WE WANT TO HEAR FROM YOU!
Help us help you! Please take the GGU University Library Survey*. In appreciation for your time (about 12 minutes on average) we are offering you the chance to win one of the following prizes.
- 10 winners will receive $5 gift certificates for iTunes downloads
- 5 winners will receive $10 Amazon Gift Certificates, and
- 1 grand-prize winner will receive a $50 Amazon Gift Certificate
Plus we will all be winners, as your feedback will help us serve you better. Some of the improvements we have made as a result of feedback include:
- Adding scanner stations in the library
- Allowing beverages in securely-covered containers in the library
- Setting up silent study areas
- Increasing book check out limit from 7 to 10 items
- Providing for double-sided printing
Your answers and comments will help determine the future services we provide to you and will be kept completely confidential. They cannot be linked to your name.
*GGU UNIVERSITY LIBRARY SURVEY or http://tinyurl.com/ggulibsurvey
The survey will be open through November 30th.If you have questions about the survey, please contact Janice Carter jcarter@ggu.edu
--J. Carter
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BOOKS OF INTEREST
by Larry Burg
Branding the man : why men are the next frontier in fashion retail / by Bertrand Pellegrin. New York, NY : Allworth Press, c2009. HC79.C6 P45 2009
Mental health issues of older women : a comprehensive review for health care professionals / Victor J. Malatesta, editor. : Haworth Press, c2007. RC451.4.A5 M457 2007
Psychological evaluation in psychotherapy : ten case histories / Leonard Blank. New Brunswick : AldineTransaction, . RC465 .B59 2009
Social responsibility in the global apparel industry / Marsha A. Dickson, Suzanne Loker, Molly Eckman. New York : Fairchild Books, c2009. HD60 .D485 2009
Strategic planning for public relations / Ronald D. Smith. New York : Routledge, 2009. HM1221 .S77 2009
Inside the nonprofit boardroom : what you need to know for satisfaction and success / by Charles William Golding with Craig W. Stewart ; Seattle, WA : Documentary Media c2009. HD2745 .G65 2009
Handbook on E-marketing for tourism destinations. Madrid : World Tourism Organization ; Brussels : European Travel Commission, c2008. G155.A1 H36 2008
2009 business reference guide : the essential guide to pricing businesses and franchises / written and compiled by Tom West : Business Brokerage Press, c2008. Ref HD1393.25 .B87 2009
The business guide to sustainability : practical strategies and tools for organizations / Darcy Hitchcock and Marsha Willard. London : Earthscan, 2009. HD30.255 .H58 2009
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. Hoboken, N.J. : Wiley, c2009. HF5415.1265 Q83 2009
Under the influence : tracing the hip-hop generation's impact on brands, sports, & pop culture / Erin O. Patton. Ithaca, NY : Paramount Market Publishing, c2009. HF5415.33.U6 P38 2009
Too busy to shop : marketing to "multi-minding" women / Kelley Murray Skoloda ; foreword by Geraldine Laybourne. Westport, Conn. : Praeger Publishers, 2009. HC79.C6 S57 2009
Developing successful sport marketing plans / David K. Stotlar. Morgantown, WV : Fitness Information Technology, c2009. GV716 .S737 2009
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. Upper Saddle River, NJ : Prentice Hall, c2010. HC79.H53 M64 2010
Handbook of international human resource management : integrating people, process, and context / edited by Paul R. Sparrow. Chichester, U.K. : Wiley, 2009. HF5549.5.E45 H357 2009
The fear factor : what happens when fear grips Wall Street / Colin Read. Basingstoke ; New York : Palgrave Macmillan, 2009. HG173 .R35 2009
The 85% niche : the power of women of all colors--Latina, Black, Asian / Miriam Muléy. Ithaca, NY : Paramount Market Publishing, c2009. HF5415.332.W66 M85 2009
Fundamentals of nanotechnology / Gabor L. Hornyak … . Boca Raton : CRC Press, c2009. T174.7 .F86x 2009
Fundamentals of oil & gas accounting / Charlotte J. Wright and Rebecca A. Gallun. Tulsa, Okla. : PennWell, c2008. HF5686.P3 G3 2008
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The Update is the University Library's monthly e-newsletter. To subscribe, send your e-mail address to editor@ggu.edu with SUBSCRIBE on the subject line. Please send comments and questions to this same address.EDITOR: Alice Dietrich | 415-442-7259
FEATURES: -- Books of Interest: Larry Burg | 415-442-7250 -- Born This Month: A. Dietrich
-- Food for Thought: A. Dietrich
-- Free Cultural Events Calendar: A. Dietrich
-- Site of the Month: L. Burg
-- Workshops & Events: A. Lipson | 415-442-7245 -- Layout/Graphics: A. Dietrich
Additional contributors to this issue: J. Carter and C. DeLay.
