Faculty: Nabanita Talukdar

Nabanita Talukdar, DBA

Title(s):
Visiting Assistant Professor and Director of Math Programs
School(s):
Business, Undergraduate
415-442-6554
Campus(es):
San Francisco, Online
Nabanita Talukdar

Nabanita holds a DBA in Marketing and an MS in Finance from Golden Gate University. She also holds an MBA in Marketing and a BS in Geology, Physics & Math from universities in India. Her research interests include luxury brands and digital marketing, social media analytics and luxury marketing, and the use of marketing science in luxury marketing. She has presented her research in both domestic and international conferences. Outside of academia, she has worked in industry, conducting quantitative and qualitative analyses for L'Oreal, Procter & Gamble, First Republic Bank, and Actelion Pharmaceuticals. She enjoys swimming, travelling, and watching movies, and is involved with social causes dedicated to providing educational opportunities to underprivileged populations.


COURSES TAUGHT

FI 312
Capital Budgeting and Long-term Financing
ITM 324
Data Analytics for Business
MATH 20
Intermediate Algebra
MATH 40
Statistics
MKT 324
Data Analyltics for Business
MKT 339
Advertising Strategy
MSBA 326
Predictive Analytics & Machine Learning

RESEARCH INTERESTS & AREAS OF SPECIALIZATION

  • Luxury Brands and Sustainability
  • Materialism
  • Attitude and Persuasion
  • Virtual Reality
  • Interdisciplinary Research of Consumer Behavior and Marketing

EDUCATION

  • DBA, Marketing, Golden Gate Univerisity
  • Data Analysis, University of California, Berkeley
  • MS Finance, Golden Gate University
  • MBA Marketing, Tezpur University
  • Bachelor of Science, Geology, Physics & Maths, Gauhati University

PROFESSIONAL & TEACHING EXPERIENCE

  • 2013 - 2015: Adjunct Professor, Golden Gate University

SELECTED CONFERENCE PRESENTATIONS

  • Paper presented "Are Materialists Green. The effect of materialism on consumer's perceived value and purchase-intention of sustainable luxury products" (complete paper) at the 2018 LVMH-SMU luxury research conference held at Singapore Management University. The conference is a LVMH-SMU Asian luxury brand research initiative
  • Paper accepted "The effect of sustainability claims for luxury brands" (working paper) at the 2018 Mystique of luxury brand conference (MLB) luxury research conference held at Singapore (Peer reviewed). The conference is a Curtin university luxury research cluster initiative (co-author presented)
  • Paper presented "Are Materialists Green. The effect of materialism on consumer's perceived value and purchase-intention of sustainable luxury products" (working paper) at the 2018 Monaco Symposium on Luxury held at Monte Carlo (Peer reviewed). The conference is conducted by Inseec U.
  • Paper presented "Tweets, Retweets and Luxury Connoisseurs" (complete paper) at the 2017 Mystique of luxury brand conference (MLB) luxury research conference held at Seoul (Peer reviewed). The conference is a Curtin university luxury research cluster initiative. (https://ggu-business.com/2017/06/09/ggu-professor-presents-social-media-and-luxury-brands-research-at-the-mystique-of-luxury-brands-conference/)
  • Paper presented "Tweets, Retweets and Luxury Connoisseurs" (Working Paper) at the 2016 LVMH-SMU luxury research conference held at Singapore Management University. The conference is a LVMH-SMU Asian luxury brand research initiative.( https://ggu-business.com/2016/07/01/adjunct-professor-presents-marketing-research-internationally/) (https://www.youtube.com/watch?v=HHmBLGTvBqQ&feature=youtu.be)
  • Paper presented "An empirical study of the relationship between tweet volume and luxury stock returns in the US" (Working paper) at the 2016 Twitter for Research conference organized jointly by Twitter development team, Cairnes School of Business & Economics (National University of Ireland, Galway) and Emlyon Business School, France.

SELECTED PUBLICATIONS

  • Denni Arli ,Jenny Castner, Nabanita Talukdar, Gavin Northey, (2018) "Consumer attitudes towards bloggers and paid blog advertisements: what's new?", Marketing Intelligence & Planning https://doi.org/10.1108/MIP-01-2018-0027.
  • >Talukdar, N., & Yu, L., S. (2018). "Are Materialists Green. The effect of materialism on consumer's perceived value and purchase-intention of sustainable luxury products" (complete paper), Proceedings of the LVMH-SMU luxury research conference, Singapore, May 2018.
  • Talukdar, N., & Yu, L., S. (2018). "Are Materialists Green. The effect of materialism on consumer's perceived value and purchase-intention of sustainable luxury products" (working paper), Proceedings of the Monaco Symposium on Luxury, Monaco, April 2018.
  • Talukdar, N. (2017). "Tweets, Retweets and Luxury Connoisseurs" (complete paper), Proceedings of the MLB luxury research conference, Seoul, May, 2017.
  • Talukdar, N. (2016). "Tweets, Retweets and Luxury Connoisseurs" (working paper), Proceedings of the LVMH-SMU luxury research conference, Singapore, June, 2016.

HONORS & AWARDS

  • 2014: Outstanding Adjunct Faculty, Golden Gate University