Prospective Students
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WHAT'S NEW AT THE LIBRARY?The usage of one of our databases, Global Market Information Database (via Euromonitor), has had an increase of 42% from 2005 to 2006. We are very excited that more students have been using this atabase, which provides statistics and reports on national and international consumer and industrial markets, company profiles, lifestyle indicators and analysis, and country demographic, economic and marketing statistics.GMID is best for courses in Marketing and International Business, but anyone doing industry or country research may also find GMID helpful.GMID can be somewhat difficult to use. Here are some search tips:When you enter GMID, you will be prompted to accept the terms and conditions. This ensures that you are a GGU student and will be using the database for GGU-related projects only.Next, you will find a search screen. This screen allows you to select a country or geographic area and a category. This method of searching can be frustrating and lead to poor results. We've found that the best way to begin using GMID is to click on keyword search near the upper right hand side of the screen. A search box will pop up when you click the keyword search tool. Enter a keyword. For instance, if I am researching the coffee industry, I will enter the word coffee. The results will first include statistical reports for the coffee industry based on country or geographical location. Next, there will be Market Reports for the coffee industry. If you keep scrolling down, you will find Market Share and Performance Indicators for more broad industries like hot drinks or beverages.Another useful tool is the Browse Reports option located next to Keyword Search on the upper right side of the screen. Here you can choose one of eight different reports offered by GMID including country and industry reports. You can easily browse the report to find the one you need.If you have trouble with your research, please contact a librarian. We will be happy to assist you! Call 415-442-7244, e-mail askalibrarian@ggu.edu or visit us in the University Library. --S. Marks
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| Date | Workshop or Event | Time |
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| April 2 Monday | Database Spotlight: ORBIS | 3 - 4 pm |
Database Spotlight: ORBIS
Please join us in the University Library for an in-depth look into our ORBIS database of company data. The ORBIS company representative will be here to answer questions and help us all learn how to use this database.This workshop will held at the University Library, 536 Mission Street, San Francisco, starting at the Reference Desk.If you are unable to attend this workshop or to request it for a regional site, please contact the library's Reference Desk at 415-442-7244 or e-mail to askalibrarian@ggu.edu◦ ◦ ◦
All University Library workshops are free and open to the faculty, students, alumni, and staff of GGU. We encourage you to take advantage of these excellent free workshops. Please register in advance for the workshop you wish to attend. You can do so in person at the Reference Desk, calling 415-442-7244 or via e-mail askalibrarian@ggu.edu.For additional information about these workshops or any of our databases, please contact the Library's Reference Desk at 415-442-7244 or visit the University Library's Workshops and Events page.
Interlibrary Loan Services
Just a reminder to make full use of the University Library's Interlibrary Loan Services for your research needs. As the semester winds down, is there still an article or book that you need for your research topic? If the material is not available at the library, the Interlibrary Loan specialist will locate the material at another library, request it for you and you may pick it up at the library or have it sent to your mailing address. Use the Interlibrary Loan Form on the Library web page or call the Reference Desk at 415-442-7244.
---D. Neese
GOOGLE BOOK SEARCH
If you want to broaden your searching horizons, try Google's new tool that searches books. Google has digitized countless books through partnerships with publishers, and libraries. While the project has been surrounded in controversy surrounding access, copyright, and cultural issues, this tool (currently in beta) can be a worthwhile method to find books after you've searched the GGU Catalog and Ebrary.When conducting a search of Google Book Search, you will get a list of results similar to a Google web search. There will be three types of results: books you can read entirely online, books that have snippets of text with your search terms highlighted, and books which will give you a preview sampling of pages.The books you can read entirely online are in the public domain, which means that they have no copyright restrictions. These books are from 1923 or earlier. These types of books can be helpful if you are doing historical research.The books that have a sampling of pages that can be previewed are from books that have made an agreement with Google. Over 10,000 publishers have allowed Google to digitize their books. Although the entire book has been digitized in order for you to be able to search the entire text of the book, only limited pages are shown in order to protect copyright. You can find links to buy these books or find them at other libraries.Books with a snippet view are from library partners. These libraries, including Oxford, University of Michigan, and the New York Public Library, have allowed Google to digitize their collections. Still, these books are under current copyright restrictions and cannot be read entirely online. These books also have links to online bookstores and links to other libraries that have the books.--S. Marks
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FOOD for THOUGHT
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American inventor and businessman
The Update is a regular feature of the University Library's website. If you wish to be added to our mailing list, please contact The Update Editor. Suggestions and questions regarding the newsletter may also be directed to this address.Consultant: Janice Carter | 415-442-7248
Editor: Alice Dietrich | 415-442-7259
Site of the Month: Larry Burg | 415- 442-7250
Books of Interest: L. Burg
Food for Thought: A. Dietrich
Free Cultural Events Calendar: A. Dietrich
Photos of the library: A. Dietrich
Other contributors to this issue: L. Burg, C. Goff, D. Neese
BACK ISSUES of
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SITE OF THE MONTH
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Peregrine Falcon Nest Cam
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Barn Owl Nest Cam
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…or is it sightings of the month? For we're going to look at 2 sites that allow you to watch some birds mate, lay some eggs and hatch and raise their young.The Santa Cruz Predatory Bird Research Group (SCPBRG) sponsors the nest cam on one of the San Francisco high rises each spring where a pair of peregrine falcons, Gracie and George have raised their fledglings. View previous years' nest diaries for images and commentary. The babies certainly grow up fast and soon they are feasting on the pigeon population. At press time, it's "up in the air" as to which rooftop or bridge they will choose as their nesting spot, so stay tuned to: http://www2.ucsc.edu/scpbrg/falconcamera.htm for the latest news and be prepared to watch the progress until some time in June.Watch an every-20-second update of a barn owl pair in their nest box in Benicia, CA. They are presently incubating seven eggs. http://www.theowlcam.com/ Frida and Diego hope to be proud parents in about a month and young fledglings leave the nest at about 52-56 days. If you're into bird talk, then you can participate in the OwlTalk forum.
