Rocket Fuel

undergraduate: Faculty

Mary Jean Koontz, DBA
Title:
Senior Adjunct Professor
Department:
Business
Campus:
San Francisco
  • 415-442-6500

Dr. Koontz has 20 years of experience with international market research, consumer insights and global marketing consulting experience, including qualitative and quantitative market research, international brand strategy, strategic business plans, segmentation studies and Japanese language-based research projects. She is founder and owner of a global market research firm with a focus on the following industries: gaming and entertainment (Bandai Corporation & Digital Manga Inc.) biotech, software and hi-tech. Koontz is an EduTech entrepreneur, developing apps that combine her love for animation, kids and education.

EDUCATION

  • DBA (Marketing), Golden Gate University

  • MBA (International Business), University of South Carolina

  • BS (Foreign Service, Asia), Georgetown University

PROFESSIONAL AND TEACHING EXPERIENCE

Professional Experience

2010 - Present: CEO/Founder, Pacific Creations

1992 - Present: Market Research Company Founder, Pacific Creations

1995: Assistant Producer, Multimedia Production Company

1994 - 1995: Marketing Associate, Macromedia

1994: Fellow, U.S. Asia Environmental Partnership Program, Thai Federation of Business, Bangkok, Thailand

1990 - 1994: Business Development Manager & Environmental Auditor, Dames & Moore

1987 - 1989: Trade Show Manager, National Council of Social Welfare, Ministry of Health & Welfare, Tokyo, Japan

1988 - 1989: Computer Market Research Manager, NCR, Japan, Tokyo, Japan

1984 - 1986: International Trade Lobbyist & Paralegal, Drinker, Biddle & Reath, Washington, D.C.

Teaching Experience

1999 - Present: Senior Adjunct Professor, Golden Gate University

2009 - Present: Independent Skills Living Program

2001 - 2002: National Foundation for Teaching Entrepreneurship

PROFESSIONAL ASSOCIATIONS

  • V.P. Market Research, Silicon Valley, American Marketing Association

  • Chair, Board of Directors, Cheryl Anderson Sorenson Childcare Center

  • Advisory Board, National Foundation for Teaching Entrepreneurship

  • SOS Children's Village Hanoi

  • California South East Asia Business Council

  • Commonwealth Club

  • Georgetown Club of Northern California, National Foundation for Teaching Entrepreneurship

  • Japan Society

  • World Affairs Council

  • The American Marketing Association

  • National Foundation of Women Business Owners

HONORS AND AWARDS

  • Ageno School of Business Outstanding Adjunct Professor Award, 2012