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USAGE OF DATABASE UP FROM 2005

The usage of one of our databases, Global Market Information Database (via Euromonitor), has had an increase of 42% from 2005 to 2006. We are very excited that more students have been using this database, which provides statistics and reports on national and international consumer and industrial markets, company profiles, lifestyle indicators and analysis, and country demographic, economic and marketing statistics.

GMID is best for courses in Marketing and International Business, but anyone doing industry or country research may also find GMID helpful.

GMID can be somewhat difficult to use. Here are some search tips:

When you enter GMID, you will be prompted to accept the terms and conditions. This ensures that you are a GGU student and will be using the database for GGU-related projects only.

Next, you will find a search screen. This screen allows you to select a country or geographic area and a category. This method of searching can be frustrating and lead to poor results. We've found that the best way to begin using GMID is to click on keyword search near the upper right hand side of the screen. A search box will pop up when you click the keyword search tool. Enter a keyword. For instance, if I am researching the coffee industry, I will enter the word coffee. The results will first include statistical reports for the coffee industry based on country or geographical location. Next, there will be Market Reports for the coffee industry. If you keep scrolling down, you will find Market Share and Performance Indicators for more broad industries like hot drinks or beverages.

Another useful tool is the Browse Reports option located next to Keyword Search on the upper right side of the screen. Here you can choose one of eight different reports offered by GMID including country and industry reports. You can easily browse the report to find the one you need.

If you have trouble with your research, please contact a librarian. We will be happy to assist you! Call 415-442-7244, e-mail askalibrarian@ggu.edu or visit us in the University Library. --S. Marks

CALENDAR of WORKSHOPS and EVENTS

February 2007

DateWorkshop or EventTime
Feb 6
Tuesday
Learn to Research Like a Pro!5:30 - 6:30 pm
Feb 10
Saturday
Learn to Research Like a Pro!11 am - 12 pm
Feb 11
Sunday
Learn to Research Like a Pro!2 - 3 pm
Feb 14
Wednesday
Finding Articles in the University Library5:30 - 6:30 pm
Feb 17
Saturday
Finding Articles in the University Library11 am - 12 pm
Feb 18
Sunday
Finding Articles in the University Library2 - 3 pm
Feb 22
Thursday
Cite it!: Your Guide to APA Citation Style5:30 - 6:30 pm

Location: Unless stated otherwise, all of the above workshops begin at the Reference Desk, University Library, 536 Mission Street, San Francisco
◦ ◦ ◦
All University Library workshops are free and open to the faculty, students, alumni, and staff of GGU. We encourage you to register in advance for the workshop you wish to attend. You can do so in person at the Reference Desk or by calling 415-442-7244; or via e-mail askalibrarian@ggu.edu.

For additional information about these workshops or any of our databases, please contact the Library's Reference Desk at 415-442-7244 or visit the University Library's Workshops and Eventspage.

Interlibrary Loan Services

Welcome new GGU students and returning students! As your classes begin, get an early start with research for your class projects. For materials not available at the University Library please use the Interlibrary Loan Services form on the library webpage or call the University Library Reference Desk at 415-442-7244.

GOOGLE BOOK SEARCH

If you want to broaden your searching horizons, try Google's new tool that searches books. Google has digitized countless books through partnerships with publishers, and libraries. While the project has been surrounded in controversy surrounding access, copyright, and cultural issues, this tool (currently in beta) can be a worthwhile method to find books after you've searched the GGU Catalog and Ebrary.

When conducting a search of Google Book Search, you will get a list of results similar to a Google web search. There will be three types of results: books you can read entirely online, books that have snippets of text with your search terms highlighted, and books which will give you a preview sampling of pages.

The books you can read entirely online are in the public domain, which means that they have no copyright restrictions. These books are from 1923 or earlier. These types of books can be helpful if you are doing historical research.

The books that have a sampling of pages that can be previewed are from books that have made an agreement with Google. Over 10,000 publishers have allowed Google to digitize their books. Although the entire book has been digitized in order for you to be able to search the entire text of the book, only limited pages are shown in order to protect copyright. You can find links to buy these books or find them at other libraries.

Books with a snippet view are from library partners. These libraries, including Oxford, University of Michigan, and the New York Public Library, have allowed Google to digitize their collections. Still, these books are under current copyright restrictions and cannot be read entirely online. These books also have links to online bookstores and links to other libraries that have the books.

If you would like to see a book that you have found through Google Book Search, please use our Interlibrary Loan service. We will get you a copy of the book as soon as possible. --S. Marks


The Update is a regular feature of the University Library's website. If you wish to be added to our mailing list, please contact The Update Editor. Suggestions and questions regarding the newsletter may also be directed to this address.

