Rocket Fuel

undergraduate: Faculty

Blodwen Tarter, PhD
Titles:
  • Chair, Marketing and Public Relations Department
  • Associate Professor

Department:
Business
Campus:
San FranciscoCyber
  • 415-442-6587

Blodwen Tarter has over 25 years of management experience in marketing, product and systems development (including website development and e-commerce), strategic planning, and operations management with an emphasis on financial services and information technology. Her employers and clients have included Mead (now MeadWestvaco), Knight-Ridder, Charles Schwab, Ziff Corporation, Wells Fargo, and several Silicon Valley start-ups.

At Golden Gate University, she teaches primarily marketing management, direct and database marketing, digital marketing and e-commerce, as well as new product development.

Dr. Tarter holds a BA with Distinction and MA from Stanford University, an MBA in marketing and finance from the University of Chicago, and a PhD from Golden Gate University. She is an award-winning case writer and has received several teaching awards.

RESEARCH INTERESTS AND AREAS OF SPECIALIZATION

Direct, Internet, and Interactive Marketing

E-Commerce and E-Business

Marketing Research

New Product Development

Marketing Management

EDUCATION

  • BA with distinction, MA (history), Stanford University

  • MBA (marketing and finance), University of Chicago

  • PhD, Golden Gate University, San Francisco, CA

PROFESSIONAL AND TEACHING EXPERIENCE

Twenty-plus years of management experience and consulting in marketing, product and systems development, strategic planning, and operations management with an emphasis on financial services and information technology. Employers/ clients include Charles Schwab, Knight-Ridder, Ziff Davis, Mead, and Wells Fargo as well as start-ups.

Golden Gate University, adjunct faculty 1992-2005, full-time faculty since 2006

Visiting Professor, University of Ljubljana, Slovenia Summer 2006

PROFESSIONAL ASSOCIATIONS

  • American Marketing Association

  • Direct Marketing Association

  • DMEF Professors Academy

  • Product Development & Management Association

  • Catalog and E-Commerce Club of Northern California

  • San Francisco PR Roundtable, Member of the Board

  • GGU Marketing Club, Faculty Advisor

HONORS AND AWARDS

  • Marketing EDGE Case-Writing Competition (formerly, Direct Marketing Education Foundation):
    • Second Place, 2013 (with co-author Debra Zahay-Blatz)
    • Third Place, 2012
    • First Place, 2011
    • Second Place 2010 (with co-authors Stacy Neier and Debra Zahay-Blatz)
    • First Place, 2009 (with co-authors Mary Carvella and Debra Zahay-Blatz)
    • Second Place, 2008 (with co-author Jack Saunders)
    • First Place, 2007 (with co-author Sharmila Chatterjee)
  • Outstanding Adjunct Faculty, Ageno School of Business, 2004

  • Outstanding Adjunct Faculty, Department of Marketing, 2003 and 1993