 DATABASE SPOTLIGHT: MORNINGSTAR
Morningstar is the Fort Knox of investment information. Whether you need stock prices for a company, mutual fund financials, or industry returns, Morningstar is your best bet. Unlike most financial databases, Morningstar offers a slick, easy-to-use interface that allows you to quickly get to the vital information that you need for your research. You can search for your company by name/stock ticker, or you can browse industries and drill down to the organization that interests you. If portfolio analysis is what you're looking for, look no further! Morningstar offers its state-of-the-art utility called "Portfolio X-Ray" that will analyze your customized portfolio of companies, giving you their asset allocations, stock sectors, stock types, and more. Just go to the University Library 's database page to give it a try. You'll feel like a million bucks!
---R. Bain
 WORKSHOPS & EVENTS for
MARCH 2008
MARKET RESEARCH WORKSHOP
Learn how to find indispensable information for your project including:
- industry and market reports
- demographic information
- company branding analysis
and much more!
Saturdays, March 8 & 29 at 11:30 a.m.
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 REFWORKS WORKSHOPS
Learn the basics of RefWorks and keep track of your references and citations. Also create a bibliography or create citations within your paper.
Monday, March 10, 5:30 p.m. and Saturday, March 15 at 11:30 a.m.
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 SEARCH ENGINE OPTIMIZATION (SEO)
Introduces you to the basics of search engine optimization by explaining terminology, techniques, and strategies that help boost a web site's ranking on search engine results pages. Topics include:
- SEO vs. SEM (Search Engine Marketing)
- Black hat vs. white hat strategies
- On-the-page and off-the-page optimization
Wednesdays, March 19 and March 26 at 5:30 p.m.
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All the above workshops will be held in the University Library, 536 Mission Street, San Francisco. Meet at the Reference Desk.If you are unable to attend this workshop or would like to request it for a regional site, please contact the library's Reference Desk at 415-442-7244 or e-mail askalibrarian@ggu.edu.
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SPECIAL EVENT OF THE MONTH: BACH'S LUNCH
Join us in celebrating Johann Sebastian Bach's 323rd birthday! Stop by University Library and bring music to your mouth as we will have delightful spring fruits, vegetables, cheeses and other delicious treats. More details on J.S. Bach himself elsewhere in this newsletter.
Thursday, March 20, from 1:00 p.m. to 2:30 p.m.
536 Mission Street, San Francisco, Rooms 6209-6211.For complete details on all of these activities and events, and for current updates, visit our Workshops and Events page at Workshops and Events.
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GGU AS A LEARNING ORGANIZATION
Janice Carter, Director, University LibraryThanks to all who participated and made the Lifelong Learning and Learning Organizations Symposium such a success. If you would like materials from the Symposium, please contact Janice Carter at jcarter@ggu.edu. The Symposium, of course, is just the beginning. How can University Library staff help you and your department or program in our common goal of becoming a learning organization and keeping current in our constantly changing world? We have identified some ideas, and we look forward to exploring with you others.In March, Rob Bain will create a tailored version of his Keeping Current Workshop for Psychology faculty.Rod Fong and Judy Lee have agreed to do special encore presentations of their successful sessions on Understanding and Working with Generation X and Teaching the Virtual Learner, respectively, for the University Library staff, on March 19. Others in the GGU Community are invited to attend, as well. The session will be at 2 pm in Room 163. Please join us.
Exploring Ways University Library Can Help
 GREEN IDEA OF THE MONTH:
Project Green Connect
Green Connect is growing a community of residents, businesses, non-profit organizations, and city agencies dedicated to improving the environment for all San Franciscans. Through existing volunteer activities and pilot programs, participants improve and plant neighborhood parks, street gardens, street trees, and other public spaces, maintain and care for the city's green resources, and strengthen the community ties that enhance the everyday experience of city living. (From the mission statement of Green Connect)Green Connect is part of San Francisco Connect and sponsored by the Office of the Mayor of the City of San Francisco.To learn more about Green Connect and how you may participate in its programs, go to the San Francisco Connect website.
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The Update is a regular feature of the University Library's website. If you wish to be added to our mailing list, please contact The Update Editor. Suggestions and questions regarding the newsletter may also be directed to this address.Library Director: Janice Carter | 415-442-7248
Editor: Alice Dietrich | 415-442-7259
Site of the Month: Larry Burg | 415-442-7250
Books of Interest: Larry Burg | 415-442-7250
Food for Thought: Alice Dietrich | 415-442-7259
Free Cultural Events Calendar: Alice Dietrich | 415-442-7259
Photos, graphics & layout: Alice Dietrich | 415-442-7259
Other contributors to this issue: R. Bain, J. Carter, G. Poitras
BACK ISSUES of 
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www.GreenBiz.com
Subtitled, "Business.The Environment.The Bottom Line," Greenbiz.com covers all the hot topics and news on business and environmental responsibility.You can listen to interviews on Greenbiz Radio, subscribe to a free e-newsletter, search for "green" jobs, view reports and a huge choice of checklists, assessment tools and guides to help improve your company's environmental and financial performance. A directory of 587 organizations, arranged by sector, issue or topic can be invaluable. They also offer a free download of their "State of Green Business 2008" report.