BOOKS of INTEREST
Newly Acquired Reference Books
Projections 2007 : forecasts for the San Francisco Bay Area to the year … / ABAG, Association of Bay Area Governments. Ref Desk HA265 .P76 The State of working America. 2006/2007. Economic Policy Institute. Ref HD8051 .S73 Historical statistics of the United States : earliest times to the present / Susan B. Carter … Cambridge University Press, c2006 Ref HA202 .H57 2006; see also online database Cost of capital. Ibbotson Associates 2006. Ref HC110.C3 C67 Household spending : who spends how much on what. New Strategist Publications, 2006, 11th ed. Ref HC110.C6 A666 PR news: guide to best practices in PR measurement. PR New Press: Access Intelligence. 2006 Ref HD59 .G85 2006 Handbook of research in mobile business : technical, methodological and social perspectives / Bhuvan Unhelkar, editor. Idea Group Reference, c2006 Ref HF5548.34 .H36 2006 The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. Sage Publications, c2006 Ref HF5415.2 .H286 2006 Encyclopedia of major marketing campaigns, vol. 2 / Thomas Riggs,ed. Gale Group, 2007. Ref HF5837 .E53 2007 The encyclopedia of taxation & tax policy / edited by Joseph J. Cordes, Robert D. Ebel, and Jane G. Gravelle. Urban Institute Press, c2005 Ref HJ2305 .E53 2005 American sexual behavior: demographics of sexual activity, fertility, and childbearing / by the editors of New Strategist Publications, 2006 Ref HQ18 .A455 2006 LLC or corporation? :how to choose the right form for your business / Anthony Mancuso. Nolo, 2005 Ref KF1380.Z9 .M362 2005 History of world trade since 1450 /John McCusker, ed. Macmillan Reference USA, c2006 2 vols. Ref HF1379 .H574 2006b The nonprofit sector : a research handbook / edit ed by Walter W. Powell and Richard Steinberg. Yale University Press, c2006 Ref HD62.6 .N67 2006 The Corporation / Wesley B. Truitt. Greenwood Press, 2006 Ref HD62.6 .N67 2006 Encyclopedia of small business / Arsen J. Darnay, Monique D. Magee, editors. Thomson Gale, c2007 2 vols. Ref HD62.7 .H553 2007 Encyclopedia of business and finance / Burton S. Kaliski, ed. Macmillan Reference USA, c2007 2 vols. Ref HF1001.E466 2007 Encyclopedia of virtual communities and technologies / Subhasish Dasgupta, ed. dea Group Reference, c2006 Ref TK5105.83 .E52 2006 Encyclopedia of junk food and fast food /Andrew F. Smith. Greenwood Press, 2006 Ref TX370 .S63 2006
FREE CULTURAL EVENTS, FAIRS & FESTIVALS
April 2007
| Sponsor | Event | Date | Location
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| St. Stupid's Day Parade | Parade celebrating "annual ode to wackiness" | April 1 12 PM | starts in North Beach ends at Washington Square Park San Francisco |
| Chabot Space and Science Center | free first Thurs of month | April 5 | 200 Centennial Dr. Strawberry Canyon Berkeley |
| San Francisco Main Library | ITVS Community Cinema: Sentenced Home | April 10 | 100 Larkin San Francisco |
| San Francisco Main Library | Alphabet Soup: Spellbound | April 12 | 100 Larkin San Francisco |
| San Francisco Main Library | Spirited Away (Sen to Chihiro no Kamikakushi): anime fantasy adventure in Japanese | April 14 | 100 Larkin San Francisco |
| San Francisco Main Library | National Dance Week: Alicia documentary film about Alicia Alonso and the Cuban National Ballet | April 24 | 100 Larkin San Francisco |
| San Francisco Main Library | The Cricket World Cup: Demystify popular game of cricket during the Cricket World Cup | Ongoing through Apr 28 | 100 Larkin San Francisco |
| Intel Museum | Intel's history and operations through unique exhibits | Ongoing | 2200 Mission College Blvd. Santa Clara |
| Hiller Aviation Museum | showcase for aviation for past 100 years | Ongoing | 601 Skyway Rd. San Carlos |
| Lick Observatory | 36-inch refracting Lick Telescope 120-inch Shane Telescope | Ongoing | Mount Hamilton Rd. atop Mount Hamilton San Jose |
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April 2007 volume 2, no. 4
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