Rocket Fuel

Faculty: Mary Jean Koontz

Mary Jean Koontz
Mary Jean Koontz, DBA
Senior Adjunct Professor
San Francisco
  • 415-442-6500

Dr. Koontz has 20 years of experience with international market research, consumer insights and global marketing consulting experience, including qualitative and quantitative market research, international brand strategy, strategic business plans, segmentation studies and Japanese language-based research projects. She is the founder and owner of a global market research firm with a focus on the following industries: gaming and entertainment (Bandai Corporation & Digital Manga Inc.) biotech, software and hi-tech. Mary Jean is also an EduTech entrepreneur, developing apps that combine her love for animation, kids and education.


  • DBA (Marketing), Golden Gate University
  • MBA (International Business), University of South Carolina
  • BS (Foreign Service, Asia), Georgetown University


Teaching Experience
  • 1999 - Present: Senior Adjunct Professor, Golden Gate University
  • 2009 - Present: Independent Skills Living Program
  • 2001 - 2002: National Foundation for Teaching Entrepreneurship
Professional Experience
  • 2010 - Present: CEO/Founder, Pacific Creations
  • 1992 - Present: Market Research Company Founder, Pacific Creations
  • 1995: Assistant Producer, Multimedia Production Company
  • 1994 - 1995: Marketing Associate, Macromedia
  • 1994: Fellow, U.S. Asia Environmental Partnership Program, Thai Federation of Business, Bangkok, Thailand
  • 1990 - 1994: Business Development Manager & Environmental Auditor, Dames & Moore
  • 1987 - 1989: Trade Show Manager, National Council of Social Welfare, Ministry of Health & Welfare, Tokyo, Japan
  • 1988 - 1989: Computer Market Research Manager, NCR, Japan, Tokyo, Japan
  • 1984 - 1986: International Trade Lobbyist & Paralegal, Drinker, Biddle & Reath, Washington, D.C.


  • V.P. Market Research, Silicon Valley, American Marketing Association
  • Chair, Board of Directors, Cheryl Anderson Sorenson Childcare Center
  • Advisory Board, National Foundation for Teaching Entrepreneurship
  • SOS Children's Village Hanoi
  • California South East Asia Business Council
  • Commonwealth Club
  • Georgetown Club of Northern California, National Foundation for Teaching Entrepreneurship
  • Japan Society
  • World Affairs Council
  • The American Marketing Association
  • National Foundation of Women Business Owners


  • Ageno School of Business Outstanding Adjunct Professor Award, 2012