Prospective Students
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New Industry Research Database IBISWorld on Trial
Students and faculty have been using a favorite database, Standard & Poor's Net Advantage for industry research on broad industry segments. But where can more specific data on industries, such as home health care, fitness and recreational sports centers, etc. be found? IBISWorld may be the answer to this question.IBISWorld publishes the most comprehensive and up-to-date collection of US Industry Research covering over 700 industries and 98% of GDP. Each IBISWorld Industry Market Research Report of about 35 pages in length contains analysis and data on key statistics, industry structure including supply/demand chain, market characteristics, product & customer segments, cost structure industry conditions, key drivers, major players & market share, recent performance & 5-year revenue forecasts. (IBISWorld).The University Library is sponsoring a trial of IBISWorld from March 24 to April 23. You are invited to help evaluate this new database. For more information on how you can participate in helping determine whether IBISWorld meets your needs, consult the librarian at the reference desk, call 415 442-7244, or e-mail askalibrarian@ggu.edu
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Christina, Trent, Sarah and Janice were delighted to participate in the Undergraduate Open Houses March 20, 21, 22 and 23. Christina attended the new student orientation in Monterey, and also traveled to Sacramento and San Jose to provide workshops and course research sessions (including Marketing 337 with Jan Ahrens in San Jose), and to inventory library collections.Sarah gave a presentation at the VPAA's Dean Meeting on RefWorks and Digital Commons and has already been getting invitations for future demos. Sarah and Steven went to SCELC (Statewide California Electronic Library Consortium) vendor day, where they learned about new resources such as IBISWorld, currently on trial in the University Library. They also had a chance to meet with other business librarians, including a business librarian from Pepperdine who said he looks to GGU for new and effective business resources!
Janice was grateful for the opportunities to attend the Alumni Board Meeting and the Faculty Assembly. She was awed by the EMPA capstone presentations.Jeffrey attended the Computers in Library Conference in Washington, D.C. and the rest of us are eager to learn about his new discoveries there.Gilles spoke on anime at the Richmond Branch of the San Francisco Public Library.Library staff appreciate outreach opportunities and welcome your invitations to provide course research sessions (in person or via cyber), to participate in open houses and other student and faculty gatherings, to give database demos to departments, etc. Contact | Database | Date | Time |
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| IBISWorld Trial | March 24 - April 23 | Consult librarian |
| Finding Articles in the University Library | April 5 | 5:30 - 6:30 pm |
| Developing Your Research Skills: Brainstorming Techniques | April 11 | 5:30 - 6:30 pm |
| Database Spotlight: Mintel | April 20 | 5:30-6:30 pm |
"I just wanted to thank you ladies (and everyone else involved) for the lovely birthday bash for Bach. It was a nice respite from the daily grind and a wonderful way to welcome spring (even if it's still snowing!)
Again, thanks for what's become a lovely tradition that we all look forward to!"
---Jennifer Wright, Financial Aid, on last month's Bach's Birthday/Spring celebration
Spotlight on Alumni
Congratulations to GGU alumnus David Kenneth Waldman, who has published the second issue of the Global Child Journal, and to GGU alumna, Lisa Farmen, whose article Water, water everywhere, but not a drop to drink appears in that issue.To see a print copy of the issue, contact Janice Carter.|
Site of the Month
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You've seen MarketWatch commentators on TV reporting on financial matters, but have you checked out their website, marketwatch.com? Membership is free.It is chock-full of news/commentary and articles on personal finance, retirement and workplace issues, portfolio tools, contributions from investment newsletters, streamed video reports and strategies and admonishments on investing in stocks, bonds, real estate, mutual funds and ETF's.Catchy headlines like: Overcoming Dollar Demons, Beware the Ides of March, Right Stash for Teen Cash and Heading for a Meltdown are certain to catch your eye. Special reports and links on such topics as home improvements and what to buy in the latest tech gizmos are other features.
