The Update February 2008 - The Update Current - University Library

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University Library / The Update Current / The Update February 2008

SYMPOSIUM ON LIFELONG LEARNING Scheduled for February 19 - 28, 2008

The University Library is sponsoring a Lifelong Learning and Learning Organizations Symposium, Tuesday, February 19 through Thursday, February 28. Highlights will include:

GGU as a Learning Organization, Tuesday, February 19, from 10 am to 11:30 am.
Understanding and Working with the X Generation, with Rod Fong, Thursday, February 21, from 5 -6:30 pm
Teaching the Virtual Learner, with Judy Lee, Monday, February 25, 5-6:30 pm.
Lifelong Learning: Keeping Current in a Constantly Changing World, Wednesday, February 27, 5-6:30 pm
GGU MAC Users Group Meeting, Thursday, February 28, noon to 1 pm, room 163, University Library
Meditation in the Marketplace, Thursday, February 28, 5-6:30 pm,

Details on these and other additional events will be publicized as soon as they are available. What would you like to share and what would you like to learn? Please contact Janice Carter at jcarter@ggu.edu for more information and to share your ideas.

---J. Carter

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WORKSHOPS & EVENTS for FEBRUARY

Researching Industries for Academic and Professional Success, Saturday February 9,
11 a.m.
Using Faulkner Technology Database, Wednesday February 13, 5:30 p.m.
Strategies for Staying Current in Your Field, Saturday February 16, 11 a.m.

Workshops will be held in the University Library, 536 Mission Street, San Francisco.

Also scheduled for this month are the ever popular Leaping Librarians in the Lobby who will be in the 5th Floor Lobby each evening from 6-7 p.m. Monday February 18 through Thursday February 21.

The Lifelong Learning and Learning Organizations Symposium is scheduled for Tuesday, February 19 through Thursday, February 28. Information on the symposium can be found elsewhere in this newsletter.

For complete details on all of these activities and events, and for current updates, please visit our Workshops and Events page at Workshops and Events.

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REGIONAL SITE VISITS

Last month librarians Melissa Beuoy and Gene Springs visited each of the regional site campuses to talk about the library resources available to each and every GGU student via the University Library homepage. As part of a renewed effort to reach out to the sites, librarians will visit Monterey Bay, Roseville, San Jose, and Walnut Creek each term to provide student, staff, and faculty workshops, in addition to stopping by classes to teach about library resources that can be of use for specific research assignments. Melissa and Gene had a wonderful time at each site getting to know students and faculty, and are looking forward to return engagements in subsequent terms!

If you would like a librarian to stop by your class at a regional site in the summer term or to create a research guide for your cyber course, please contact Melissa Beuoy at mbeuoy@ggu.edu, or send an email to askalibrarian@ggu.edu. Remember, we're here to help you with any and every information and research need!

---G. Springs

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GREEN IDEA OF THE MONTH: Choose Paper over Plastic and Recyclable over Degradable

What "Paper or plastic?" really boils down to is, "Degradable … or something that's going to stick around for a while?" Which do you choose, and why?

7 out of 10 Safeway customers opt for plastic; 6 out of 10 Giant (East Coast) customers choose plastic over paper.

Paper bags decompose in three months or less, according to the API. If buried under mountains of trash where they are exposed to microorganisms, they decompose faster than if when exposed to sunlight.

In terms of time frames, a plastic bag fully decomposes from (as short as) one year to as long as 240 years.

Complete incineration of plastic bags - made of polyethylene (a derivative of petroleum) is possible, but the substances give off carbon dioxide, a major culprit in the greenhouse effect and global warming.

Until more research is done and standards are set, it may be wise to investigate products labeled "degradable" before buying. Degradable plastics may be seen as contaminants when it comes to recycling because when the degradable version is mixed with regular plastic, it can pollute the plastic resin, the substance that is recycled.

For now, "recycled" appears to be a better choice over "degradable." Certain plastic items, such as trash bags, may end up too dirty to recycle, but others such as milk jugs and soft-drink bottles can be washed and reground.

NOTE: Most of the content above was derived from *Paper or Plastic? by Deborah Boerner, published in American Forests, 1/1/1990. To read the entire article, go to http://www.encyclopedia.com/doc/1G1-8346997.html.

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FOOD for THOUGHT

"Better to have loved and lost, than to have never loved at all."---St. Augustine

"Life has taught us that love does not consist in gazing at each other but in looking outward together in the same direction." ---Saint-Exupery

What the world really needs is more love and less paper work. ---Pearl Bailey

"Spread love everywhere you go: first of all in your own house. Give love to your children, to your wife or husband, to a next door neighbor… Let no one ever come to you without leaving better and happier." ---Mother Theresa

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The Update is a regular feature of the University Library's website. If you wish to be added to our mailing list, please contact The Update Editor. Suggestions and questions regarding the newsletter may also be directed to this address.

