AIRA LIPSON, University Library's New PUBLIC SERVICES and OUTREACH LIBRARIAN
I am a California native with 10 years library experience. Somehow I always knew I would become a librarian.I received my Bachelors in Art History and Photography from San Francisco State University. After a short break contemplating how to make a living as an artist I enrolled in San Jose State's School of Library and Information Science where I received my Masters in December of 2007. While in library school I focused my studies on Reference Services and Instruction.When I'm not talking to people about how great the library is I like to travel, read, make art, hike, and spend time with my family and friends.I look forward to meeting all of you and helping you with your research questions.
--A.Lipson
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KNOW YOUR DATABASES
The University Library provides access to several research databases but given how many there are it's often difficult to know which database to use for a specific information need. This article is the fourth in a series that focuses on a single database and identifies the type of content it provides.This month: LexisNexis Academic
LexisNexis Academic provides full-text access to U.S. and foreign daily newspapers, trade journals, newsletters, news wires, radio/TV news transcripts, company financial reports, polls and surveys, state and country profiles, and state/federal laws and court decisionsLexisNexis Academic provides access to a variety of news sources, including:
- Full-text of more than 350 newspapers from the U.S. and around the world
- More than 300 magazines and journals and over 600 newsletters
- Broadcast transcripts from the major television and radio networks, including ABC, CBS, CNN, FOX, NBC and NPR, as well as political transcripts covering Congressional committee hearings, press briefings from the State, Justice, and Defense departments, and presidential news conferences
- Wire services, updated several times a day, including respected names such as the Associated Press, Business Wire and PR Newswire
- Non-English language news sources available in Spanish, French, German, Italian and Dutch, including both newspapers and magazines
LexisNexis Academic also provides a full range of sources for business information, including business and financial news, U.S. and international company financial information from government or private sources, market research, industry reports, and actual SEC filings.Financial information sources include:
- Standard & Poor's Corporate Descriptions
- Hoover's Company Reports
- Disclosure Reports
SEC filings and reports include:
- SEC 10-Q Reports
- SEC 10-K Reports
- SEC 8-K Reports
- SEC 20-F Reports
- SEC Annual Reports to Shareholders
- Proxy Statements
- Prospectuses
- Registration
- Williams Act Filings
The Company Dossier feature provides profiles of nearly 35 million companies worldwide and information on 1,000 industries. With the LexisNexis Company Dossier, it's possible to:
- Compare up to 5 companies listed in a U.S. stock exchange
- Get a picture of a company's structure, financial health, brands and competitors
- Track companies' latest news and PR developments
To access and search the Lexis-Nexis Academic database at Golden Gate University, click the "Lexis-Nexis Academic" link on the University Library databases page.By default LexisNexis will display the "Easy Search" form on the General search tab when you first visit the database. Unfortunately, the "Easy Search" feature is anything but easy and using this form to search for information frequently leads to frustration. To locate information in LexisNexis, it's generally better to start by clicking one of the content-specific search tabs at the top of the screen (i.e., News, Legal, Business, and People). For most of us here at GGU who are not law students, the Business tab will be the most useful.On any of the search-specific tabs you can select an information-retrieval task from the left-hand side of the screen, such as "Company Profiles" or "SEC Filings" from the Business tab. There is also a list of common "How do I…?" links on each search tab that explain how to find commonly requested information (i.e., "Find elected officials" on the People tab or "Find the parent for a company?" on the Business tab).If you have any questions about LexisNexis Academic or need help locating information with it, please stop by the reference desk for a demonstration. You can get online help by clicking the Help link at the upper right corner of any LexisNexis web page. A Quick Reference guide is also available via the LexisNexis web site.LexisNexis also provides video tutorials on how to use various features of the database.
--C.DeLay
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The preceding logo is reproduced with the permission of the publisher, LexisNexis Academic & Library Solutions.
LEARN HOW TO HAVE FUN AT WORK while improving the quality of your service at the same time!
Catch the spirit! Unleash your Potential! Join us for screenings of the Fish! video, Tuesday, Sept. 9th, 12:30- 1:30 pm in Room 5200, 536 Mission Street, San Francisco.Please join University Library for free screenings of Fish! We will show it repeatedly, so come when you can! There will be free soda, popcorn and, of course, Pepperidge Farm Goldfish.
Why Fish!?Fish! examines the famous Pike Place Fish Market in Seattle and its amazingly positive and playful work environmentIf you're unable attend, and would like to reserve Fish! for your class or staff meeting, please contact Gilles Poitras at gpoitras@ggu.edu.Questions? Call the library at (415) 442- 7244 or e-mail askalibrarian@ggu.edu.This session is offered to the University Community by the University Library in support of quality service at GGU.
