Faculty: Nicole Birdsall

Nicole Birdsall, MA, MBA

Title(s):
Adjunct Professor
School(s):
Business, Undergraduate
415-442-6500
Campus(es):
Online

Nicole has spent her entire career in technology from ecommerce to software to databases. She is currently the Senior Manager of Product Management for Item Page at eBay. In her current role, she is responsible for driving conversion the most viewed page on eBay.

Nicole started her career has a software engineer for the Chicago based ERP company, System Software Associates (SSA). After several years and a promotion to team lead, Nicole moved on to a B2B e- commerce software company located in Redwood City, CA, called Comergent Technologies, Inc., as an Application Engineer. During her years at Comergent, Nicole transitioned to a product management position for Comergent’s Partner Relationship Management (PRM) products. In 2003, Nicole relocated back to Chicago to continue her career as a Director of Marketing for a wireless integration start-up company called Wireless Information Networks then as the Senior Product Manager for Cooperative Databases at Experian. From 2006 until 2011, Nicole was the Manager of Product Management for Communication Platforms at eBay, which included eBay’s email systems, real-time messaging platform, My Messages inbox, and member-to-member communications. She continued her career as the Director of Product Management at AePona, a software platform provider focusing on mobile intelligence to cloud computing, responsible for AePona’s Covergent Communications product line; Director of Product Management at YouSendIt, a cloud online collaboration and sharing service, responsible for YouSendIt’s web application; Director of Product Management at eHealth, responsible for their entire online Medicare ecommerce site; and Senior Manager of Product Management for Pricing at eBay, responsible for pricing, promotions, and subscriptions.

Aside from her full-time career, Nicole enjoys teaching a variety of undergraduate and graduate courses on- and off-line. Nicole has taught Operations Management and Information Systems at Aurora University and currently is enjoying her semesters of teaching Marketing Management, eCommerce, Brand Management, and B2B Marketing at Golden Gate University. In her spare time, Nicole loves hanging out with her husband, Ryan, and three K9 children (4-year-old standard schnauzers: Walter Payton and Jeremy Roenick, and 11-year-old miniature schnauzer: Lauren Bacall). She is the Vice President and foster parent for the California Miniature Schnauzer Rescue. She is learning to play the violin, loves trail running, and is a 1st degree black belt in Tae Kwon Do.


COURSES TAUGHT

MKT 120
Business Marketing and Sales
MKT 300
Marketing Management
MKT 352
Digital Marketing and E-Commerce

EDUCATION

  • MA, Psychology, concentrating in Organizational Behavior, Golden Gate University
  • MBA, Business Administration concentrating in Marketing, Golden Gate University
  • BS, Operations Management and Information Systems, Northern Illinois University

PROFESSIONAL & TEACHING EXPERIENCE

  • Manager, Product Management Monetization at eBay Marketplace
  • Director, Product Management, AEPONA
  • Manager, Global Product Management (Messaging Platforms), eBay, Campbell, CA
  • Sr. Product Manager, Databases, Experian, Schaumburg, IL
  • Director, Marketing, Wireless Information Networks, Willowbrook, IL

HONORS AND AWARDS

  • Outstanding Adjunct Faculty Award, 2016, Golden Gate University