Library Director: Janice Carter | 415-442-7248
Editor: Alice Dietrich | 415-442-7259
Site of the Month: Larry Burg | 415-442-7250
Books of Interest: L. Burg
Food for Thought: A. Dietrich
Free Cultural Events Calendar: A. Dietrich
Photos, graphics & layout: A. Dietrich
Other contributors to this issue: R. Bains, J. Carter, Gene Springs

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SITE OF THE MONTH

MarketingProfs

http://www.marketingprofs.com

Ad*Access

http://library.duke.edu/digitalcollections/adaccess/

MarketingProfs

MarketingProfs provides "strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide." The website claims over 306,000 members and 300 contributors. Paying members are provided information and practical marketing tools in the form of articles, online seminars, case studies, workshops, benchmark survey reports, buyer's guides templates and panel discussions. A free membership can still be useful, in that it offers a free weekly newsletter and access to over 2,000 articles.

Ad*Access

And from Duke University comes "an image database of over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955." It's keyword searchable or you can browse these 5 categories. Curious as to what American Airlines ads looked like many years ago? There are 198 images of real ads.

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BOOKS OF INTEREST

The Definitive Drucker / Elizabeth Haas Edersheim. New York: McGraw-Hill, c2007. HD31 .E356 2007

Evaluating human resources programs : a 6-phase approach for optimizing performance / Jack E. Edwards, John C. Scott, Nambury S. Raju. San Francisco: Pfeiffer, c2007. HF5549 .E415 2007

Start your own successful retail business : your step-by-step guide to success / Entrepreneur Press and Jan Kingaard. : Entrepreneur Press, c2007. HF5429 .K525 2007

Microtrends : the small forces behind tomorrow's big changes / Mark J. Penn ; with E. Kinney Zalesne. New York: Twelve, 2007. HB3505 .P44 2007

Chaotic markets : thriving in a world of unpredictability / A. Coskun Samli. Westport, Conn.: Praeger Publishers, 2007. HF5415 .S2715 2007

Acceptance and mindfulness at work : applying acceptance and commitment therapy and relational frame theory to organizational behavior management / Steven C. Hayes … , editors. New York: Haworth Press, c2006. HD58.7 .A266 2006

Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. Amsterdam ; Boston: Elsevier/Focal Press, c2006. HE8689.7.M37 P76 2006

Information technology and small businesses: antecedents and consequences of technology adoption / Andrea Ordanini. Cheltenham, UK: Edward Elgar, c2006 HD30.2 .O72 2006

International logistics and supply chain outsourcing : from local to global / Alan Rushton and Steve Walker. London: Kogan Page, c2007 HD38.5 .R867 2007

Phishing and countermeasures : understanding the increasing problem of electronic identity theft / edited by Markus Jakobsson, Steven Myers. Hoboken, N.J.: Wiley-Interscience, c2007 HV6773 .J345 2007

Comic books : how the industry works / Shirrel Rhoades ; afterword by Stan Lee. New York: Peter Lang, c2008. PN6710 .R47 2008

Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk. Philadelphia: University of Pennsylvania Press, c2008. TT507 .P76 2008

Strategic public personnel administration : building and managing human capital for the 21st century / edited by Ali Farazmand. Westport, Conn. : Praeger Publishers, 2007- . JF1351 .S856 2007 2 volumes

Historical perspectives in industrial and organizational psychology / editor, Laura L. Koppes ; associate editors, Paul W. Thayer … , Mahwah, N.J.: Erlbaum, 2007. HF5548.8 .H53 2007

Global brands : the evolution of multinationals in alcoholic beverages/ Teresa da Silva Lopes. Cambridge: Cambridge University Press, 2007. HD9350.5 .L66 2007

Project management accounting : budgeting, tracking, and reporting costs and profitability / Kevin R. Callahan, Gary S. Stetz, Lynne M. Brooks. Hoboken, NJ: J. Wiley, 2007. HD69.P75 C354 2007

Wal-smart : what it really takes to profit in a Wal-mart world / William H. Marquard with Bill Birchard. New York: McGraw-Hill, c2007. HF5429.215 .U6 M37 2007

Crisis counseling and therapy / Jackson P. Rainer, Frieda F. Brown. New York: Haworth Press, c2007. RC480.6 .R35 2007

The Video game explosion : a history from PONG to Playstation and beyond / edited by Mark J.P. Wolf. Westport, Conn.: Greenwood Press, 2008 GV1469.34.S52 V52 2008

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MUIR WOODS

National Park Service, US Department of the Interior

"This is the best tree-lovers monument that could possibly be found in all the forests of the world," declared conservationist John Muir when describing the majestic coast redwoods of Muir Woods.