--J. Carter
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LIBRARY WORKSHOPS and EVENTS
SEPTEMBER 2008
Get the Term Off to a Great Start
Getting off to a great start works for Olympic track and field champions, and can work for you!Find out about library resources and services that can help you research most effectively and save you time and money!
A few minutes invested now will get you off to a great start and spare you hours of stress throughout the term. Learn how to
- identify your research needs
- develop search strategies
- search full text of over 34,000 e-books,
- choose the databases most relevant for your research
- tailor your searches to pull what you want from those database
- establish methods to help you analyze and synthesize the resources you find, to create your own well thought-out, well documented, creative research
- cite resources appropriately
- When: Saturday, September 6, 11 am - noon
- Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk; and
- When: Wednesday, September 24, 5 pm - 6 pm
- Where: Accessible from your desktop - anywhere! Webcast with support from Liane Moneta and CyberCampus. Be sure to RSVP to askalibrarian@ggu.edu for login information!
Set Yourself Up for Success
Bring your syllabi for the term and work with trained research consultants to "map out strategies" that will help
you
- use the amazing Assignment Calculator to set target goals throughout the term
- organize your time throughout the term to avoid late term CRUNCH STRESS
- develop research strategies to use the best resources, most efficiently to locate the information need
- evaluate, document, analyze and synthesize as you go, to maximize your effectiveness
- When: Saturday, September 13, 11 am - noon
- Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk.
- Also available by appointment in person, by phone, or by e mail, contact askalibrarian@ggu.edu to schedule your research consultation!
Diving for Gold in Lexis Nexis Academic Universe
Finding the treasures hidden deep in the nooks and crannies of Lexis-Nexis sometimes seems challenging - unless you have a deep-sea diving guide!Our indepth researchers will show you:
- How to skim the surface successfully, and also
- How to dive deep to find the buried treasures
Including:
- News from throughout the world and from small towns in America -from the global to the local!
- Nitty-gritty trade information from specialized trade publications not covered elsewhere
- Indepth company information from Hoovers, Zachs, and other sources
- News and congressional transcripts - what did they REALLY say?
- When: Thursday, September 18, 2008
- Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk
Build a Solid Foundation and Create Credibility - Citing Sources Appropriately Throughout the Research Process
Uncertain when to cite sources or how to cite sources? Wishing for tools that will help you organize your resources efficiently and create your citations easily? Join us for this workshop, which will cover:
- when and why we need to cite sources
- how to cite sources
- how to export information on articles and books from databases into RefWorks
- how to use Refworks to organize your sources
- how to use Write-N-Cite to cite sources and create bibliographies
Special Hint for Teams: Bring your team members and learn how to share your citations using RefWorks.
- When: Monday, September 22, 5:30 pm to 6:30 pm
- Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk
Cut to the Chase: Researching Industries and Companies
So you want to do research on industries and companies for course assignments or career aspirations. Type a prominent company name into Google and what do you get? Thousands of hits! You can spend hours wading through all the information and disinformation, or you can spend an hour with us and learn how to cut to the chase.Our research professionals will help you learn how to search so you can
- identify the resources that will help you find the overviews of industry trends and external factors affecting that industry
- develop an understanding of the major companies in that industry, how they have evolved and where they are going
- access and compare relevant financial data and ratios for publicly-traded companies in the industry
- evaluate, analyze and synthesize that data
- so you can create your academic and career success
- When: Saturday, September 27, 11 am to noon
- Where: 536 Mission Street, San Francisco, University Library; meet at the Reference Desk
If you are interested in one of these workshops but are unable to attend, please contact the library's reference desk at 415-442-7244 or e-mail askalibrarian@ggu.edu to arrange for a personalized workshop tailored to your needs. Please also send us your ideas for other workshops and library services. We want to hear from you!
--J. Carter
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Is it your fault?Well, why not find out? http://geomaps.wr.usgs.gov/sfgeo/index.html brings you to the U.S. Geological Survey's cooperative site with the California Geological Survey to present earthquake fault maps for the San Francisco Bay Area.But you can also review basic information about quakes, photos and learn about research and monitoring programs. An extensive listing of countries/regions of the world provides links to their earthquake data. Go seismic with a list of major quakes in each of the US states.We're not the only ones quaking in our boots!
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IN SEARCH of QUALITY RESEARCH BEYOND DATA DUMPS
Where is the Wisdom we have lost in Knowledge,
Where is the Knowledge we have lost in information?
