Rocket Fuel

Faculty: Blodwen Tarter

Blodwen Tarter
Blodwen Tarter, PhD
Chair and Professor of Marketing and Public Relations
San Francisco, Online
  • 415-442-6587

Blodwen Tarter has more than 25 years of management experience in marketing, product and systems development (including website development and e-commerce), strategic planning, and operations management with an emphasis on financial services and information technology. Her employers and clients have included Mead (now MeadWestvaco), Knight-Ridder, Charles Schwab, Ziff Corporation, Wells Fargo, and several Silicon Valley start-ups.

At Golden Gate University, she teaches primarily marketing management, direct and database marketing, digital marketing and e-commerce, as well as new product development.

Dr. Tarter holds a BA with Distinction and MA from Stanford University, an MBA in marketing and finance from the University of Chicago, and a PhD from Golden Gate University. She is an award-winning case writer and has received several teaching awards.


  • Direct, Internet, and Interactive Marketing
  • E-Commerce and E-Business
  • Marketing Research
  • New Product Development
  • Marketing Management


  • BA with distinction, MA (History), Stanford University
  • MBA (Marketing and Finance), University of Chicago
  • PhD, Golden Gate University, San Francisco, CA


  • 2006 - Present: Full-time Faculty, Golden Gate University
  • 2006: Visiting Professor, University of Ljubljana, Slovenia
  • 1992 - 2005: Adjunct Professor, Golden Gate University

Twenty-plus years of management experience and consulting in marketing, product and systems development, strategic planning, and operations management with an emphasis on financial services and information technology. Employers/clients include Charles Schwab, Knight-Ridder, Ziff Davis, Mead, and Wells Fargo as well as start-ups.


  • American Marketing Association
  • Direct Marketing Association
  • DMEF Professors Academy
  • Product Development & Management Association
  • Catalog and E-Commerce Club of Northern California
  • San Francisco PR Roundtable, Member of the Board
  • GGU Marketing Club, Faculty Advisor


  • Direct Marketing Education Foundation Case-Writing Competition:
    • Third Place, 2014 (co-author Debra Zahay-Blatz)
    • Second Place, 2013 (co-author Debra Zahay-Blatz)
    • Third Place, 2012
    • First Place, 2011
    • Second Place, 2010 (co-authors Stacy Neier and Debra Zahay-Blatz);
    • First Place, 2009 (co-authors Mary Carvella and Debra Zahay-Blatz);
    • Second Place, 2008 (co-author Jack Saunders);
    • First Place, 2007 (co-author Sharmila Chatterjee)
  • Outstanding Adjunct Faculty, Ageno School of Business, 2004
  • Outstanding Adjunct Faculty, Department of Marketing, 2003,1993