Faculty: Kit Yarrow

Kit Yarrow
Kit Yarrow, PhD
Title(s):
Professor Emeritus
School:
Business
Campus:
San Francisco
  • 415-442-6517

Kit is an award-winning consumer research psychologist, professor emeritus, author, consultant and speaker.

During her 25 years at GGU, Kit founded GGU's Psychology program and oversaw it's growth to be one of the Ageno Business School's largest degree programs. As a Professor, she taught family therapy, counseling skills, applied psychology and psychopathology as well as marketing courses. Kit was the 2009 Outstanding Scholar and has won four endowed research professorships in the past decade. She also received the honor of being a Nigel T. Miner Professor of Business.

Kit has a Ph.D. in Clinical Psychology from the renowned Wright Institute in Berkeley. She has taught consumer behavior at universities around the world, from Malaysia, Slovenia and Finland, to UC Berkeley. As part of her ongoing research on the psychology of consumers, Kit conducts interviews, ethnographies, focus groups and surveys on a regular basis. Examples of her research are published in her book, Gen BuY (Jossey-Bass/Wiley, 2009) and in her blogs on Huffington Post and Psychology Today. She also regularly presents her findings and analysis in speeches to both academic and business venues and consults to organizations and businesses. She is widely quoted in the media on Generation Y and consumer related topics.

 RESEARCH INTERESTS AND AREAS OF SPECIALIZATION

  • Consumer Psychology
  • Generation Y
  • Behavioral Economics

EDUCATION

  • PhD (Psychology), The Wright Institute
  • MA (Psychology), The Wright Institute
  • BS (Journalism), Georgia State University

PROFESSIONAL AND TEACHING EXPERIENCE

  • Golden Gate University, faculty
  • Helsinki School of Economics, visiting professor of consumer psychology, 1998-2002
  • University of Ljubljana, Slovenia, visiting professor of consumer behavior, 2001
  • Academic Consultations, Workshops and Lectures:
    • Stanford University, 2008-2010
    • University of Oklahoma, 2010
    • Fashion Institute of Technology, 2010
    • UC Berkeley, 2003-2010
    • Cornell University, 2009
    • San Francisco State University, 2008
  • Selected Workshops and Speaking Engagements for corporations:
    • Cisco Systems
    • Lowes
    • Gap
    • Conde Nast (Vogue)
    • Sanoma Magazines (Finland)
    • GlaxoSmithKline
    • Philips
    • Volvo
    • Marimekko
    • Selected Speaking Engagements:
    • The Commonwealth Club
    • Wharton Business School Refocusing Retail
    • Institute for International Research
    • Canadian Marketing Association
    • American Psychological Association
    • Pivot Conference

SELECTED PUBLICATIONS

PROFESSIONAL ASSOCIATIONS

  • Member, Financial Planning Association

HONORS AND AWARDS

  • University Distinguished Teacher Award, 1995
  • Brand Champion of the Year, 2010
  • Who's Who in America, 2010
  • Outstanding Scholarship of Application, Integration, and Discovery Award, 2009, 2006
  • Outstanding Service Award, 2007, 2005
  • Russell T Sharpe Endowed Chair of Business, 2002-2008

MEDIA AND INTERVIEWS

  • Los Angeles Times - Business Department stores reach out to capture young shoppers