--Choruses from The Rock by T.S. Eliot
We live in a world of Too Much Information. As the Millennium progresses, competitive advantage will go to those who know how to focus their research, identify the information they need, access it most effectively, and analyze and synthesize it astutely and ethically. Yet increasingly I hear from faculty complaints that students are giving them data dumps, rather than well analyzed and thought-out research. Here are some tips we can all use as we cope with the overload of information in the 21st century. Plus please send me your tips!Plan astutely and start early, so you have time to gather and assimilate information. Have you seen the Assignment Calculator on the University Library website? (Click on Research Assistance, then Assignment calculator.) It allows you to type in the date your assignment is due, then breaks down the research steps into manageable weekly goals. Check it out!Set up an appointment with University Library Research Consultants (aka Reference Librarians) who will help you develop a research strategy to access the best resources in the most efficient order -so you can use your time most effectively and efficiently.Begin with overviews, which will help you focus your research, identify key terms, concepts, and seminal authors.Analyze and synthesize your research as you go along. One of my college roommates used to review all her notes for her paper every night before she went to sleep. Great strategy! Once I began to do the same, ideas started to organize themselves when I least expected it (I guess I do my best my work when I am unconscious), and I had a better understanding of what information I still needed.
Document your sources as you go, so you don't have to scramble to find references at the last minute.Remember that the faculty want to see evidence of your own thinking, analyzing and synthesizing. They want you to use other sources wisely and ethically, cite those sources appropriately, and come to your own conclusions. Remember, too, that we here in the University Library are here to help. Think of us as your partners for success, and let us know whenever we can help. Here's to an exciting and successful term ahead!
--J. Carter
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The DATA DOWNLOAD
If your search for data is centered around California or specific counties within the state, the
California Department of Finance @ http://www.dof.ca.gov/Research/Research.php has a research page which contains demographic, economic, and financial data sets. The demographic data files are archived back to 1970 and contain projections to 2050; these files are oraganized by both county and year, and are available for export into Microsoft Excel. Economic data are also available for employment, income, construction, and trade information; the date ranges vary, but there is historical coverage to at least 1985 for these data sets. Also, take a look at the Reports and Periodicals, which include Country Profiles (aggregated demographic and economic data) and California Economic Indicators (back to 1998). If you are interested in California-specific data, I recommend you bookmark this site so you can explore the plethora of data sets available for analysis.
-G. Springs
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BOOKS OF INTEREST
Myths and realities of executive pay / Ira T. Kay, Steven Van Putten. New York : Cambridge University Press, 2007. HD4965.5.U6 K389 2007
The business of sports / edited by Brad R. Humphreys and Dennis R. Howard. Westport, Conn. : Praeger, 2008
GV716 .B89 2008 (3 vols.)
Broadband wireless access and local networks : mobile WiMax and WiFi / Byeong Gi Lee, Sunghyun Choi. Boston, Mass. ; London : Artech House, c2008. TK5105.78 .L43 2008
The job description handbook / by Margie Mader-Clark. Berkeley : Nolo, 2008. HF5549.5.J613 M33 2008
Practical portfolio performance : measurement and attribution / Carl R Bacon. Chichester, England ; Hoboken, NJ : Wiley, c2008 HG4529 .B33 2008
Cutting edge internal auditing / Jeffrey Ridley. Chichester, England ; Hoboken, NJ : Wiley, c2008
HF5668.25 .R527 2008
GIS tutorial for marketing / Fred L. Miller. Redlands, Calif. : ESRI Press, 2007 HF5415.125 .M55 2007
Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi. Hoboken : John Wiley & Sons, c2008
HF6146.I58 S53 2008
The World Bank and the gods of lending / Steve Berkman. Sterling, VA : Kumarian Press, 2008. HG3881.5.W57 B47 2008
International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets / Sandra Bell. Heidelberg : Physica-Verlag, c2008. HF5415.15 .B45 2008
Benchmarking in the public and nonprofit sectors : best practices for achieving performance breakthroughs / Patricia Keehley, Neil N. Abercrombie. San Francisco : Jossey-Bass, c2008. JK468.T67 B45 2008
Handbook of innovation in the food and drink industry / Ruth Rama, editor. New York : Haworth Press, c2008. TP370.4 .H385 2008
Ongoing crisis communication : planning, managing, and responding / W. Timothy Coombs. Los Angeles : SAGE Publications, c2007. HD49 .C664 2007
The intimate supply chain : leveraging the supply chain to manage the customer experience / David Frederick Ross. Boca Raton : CRC Press/Taylor & Francis, c2008. HD38.5 .R6752 2008
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CALIFORNIA ACADEMY OF SCIENCES
GRAND OPENING SEPTEMBER 27-28, 2008
After three years of renovation, the California Academy of Sciences will have its grand opening at 55 Music Concourse Drive, Golden Gate Park, Saturday (free attendance) and
Sunday (paid attendance), September 27 and 28, from 9:30 am to 9 pm. Come celebrate this once-in-a-lifetime event.
