GENE SPRINGS, WEB SERVICES LIBRARIAN LEAVES for RUTGERS UNIVERSITY
I have very much enjoyed my time at the University Library and at GGU! I joined the staff of the University Library as the Web Services Librarian in the summer of 2007, and have learned so much from my amazingly engaged colleagues, the dedicated faculty and staff of GGU, and, of course, from the wonderful, bright students whom I had the pleasure of helping with a wide range of questions for the past two years. I learned so much from liaising with the Accounting, Finance, and Operations Management departments that I will most likely be pursuing an MBA in the near future!Leaving GGU and San Francisco is bittersweet. I have much to look forward to in moving back to my home state of New Jersey, as I begin my tenure as the Business Information Services Librarian at Rutgers University in New Brunswick. Moving back to the east coast will enable me to be much closer to my family and friends, and it is with much gained confidence here at GGU that I leap at this next opportunity. Best of luck to everyone in the future!
--Gene Springs
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WOLFRAM|ALPHA
Be sure to check out WolframAlpha, a new "fact/answer" service from the eggheads at WolframResearch.At first look, it may seem like yet another search engine that's got Google in its crosshairs. Alpha isn't intended as a competitor or replacement for Google, however, but rather a complement.Alpha will be useful for searching organized data sets; perhaps the best way to think of Alpha is as an Almanac (and Google as the ultimate encyclopedia). Alpha aims to cover a broad range of knowledge, but given its corporate parent, will obviously shine with topics that deal with science and engineering.Head on over to the WolframAlpha site and take a few moments to play with it. There are some suggested searches right on the home page to give you a taste of the sort of information & results you can expect to find there.For example, enter stock ticker symbols (i.e., AAPL IBM MSFT) to see charts detailing each company's financials, returns, price history and relative performance comparisons.
--C. DeLay
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YOUTUBE EDU
Numa Numa video? Check.
Star Wars Kid? Check.
Mean Kitty video? Check.But wait…
Harvard Business School? Wow!
UCLA? Cool!
MIT? You Bet!YouTube recently introduced their YouTube EDU service, which is an education portal that compiles videos from several influential universities and colleges.It's not all droning lectures, however. For example, check out the Science of the Watchmen from the University of Minnesota as well as lectures on any number of other more academic topics.Now go watch some educational videos before the Sneezing Baby Panda gets you!
--C. DeLay
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BOOKS OF INTEREST
by Larry Burg
The kids are alright : how the gamer generation is changing the workplace / John Beck, Mitchell Wade. Boston, Mass. : Harvard Business School ; [London : McGraw-Hill, distributor], 2006.
GV1469.3 .B44 2006
Facebook marketing : leverage social media to grow your business / Steven Holzner. Indianapolis, Ind. : Que, c2009.
HF5415.1265 .H656 2009
Expert fraud investigation : a step-by-step guide / Tracy L. Coenen. Hoboken, N.J. : John Wiley & Sons, c2009.
HV6691 .C54 2009
The effective CIO : how to achieve outstanding success through strategic alignment, financial management, and IT governance / Eric J. Brown, William A. Yarberry, Jr., Boca Raton : CRC Press, c2009.
HD30.2 .B79 2009
Enterprise architecture A to Z : frameworks, business process modeling, SOA, and infrastructure technology / Daniel Minoli. Boca Raton : CRC Press, c2008.
T58.64 .M56 2008
The handbook of credit portfolio management / Greg N. Gregoriou, Christian Hoppe, editors. New York : McGraw-Hill, c2009.
HG3751 .H36 2009
Beyond 3G : bringing networks, terminals and the Web together : LTE, WiMAX, IMS, 4G devices and the mobile Web 2.0 / Martin Sauter. Chichester, West Sussex, U.K. : John Wiley, 2009.
TK5103.4885 .S38 2009
How to price : a guide to pricing techniques and yield management / Oz Shy. Cambridge ; New York : Cambridge University Press, 2008.
HF5416.5 .S549 2008
Search engine marketing / Andreas Ramos, Stephanie Cota. New York : McGraw-Hill, c2009. HF5415.1265 .R357 2009
Searching 2.0 / Michael P. Sauers. New York : Neal-Schuman Publishers, Inc., c2009.
Z711.47 .S28 2009
The collaborative public manager : new ideas for the twenty-first century / Rosemary O'Leary and Lisa Blomgren Bingham, editors. Washington, D.C. : Georgetown University Press, c2009.
JF1351 .C577 2009
YouTube for business : online video marketing for any business / Michael Miller. Indianapolis, Ind. : Que, c2009.
HF5415.1265 .M556 2009
US pension reform : lessons from other countries / Martin Neil Baily, Jacob Funk Kirkegaard. Washington, DC : Peterson Institute for International Economics, 2009.
HD7125 .B275 2009
The green and virtual data center / Greg Schulz. Boca Raton, FL : Auerbach Publications, 2009.