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SITE OF THE MONTH
by Larry Burg
http://www.businessinsider.com
The Business Insider is an interesting site composed of business news items (including a new green section), blogs, advice articles, and an IT-related sub-site called Silicon Alley Insider.Throughout, provocative article titles and irreverent commentary provide entertaining, informative and critical viewpoints. Read contrarian views on the economy, money and investing and visit the War Room -- at The Business Insider.
IBISWORLD
When conducting research on an industry, the University Library has some incredibly powerful tools to help you. The service we're highlighting this month is IBISWorld."IBISWorld is a market research organization specializing in long range forecasting of industries and the business environment at large, with an emphasis on providing information for strategic planning and research purposes." (from Wikipedia, http://en.wikipedia.org/wiki/IBISWorld).The University Library provides the GGU community with access to two IBISWorld databases: one that's focused on US industry and another that's focused on China industry.Both services provide a search feature to help you locate reports as well as a list of all available reports, broken out by broad industry categories (e.g., "manufacturing"), on the IBISWorld site.IBISWorld industry reports are available as downloadable PDF and MS Word documents, or you can signup to receive email alerts whenever an existing report is updated .A recent addition to the service is analysis on the impact of the current recession on US industries. When available, this analysis is included in the "Recession Update" section within an industry report.If you have any questions about how IBISWorld can help you in your research, or if you need help using the service, please contact a librarian!
-C. DeLay
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LIBRARY EVENTS - NOVEMBER 2009
Get Published! How to Develop Your Academic Research into a Published Book
with Kit Yarrow, Hank Pruden and Kerry Curtis as Moderator.
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When: Tuesday, November 3rd, 5:30-6:30 pm
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Where: 536 Mission Street, San Francisco, Room 5310
This is a Research for the Real World Symposium Event.
Lego Play with Your Research Strategies
with Walt Stevenson.
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When: Thursday, November 5th, 5:00-6:30 pm
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Where: 536 Mission Street, San Francisco, Room 5310
This is a Research for the Real World Symposium Event
Creating a Business Plan
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When: Saturday, November 7th, 11 am to noon
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Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk.
Developing a Marketing Plan
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When: Tuesday, November 10th , 5:30-6:30 pm and Saturday, November 14th, 11 am to noon
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Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk.
 Pocket Parks and Other Magical Places
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When: Wednesday, November 11th, Noon to 1 pm
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Where: 536 Mission Street, San Francisco; meet in the Lobby
Researching International Business Topics
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When: Thursday, November 12th , 5:30 to 6:30 pm and Saturday, November 21st, 11 am to noon
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Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk
This is an International Education Week Event. See the IEW page for details.
CONTACT askalibrarian@ggu.edu to schedule your own workshop or research consultation. Check The Update available on the University Library homepage to keep up-to-date with University Library events, resources and services.
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FOOD for THOUGHT
compiled by Alice Dietrich
COURAGE
Courage is rightly esteemed the first of human qualities … because it is the quality which guarantees all others.
--Winston ChurchillCourage is resistance to fear, mastery of fear, not absence of fear.
--Mark TwainCourage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.
--Winston ChurchillHe who loses wealth loses much; he who loses a friend loses more; but he that loses his courage loses all.
--Miguel de CervantesSuccess is not final, failure is not fatal: it is the courage to continue that counts.
--Winston ChurchillHave the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity.
--W. Clement Stone
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