Muir Woods was designated the 10th National Monument for the United States of America. Although it was the 10th National Monument, it was the first in three very important ways. It was the first time a private individual (William and Elizabeth Kent) donated land to the federal government to create a National Monument. It was the first time a National Monument was created in an urban setting, just 12 miles north of San Francisco. And it was the first time the Antiquities Act of 1906 was used to preserve a living species, the Coast Redwood tree.

Muir Woods Earth Day Celebration is Saturday, February 2, 2008 from 8:30 AM - 1:00 PM (Registration 8-8:30). Come volunteer at our annual Muir Woods Earth Day Celebration. Enjoy the majestic redwoods while helping restore and preserve this spectacular National Park. Projects include planting, weeding, mulching, beach cleanup, and trail maintenance throughout the Redwood Creek Watershed. All participants are invited to stay for lunch and the end of the event. Individuals and groups welcome. It's going to be a wonderful day! For more information and to sign up, contact: http://parksconservancy.org/ or 415-561-3077. ---(from the Muir Woods website)
---A.Dietrich

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BACK ISSUES of

PICTURES AT TOP University Librarians Melissa Beuoy and Rob Bain at the Reference Desk; computers in the Mission Street Room awaiting students; Librarian Gene Springs at the Reference Stacks.

FREE CULTURAL EVENTS AND THINGS TO DO

FEBRUARY 2008

HAPPY GROUNDHOG DAY!

GROUND HOG DAY
Saturday, February 2
Check the prediction for spring
by the official groundhog,
Punxsutawney Phil

MUIR WOODS EARTH DAY CELEBRATION
Saturday, February 2, 2008, 8:30 am - 1 pm
Give Muir Woods a great 100th birthday present
Restore and preserve this beloved National Monument during a special volunteer event
Volunteer for this special event
Other volunteer opportunities

MOVIES at SAN FRANCISCO MAIN LIBRARY
LOVE IS IN THE AIR
Thursdays, February 7, 14, 21 & 28, 12 - 2 pm
Films: Everyone Says I Love You, Lovers on the Bridge, In the Mood for Love, From Russia with Love
SF Main Library, Koret Auditorium
100 Larkin St. at Grove

OAKLAND CHINESE NEW YEAR CELEBRATION
YEAR OF THE RAT
Saturday, February 9, 10 am - 6 pm
Crafts, hands-on traditional Chinese activities
Chabot Space & Science Center
10000 Skyline Blvd., Oakland

JAPANESE CULTURE IN FILM SERIES
Wednesday, February 13, 6:00 - 7:40 pm
Greetings by Consulate General of Japan
Introduction to exhibit of Japanese painting at the Asian Art Museum
Hokusai Returns, 6 pm; Yokoso Japan, 6:40 pm
SFPL Main, Koret Auditorium, 100 Larkin @ Grove

FEB 14

DOROTHEA LANGE: A VISUAL LIFE
Tuesday, February 19, 6 - 7:30 pm
A penetrating look at the life and work of photographer Dorothea Lange
SF Main Library, Koret Auditorium
100 Larkin St. at Grove

SAN FRANCISCO CHINESE NEW YEAR PARADE
Saturday, February 23, 5:30 pm
Parade begins at Second and Market Streets,
Geary to Union Square. For complete Parade Route, please check website

TILDEN REGIONAL PARK
JEWEL OF THE EAST BAY REGIONAL PARK SYSTEM
Recreational activities: picnicking, swimming, fishing, group & equestrian camping, golfing, hiking, biking, & more
For more information on these activities and directions to the park, check their website.
Off Grizzly Peak Boulevard, Berkeley

CALIFORNIA ACADEMY OF SCIENCE'S GEM AND MINERAL EXHIBIT @ SFO
Gems, minerals, and meteorites from the Academy'S geology collection
Ongoing everyday through February 29,
open round the clock 24 hours
San Francisco International Airport

BLOOD CENTERS OF THE PACIFIC
38,000 units of blood needed every day
You can help blood centers fill every request for blood by making sure it is available before it's needed. For more information and to make an appointment, go to the BCP website at: http://www.bloodcenters.org/donating/centers.htm

SCHEDULE of FREE DAYS at MUSEUMS in the BAY AREA

WORD FORMAT | PDF FORMAT

FEBRUARY 2008 volume 3, no. 2