HC79.I55 S38 2009
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FOOD for THOUGHT
compiled by Alice Dietrich
LIES
The most common lie is that which one lies to himself; lying to others is relatively an exception. -Friedrich Nietzsche
Truth may be stretched, but cannot be broken, and always gets above falsehood, as does oil above water. -Miguel de Cervantes
Truth exists, only falsehood has to be invented. -Georges Braque
Truth is not only violated by falsehood; it may be outraged by silence. -Henri Frederic Amiel
It is better to be defeated on principle than to win on lies. -Arthur Calwell
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The Update is the University Library's monthly e-newsletter. To subscribe, send your e-mail address to editor@ggu.edu with SUBSCRIBE on the subject line. Please send comments and questions to this same address.Editor: Alice Dietrich | 415-442-7259
Features:
Books of Interest: Larry Burg | 415-442-7250
Born This Month: Alice Dietrich | 415-442-7259
Food for Thought: Alice Dietrich | 415-442-7259
Free Cultural Events Calendar: Alice Dietrich
Site of the Month: Larry Burg | 415-442-7250
Layout/Graphics: Alice Dietrich | 415-442-7259
Additional contributors to this issue: J. Carter, C. DeLay, A. Hofer, G. Springs
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SITE OF THE MONTH
by Larry Burg
No library card is required to access the wonderful San Francisco Historical Photograph Collection at:
http://sfpl.org/librarylocations/sfhistory/sfphoto.htm
Searches by keyword, such as for street intersections (e.g. laguna AND market) might yield some interesting views of what the City looked like in years past.Some of the photos date from the mid-1800's. You can also search by neighborhoods, so if photos of Haight-Ashbury intrigue you, then take a peek at cows grazing there in 1892 or the storefronts in 1967.
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CITE RIGHT!
The University Library has recently acquired the APA Style Guide to Electronic References. This brief guide provides information on how to properly cite online resources with the American Psychological Association style.This publication is available in print at the library, or online as a downloadable PDF.To download, locate the publication in the library catalog (call number: PN171.F56 A63 2007) and click the "Print or View: APA Electronic Style Manual" link. You will need to enter your last name and GGU ID number in order to download the document.If you have any questions regarding the guide, or APA citation style, be sure to ask a librarian!
--C. DeLay
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"BEACH READS" at the UNIVERSITY LIBRARY
Need some good reads to help you de-stress from summer classes? Save your money and check out the books in the University Library with your GGU ID card. It's not all historic stock prices and market research reports around here! A few librarian picks:
Barrel Fever by David Sedaris (call # PS3569 .E314 B3 1994) - A collection of stories by one of America's funniest commentators on the absurdity of daily life.
Dune by Frank Herbert (call # PS3558 .E63 D8 1999) - A science fiction classic set on a distant desert planet makes for perfect summer reading in a California drought year.
Pride and Prejudice by Jane Austen (call # PR4034 .P7 1996b) - Romantic comedy, nineteenth-century-style.If you read a great book from our collection, let us know what you think! Email ahofer@ggu.edu to have your review in the next The Update.
--A.Hofer
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RESEARCH FOR THE REAL WORLD SYMPOSIUM
by Janice Carter, Director, University LibraryWhat do you want to share or learn at the Research for the Real World Symposium this fall?Though summer is not yet officially here, we are already beginning to plan this fall's Research for the Real World Symposium. The symposia last year and the year before included stimulating presentations by faculty, alumni, and students, and this year's promises to be even more exciting.Although we already have some intriguing events scheduled, we want to ensure we include what you find interesting and what you would like to share. Please send your ideas to Janice Carter jcarter@ggu.edu If you would like to present your research or participate as a panel member on a topic of interest to you, please include a brief description of what you would like to cover and contact information, so we can discuss possibilities.
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WORKSHOPS & EVENTS JUNE 2009
Avoid the Information Deluge! Start with Overviews
Ever begin your research in Google or a database of journal articles and been deluged by a tsunami of results -only some of which are relevant?Join us for this workshop to learn how you can find overviews of your topic, which will enable you to:
- focus your research
- identify key concepts and terminology
- develop effective research strategies targeted to your information needs.
When: Saturday, June 6, 11 am - 12 noon
Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk
Researching Companies and Industries for Academic and Career Success
So you want to do research on industries and companies for course assignments or career aspirations. Type a prominent company name into Google and what do you get?
Thousands of hits! You can spend hours wading through all the information and disinformation, or you can spend an hour with us and learn how to cut to the chase.Our research professionals will help you learn how to search so you can
- identify the resources that will help you find the overviews of industry trends and external factors affecting that industry
- develop an understanding of the major companies in that industry, how they have evolved and where they are going
- access and compare relevant financial data and ratios for publicly-traded companies in the industry
- evaluate, analyze and synthesize that data so you can create your academic and career success
When: Saturday, June 13, 11 am to noon
Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk
Finding and Analyzing Company Financial Data
Once you have an overview of industries and public companies, how can you "zero in" on
- Company financial data,
- Company and industry financial ratios
- Investment reports
and other sources for indepth analyses?Join us for this workshop to explore sources that can help you find the data you need.
When: Saturday, June 20, 11 am to noon
Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk
Creating a Marketing Plan for Your Course Assignment or Your New Business
Learn how to find indispensable information for your projects including:
- Industry overviews, trends and forecasts
- Market characteristics
- Target markets for your product or service
- Key competitors
- Key success factors
And more!
When: Saturday, June 27, 11 am to noon
Where: 536 Mission Street, San Francisco, University Library; meet at the Reference DeskIf you are interested in one of these workshops but are unable to attend, please contact the library's reference desk by calling 415-442-7244 or toll free 1-877-448-8542 or by e-mailing askalibrarian@ggu.edu to arrange for a personalized workshop, in person or by phone and Web, tailored to your needs. Please also send us your ideas for other workshops and library services. We want to hear from you!
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