 DAYLIGHT SAVINGS TIME
Daylight Savings time begins March 9 this year. Remember to turn your clocks ahead one hour.In the United States Daylight Saving Time begins at 2:00 a.m. local time on the second Sunday in March.Daylight Saving Time returns to Standard Time at 2:00 a.m. on the first Sunday in November when clocks are turned back one hour, on November 2 this year.
 BOOKS OF INTEREST
Essential statistics for public managers and policy analysts / Evan M. Berman. Washington, D.C. : CQ Press, c2007. HA29 .B425 2007
International direct marketing : principles, best practices, marketing facts / edited by M. Krafft … . Berlin ; London : Springer, 2007. HF5415.126 .I58 2007
Managing addictions : cognitive, emotive, and behavioral techniques / F. Michler Bishop. Northvale, N.J. : Jason Aronson, c2001. RC564 .B576 2001
Career management & work-life integration : using self-assessment to navigate contemporary careers / Brad Harrington, Douglas T. Hall. Los Angeles : SAGE Publications, c2007 HF5381.5 .H364 2007
Meetings, expositions, events, and conventions : an introduction to the industry / George G. Fenich. Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 TX911.2 .F455 2008
Marketing and football : an international perspective / edited by Michel Desbordes. Amsterdam ; Boston : Butterworth-Heinemann, 2007 GV943.9.S64 M37 2007
Institutional banking for emerging markets : principles and practice / W. Huang. Chichester, England ; Hoboken, NJ : Wiley, c2007
HG3550 .H83 2007
What were they thinking? : unconventional wisdom about management / Jeffrey Pfeffer. Boston, Mass. : Harvard Business School Press, c2007. HD31 .P3985 2007
Brand new China : advertising, media, and commercial culture / Jing Wang. Cambridge, Mass. : Harvard University Press, 2008. HF5813.C5 W37 2008
Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game/ Indrajit Sinha, Thomas Foscht. Baskingstoke ; New York : Palgrave MacMillan, 2007. HF5415 .S516 2007
The future of management / Gary Hamel ; with Bill Breen. Boston, Mass. : Harvard Business School Press, c2007 HD31 .H25 2007
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NEED A BOOK OR AN ARTICLE WE DO NOT HAVE?
 No library has everything and no matter how hard we try there will be times when we lack a specific item you are looking for.No problem. Simply have us get it for you from another library.How do you do this? Instructions and further information are on the University Library website on our Interlibrary Loan page.
---Gilles Poitras
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JOHANN SEBASTIAN BACH
(March 21, 1685 - July 28, 1750)
The University Library invites you to join us in celebration of the genius of Johann Sebastian Bach. This year's Bach's Lunch will be held on Friday, March 20, from 1-2:30 pm, Rooms 6209-6211, GGU at 536 Mission Street, San Francisco. We will have a delicious spring spread in honor of this most delightful artist.Johann Sebastian Bach (1685-1750) was a German composer and organist whose sacred and secular works for choir, orchestra, organ and solo instruments drew together almost all of the strands of the Baroque style and brought it to its ultimate maturity. Although he introduced no new musical forms, he enriched the prevailing German style with a robust and dazzling contrapuntal technique, a seemingly effortless control of harmonic and motivic organization from the smallest to the largest scales, and the adaptation of rhythms and textures from abroad, particularly Italy and France.Bach is widely acknowledged as one of the greatest composers in the Western tonal tradition. Revered for their intellectual depth, technical command, and artistic beauty, his works include the Brandenburg Concertos, the keyboard suites and partitas, the Mass in B Minor, the St. Matthew Passion, The Musical Offering, The Art of Fugue and more than 300 sacred cantatas, of which only about 195 survive.Several of Bach's shorter works or portions of larger ones have received significant attention in popular culture. Among the most pervasive are Jesu, Joy of Man's Desiring (from cantata BWV 147), Toccata and Fugue in d minor BWV 565 and the famous Air from BWV 1068, usually known as Air on a G String. ---(sources include Grove Music Dictionary Online, wikipedia and last.fm).For samples of Bach's inimitable music, see FREE CULTURAL EVENTS and THINGS TO DO.
---ADietrich
It is hard to imagine a more stupid or more dangerous way of making decisions than by putting those decisions in the hands of people who pay no price for being wrong.
---Thomas Sowell
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Academic Programs
MARCH: NATIONAL WOMEN'S HISTORY MONTH
CITY OF OAKLAND
MOVIES at SAN FRANCISCO MAIN LIBRARY
The GREAT DEPRESSION
HAPPY SAINT PATRICK'S DAY!
May your day be touched by a bit of Irish luck,
HAPPY BIRTHDAY, JOHANN SEBASTIAN BACH!
MANDARIN AS A SECOND LANGUAGE
First Wednesday: March 5, 2008:
