ENGL 301) Graduate Writing with a grade of B or better.
Math Proficiency Requirement
Students admitted to this program are expected to possess a level of mathematical skill at least equivalent to College Algebra (MATH 30).
Ageno School of Business Courses: $2,520 per 3-unit course
Tuition varies for other courses. See Tuition & Fees for details.
Student Success rates
Students who began THIS PROGRAM in Fall 2005:
|Graduation rate after 3 years||Graduation rate after 5 years||Continuing after 5 years||Stopped taking classes|
Foundation Program — 12 units
Advanced Program — 33 units
Core Courses — 15 units
Required Courses — 15 units
Any five 300-level courses with MKT or PR prefix
Elective — 3 units
Any 300-level course for a total of 3 units. Consult the advisors in the Department of Marketing and Public Relations for recommended courses.
MARKETING AND PUBLIC RELATIONS DEPARTMENT
Golden Gate University's instructors are what sets us apart from similar institutions. Most of our faculty are professionals working in their fields of expertise. They bring their firsthand experiences and knowledge to the classroom, incorporating cutting-edge practices from the business and legal communities.