Rocket Fuel

News & Events: News

Yerdled Yet? New Shopper Tools Save Money and Planet

Kit Yarrow explains how certain values differ in young consumers, and how those differences influence the way they shop.

State Senator Leland Yee Hit with New Racketeering Charge

GGU Law Dean Emeritus, Peter Keane, discusses the legal tactics of the new charge against Yee.

Golden Gate University Launches Program for Aspiring Business Owners

This fall, Golden Gate University will launch its first Small Business Program designed to help its alumni become successful small business owners. The year-long pilot program is free, thanks to a $300,000 grant from Chevron.

The Hobby Lobby Ruling: Hobby Horse, One-Trick Pony Or Citizens United 2.0?

GGU Dean Emeritus, Terry Connelly, discusses the June 30, 2014 decision of the United States Supreme Court in Burwell vs. Hobby Lobby Stores, Inc.

Bay Area caregivers file class-action lawsuit against leading nationwide health care services company

The Women's Employment Rights Clinic of the GGU School of Law are bringing a class-action lawsuit against a nationwide health care services company, alleging that personal caregivers need better working conditions, including breaks and at least minimum wage.

DBA Student Michael J. Becker Receives Edward N. Mayer, Jr. Education Leadership Award

Michael J. Becker, GGU DBA student, has just been named the 2014 recipient of the Edward N. Mayer, Jr. Education Leadership Award for Marketing EDGE, the educational support arm of the Direct Marketing Association. He will be recognized on October 25th at an awards dinner held during the annual research summit associated with the annual meeting of the DMA. Previous winners are luminaries from the direct and interactive industry and academia, including John Deighton, Harvard professor and editor of the Journal of Consumer Research.

Divorces Can Mean Cake and Eating it, Too

With divorce parties on the rise, some bakeries are now making special cakes just for the occasion.

What Will be Summer 2014's Big Story? A Top 10 List of Candidates

Dean Emeritus Terry Connelly thinks the Economy will be this summer's main story. What stories do you think will be big?

Legal Response to Support Renewable Energy in China

Making the legal case for sustainability in China, Peter Oniemola sites a GGU Law Review paper.

Kit Yarrow Q & A: Decoding the Hidden Cues That Make You Buy

Kit Yarrow tells CreditCards.com how our brains have changed, and how consumers can avoid the pitfalls of shopping today.

Screening "Documented" -- A Film by an Undocumented American

Positively Filipino and Golden Gate University Edward S. Ageno School of Business present a film by Pulitzer Prize-Winning Journalist Jose Antonio Vargas: Documented.

Documentary by Fil-Am journalist Vargas to screen at Golden Gate University

Pulitzer Prize-winning journalist Jose Antonio Vargas ’ film Documented screened at Golden Gate University April 19 to an audience of nearly 200.

Bay Area Filipino-Americans Closely Watching Obama's Manila Visit

Jay Gonzalez, professor of government and Global Filipino Studies, Ageno School of Business, speaks with Michael Krasny

Filipino Gun Culture Has Deep Roots

Dr. Jay Gonzalez observes that, "Filipinos have a long history with guns."

SF screening of "Documented"

Prof. Gonzalez, chair of GGU ’s Public Administration dept. in the Ageno School of Business: “Vargas is a rock star in the immigrant-rights community. ”

Brand Names in NY Standardized Tests Vex Parents

Nike and other brands on New York State standardized tests raise concerns of product placement. Professor Strahilevitz comments.

Ready to Connect Home While Abroad? Don ’t Count on Finding WiFi.

Need wifi abroad? Professor Strahilevitz says travelers would rather pay a bigger overall hotel bill than pay extra for wifi

The Most Outlandish Charity Trends: Is It About Vanity?

Professor Strahilevitz comments on the selfish side of charity. Often, giving is motivated by more than a desire to help others. This doesn't mean it won't have an overall positive effect.

¿Por qu é Google puso Google Glass a la venta s ólo un d ía?

GGU Professor Michal Ann Strahilevitz comments on the strategy behind the one day window to buy Google Glass

April Showers Hit Markets: Bring an Umbrella to Trade

Terry Connelly takes a look at the troubles facing the stock market this spring.

Documentary by Fil-Am journalist Vargas to screen at Golden Gate University

Prof. Gonzalez comments on the upcoming screening of "Documented" at GGU.