The CAS is the world's only institution to combine a museum, aquarium, planetarium, and world-class research and education programs in one facility. VIRTUAL TOUR
Opening Celebration will include a 'green happening', all sorts of associated activities, live performances and gourmet food. Renzo Piano, architect of this fascinating structure, will be at hand for the opening ceremonies at 8:30 Saturday morning. (Mr. Piano is the featured architect for the September 2008 issue of The Update and is noted elsewhere in this newsletter).
--A.Dietrich
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The mission of Food Runners is to help alleviate hunger in San Francisco to help prevent waste and to help create community. Food Runners is a California 501.C3 Corporation - with a Board of Directors and an Advisory Committee made up of concerned individuals from throughout our community.Did you know that every day, 160,000 people in San Francisco don't have enough to eat? Food Runners is working hard to change that. There are more than 300 soup kitchens, shelters, low-income residences, senior centers, childcare centers and group homes among Food Runners recipients. Food Runners picks up excess perishable and prepared food from businesses such as restaurants, caterers, bakeries, hospitals, event planners, corporate cafeterias, and hotels and delivers it directly to shelters and neighborhood programs that feed the hungry. Food Runners delivers over 10 tons of donated perishable and prepared foods per week to these agencies on a regular or rotating basis.Make a difference in your neighborhood. Sign up to deliver food on your own, or with a group of friends or co-workers. Other volunteer opportunities include working the phones or at the computer. Everyone is welcome! To Volunteer, click on VOLUNTEER
--(Quoted from the Food Runners website).
--A.Dietrich
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Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.
--Albert Einstein (1879 - 1955), German-born theoretical physicistThere is nothing more dreadful than imagination without taste.
--Johann Wolfgang von Goethe (1749 - 1832), German poet, novelist, playwright, and natural philosopherSkill without imagination is craftsmanship and gives us many useful objects such as wickerwork picnic baskets. Imagination without skill gives us modern art.
--Tom Stoppard (1937 - ), British screenwriter and playwrightEverything you can imagine is real.
--Pablo Picasso (1881 - 1973), Andalusian-Spanish painter, draughtsman, and sculptorReality leaves a lot to the imagination
--John Lennon (1940 - 1980), English rock musician, singer, songwriter, artist, and peace activistImagination is the one weapon in the war against reality.
--Jules de Gaultier (1858 - 1942), French philosopherOur imagination is the only limit to what we can hope to have in the future.
--Charles F. Kettering (1876 - 1958), American inventor
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EASY WAYS to RECYCLE and REDUCE WASTE
- Drop off plastic bags at participating grocery stores to be recycled. Many grocery stores have drop-off boxes at the entrances of their stores where you can easily recycle your old grocery bags. --Source: Environmental Protection Agency
- Buy paper products made with at least partially recycled paper. Look for home and office products that are made with recycled paper. You can purchase computer printer paper, notebooks, paper towels, toilet paper, and many other products that are made from 100% recycled paper. --Source:OurEarth.org
- Stop getting "junk mail". Don't let paper be wasted on mail that you do not want anyway. Just call the customer service number printed on the catalog or advertisement and ask to be removed from the mailing list. You can also use Catalog Choice, a free service which lets you decide what you receive in your mailbox. Additional information for businesses: EcoLogical Mail Coalition. --Source: Reduce.org
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The Update is a monthly feature of the University Library's website. If you wish to be added to our mailing list, please contact The Update Editor. Suggestions and questions regarding the newsletter may also be directed to this address.Library Director: Janice Carter | 415-442-7248
Editor: Alice Dietrich | 415-442-7259
Books of Interest: Larry Burg | 415-442-7250
Born This Month: Alice Dietrich | 415-442-7259
Data Download: Gene Springs | 415-442-7250
Food for Thought: Alice Dietrich | 415-442-7259
Free Cultural Events Calendar: Alice Dietrich | 415-442-7259
Layout/Graphics/Photos: Alice Dietrich | 415-442-7259
Site of the Month: Larry Burg | 415-442-7250
Other contributors to this issue: J. Carter, C. DeLay, A. Lipson
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