Consultant: Janice Carter | 415-442-7248
Editor: Alice Dietrich | 415-442-7259
Site of the Month: Larry Burg | 415- 442-7250
Books of Interest: L. Burg
Food for Thought: A. Dietrich
Free Cultural Events Calendar: A. Dietrich
Photos of the library: A. Dietrich
Other contributors to this issue: C. Goff. S. Marks, D. Neese


BACK ISSUES of




SITE OF THE MONTH

There are probably quite a few web directories for news sources, especially newspapers. One favorite resource is produced by the voluntary efforts of the Open Directory Project, which bills itself as "the largest, most comprehensive human-edited directory of the Web". At http://dmoz.org/News/ one can drill down several levels for finer breakdowns. For example, under "newspapers", you can still refine your quest by going to "Directories" (yes, a directory of directories) or "Regional" or "Alternative" or "Business" or "College and Universities" or "Gay, Lesbian, and Bisexual", among other choices, with further refinement possible.

Lists of US newspapers are very helpful when linking to a paper that allows free searching and article retrieval, especially on items that would be of local interest or about a small local company or person that may be profiled. Obituaries of relatives or friends might also be searchable.

The simple text format lends itself to easy navigation and international news links are plentiful.

BOOKS of INTEREST



Managing business ethics : straight talk about how to do it right / Linda Klebe Treviño, Katherine A. Nelson. Hoboken, NJ : Wiley, c2007. HF5387 .T734 2007

Performance dashboards : measuring, monitoring, and managing your business / Wayne W. Eckerson. Hoboken, N.J. : J. Wiley, c2006. HD31 .E294 2006

The human factor in governance : managing public employees in Africa and Asia / Willy McCourt ; with contributions from Khadija Alarkoubi and Benson Bana. Basingstoke: Palgrave Macmillan, 2006. JQ1876.Z13 P445 2006

Workplace safety : a guide for small and midsized companies / Dan Hopwood and Steve Thompson. Hoboken, NJ : Wiley, c2006. T55 .T48 2006

The market approach to valuing businesses / Shannon P. Pratt. Hoboken, N.J. : Wiley, c2005 HG4028.V3 P69 2005

Comparative public administration : the essential readings / edited by Eric E. Otenyo, Nancy S. Lind Oxford : Elsevier JAI, 2006 H61 .R465 v. 12 2006

RFID in the supply chain : a guide to selection and implementation / Judith M. Myerson. Boca Raton, FL : Auerbach, c2007. TS160 .M94 2007

How to design, implement, and interpret an employee survey / John H. McConnell. New York : AMACOM, c2003. HF5549.5.A83 M386 2003b

FREE CULTURAL EVENTS, FAIRS & FESTIVALS

February 2007


SponsorEventDateLocation
San Francisco Maritime ParkPhotograph exhibit:
African Americans
in the Maritime Trades
Month of FebruaryHyde St. Pier
Fisherman's Wharf
San Francisco
San Francisco Main LibraryLarge-screen Video: Eyes on the PrizeFeb 1-22100 Larkin St
San Francisco
San Francisco Chamber OrchestraSix Seasons:
Works by
Antonio Vivaldi &
Astor Piazzolla
Feb 1St. Mary's Cathedral
1111 Gough St.
San Francisco
San Francisco Chamber OrchestraSix SeasonsFeb 2 & 3Herbst Theater
401 Van Ness
San Francisco
San Francisco Maritime ParkChantey SingFeb 3Aboard Balclutha,
foot of Hyde St.
San Francisco
SFPL North Beach Branch LibraryThe Sit-Down
Readers' Theatre:
Shakespeare's
Henry IV, Part II
Feb 32000 Mason at Columbus
San Francisco
San Francisco Chamber OrchestraSix SeasonsFeb 4First Congregational Church
2345 Channing Way, Berkeley
San Francisco Main LibraryKoto Hikizome-Kai:
Japanese New Year
Koto Recital
Feb 4100 Larkin St
San Francisco
Grace CathedralSacred Cinema:
Sylvia (Plath)
Feb 4,
1-4 pm
1100 California
San Francisco
Grace CathedralOrgan RecitalFeb 4,
4 pm
1100 California
San Francisco
San Francisco Botanical GardensChildren's Story Time
& Family Walks
Feb 4 & 18
10:30 and 11 am
respectively
Ninth Ave at Lincoln
San Francisco
SFPL Mission Bay Branch LibraryDocumentary: Nineteen Arrests,
No Convictions
Feb 7960 4th St
at Berry St
San Francisco
San Francisco Main LibraryIf They Came
For Me Today:
Japanese American Internment
Ongoing through
Mar 18
100 Larkin
San Francisco
UC BerkeleyBotero's Abu Ghraib:
paintings & drawings
Ongoing through
Mar 25
Doe Library,
Room 190,
UC Berkeley



FOOD for THOUGHT

My grandfather once told me that there were two kinds of people: those who do the work and those who take the credit.

He told me to try to be in the first group; there was much less competition.

---Indira Gandhi



February 2007 volume 2, no.2
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