Free Museum Days in San Francisco
Many San Francisco museums offer a free admission day each month. Some museums also offer reduced admission on certain days; still others, admission with a MUNI pass or a bus transfer. If you take public transportation, bring your MUNI pass or transfer with you when visiting these museums. To take full advantage of these free or reduced offers, first check the museum's admission policy before you visit it. The Update editor is compiling a list of museums in The City and in the Bay Area with free admission days. She is also gathering information on free cultural events in the Bay Area for each month. If you know of an upcoming free cultural event, you might want to contact Alice Dietrich adietrich.ggu.edu so she can include it in a future issue of The Update.
| Museum | Address | Free Day of Month |
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| Academy of Sciences | 875 Howard St., SoMa | First Wednesday |
| African American Museum | Fort Mason Center, Bldg C | Every Saturday 10-12; First Wednesday |
| Cartoon Art Museum | 200 Larkin St. Civic Center | First Tuesday |
| Chinese Historical Society of America | 965 Clay Street, Chinatown YWCA | First Thursday |
| Conservatory of Flowers | Golden Gate Park | First Tuesday |
| Exploratorium | 3601 Lyon Street | First Wednesday |
| Fort Mason Center | Marina Blvd & Buchanan St. | Every Saturday 10-12 & First Wednesday |
| ItaloAmerican Museum | Fort Mason Center, Bldg C | Every Saturday 10-12; First Wednesday |
| M.H. de Young Museum | Golden Gate Park | First Tuesday |
| Mexican Museum | Fort Mason Center, Bldg D | Every Saturday 10-12; First Wednesday |
| Oakland Museum of California | 1000 Oak St., Oakland | Second Sunday |
| Palace of Fine Arts | 3601 Lyon Street | First Wednesday |
| Palace of the Legion of Honor | 34th & Clement Sts | Every Tuesday |
| SF Museum of Modern Art | 151 Third Street | First Tuesday |
| San Francisco Zoo | Sloat Blvd at 47th Avenue | First Wednesday |
| Yerba Buena Center for the Arts | 700 Howard St | First Tuesday; Every Thursday for students & seniors |
For more cultural events, see San Francisco Arts Online
For a printable copy, click FREE MUSEUM DAYS in San Francisco.doc
New Books in the Library
Advertising and marketing to various demographic groups is of interest to many of our students. Among many recent book acquisitions, you will find such titles as:
Marketing to the new super consumer: mom & kid by Timothy J. Coffey (call# HF5415.32 .C64 2006)
Born to buy : the commercialized child and the new consumer culture by Juliet B. Schor (call# HF5415.33.U6 S355 2004)
The commodification of childhood: the children's clothing industry and the rise of the child consumer by Daniel Thomas Cook (call# HQ792.U5 C673 2004)
The 50-Plus market : why the future is age neutral when it comes to marketing & branding strategies by Dick Stroud (call# HF5415 .S874 2005)
Advertising to baby boomers by Chuck Nyren (call# HF5823 .N85 2005)Check them out! And don't forget to review our most recently acquired books on the New Books shelf near the library's Reference Desk.
Lily Tomlin Makes Quality Service Fun
The Lily Tomlin Quality Service Video Festival held last month was a great success. As a result, videos were reserved for showing in department meetings.Couldn't make the lunchtime showings in March? Plan your own Quality Service Video Festival for your department or class. Lily Tomlin is waiting for you! Also available are the popular Fish! and Fish Sticks videos, plus many more. Contact Gilles Poitras for more information and/or to reserve videos.|
Food For Thought
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The world of books is the most remarkable creation of man. Nothing else that he builds ever lasts. Monuments fall, nations perish, civilizations grow old and die out, and after an era new races build others. But in the world of books are volumes that have seen this happen again and again and yet live on, still young, still as fresh as the day they were written, still telling men's hearts of the heart of men centuries dead.
---Clarence Day
Consultant: Janice Carter | 415-442-7248Editor: Alice Dietrich | 415-442-7259
Site of the Month: Larry Burg | 415- 442-7250
Food for Thought: Alice Dietrich | 415-442-7259
Other contributors to this issue: A. Amjadi, L. Burg, C. Calavano, J. Carter, S. Marks and J. Wright
Photography: A. Dietrich, staff and library photos
Special credit: Kevin Lillard for photo of Gilles Poitras in March 2006 issue
BACK ISSUES of
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April 2006 volume 1, no. 2
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