Sledgehammer Games' Glen Schofield Named Speaker for Golden Gate University's Graduate Commencement Ceremony

Glen Schofield, video game guru, will be speaking at GGU Commencement Ceremonies .

Lawyer for "Shrimp Boy" Blames Feds for Predicament

GGU Law's emeritus Dean Peter Keane comments on new tactics from "Shrimp Boy's" lawyers in Senator Yee scandal. Keane says it is likely the lawyers are laying the groundwork for an entrapment defense.

When to Refuse LinkedIn Connection Requests

With social networks, quality may be more important than quantity. GGU Marketing Profressor Strahilevitz weighs in.

Golden Gate University Screens Film by Pulitzer Prize-Winning Journalist

Golden Gate University will screen the award-winning film "Documented" by Pulitzer Prize-winning journalist Jose Antonio Vargas

Coinstar Goes After the Gift-Card Resale Market

New Coinstar machines allow consumers to trade in giftcards for a portion of the value in cash. Kit Yarrow explains how this frees consumers.

Dentist Entangled in Leland Yee ’s Corruption Case

Dr. Gonzalez's observations on Leland Yee's case

Dentist Entangled in California State Senator Yee's Corruption Case

GGU professor Jay Gonzalez questions likelihood of Philippine arms deal involving Senator Yee and a Daly City dentist

Dr. Gonzalez Speaks with Gil Gross about Wilson Sy Lim's Arrest and Connection to Leland Yee.

Dr. Jay Gonzalez speaks with Gil Gross about Wilson Sy Lim's arrest and Lim's connection to Leland Yee

Former Border Patrol Agent Recalls His First Meeting with Famed Labor Organizer

GGU Alumn Michael G. Harpold recalls his first interactions with Chavez on the Mexican/American border.

Fighting for Obamacare Through Stage IV Cancer

Michael Robertson, aid to the President of the United States and a GGU Alumnus, is fighting for Obamacare through stage IV cancer.

Will Virtual Reality Be Next Big Thing Across Technology?

GGU Professor Michal Ann Strahilevitz suggests virtual reality has applications outside of gaming -- including long-distance-learning.

YOUR MONEY - Getting the biggest caffeine buzz for your buck

Marketing professor Michal Ann Strahilevitz says drinking coffee for many is less about caffeine content and more about ritual.

Golden Gate University Professor Leads Bill Limiting State Prison Sterilizations

Cynthia Chandler, an adjunct professor at GGU Law and co-founder of the Oakland-based prisoner rights group Justice Now, pushes for an end to prison sterilizations, gathering data and firsthand accounts from female prisoners about questionable and damaging surgeries.

Anatomy of a Market Lie: CNBC Misreads the Fed and Helps Out Short Sellers

GGU's Terry Connelly criticizes CNBC for misleading financial reporting. Connelly analyzes the consequences of CNBC's misstep, which led investors to believe that Federal interest rates would increase earlier than expected.

Data breaches prompts shoppers to question loyalty programs

In light of December ’s epic data breach at Target, many consumers are questioning the liability that could come with participating in loyalty programs.

Strength in Numbers

Teaming up with another person can improve your odds of keeping a New Year's resolution

Can Dunkin' Donuts Rewards Compete with Starbucks?

Loyalty programs work really well, obviously, if it's something you buy pretty regularly.

Data breaches prompts shoppers to question loyalty programs

In light of December ’s epic data breach at Target, many consumers are questioning the liability that could come with participating in loyalty programs.

Strength in Numbers

Teaming up with another person can improve your odds of keeping a New Year's resolution

Can Dunkin' Donuts Rewards Compete with Starbucks?

Loyalty programs work really well, obviously, if it's something you buy pretty regularly.

America's Downton Abbey Economy

Terry Connelly argues that Downton Abbey mirrors the changing economy in the U.S.

Kit Yarrow's observations on sponsored shopping sprees are quoted in the WSJ

At a time of year when many workers anticipate a Christmas bonus check or a holiday ham, some companies say one of the best ways to reward outstanding performance and inspire employee loyalty is a chance to shop til they drop.

The Worst Christmas Gifts of All Time

Kit Yarrow discusses adult consumer behavior during the Christmas season.

Mort Cohen Receives Jefferson Award

GGU Law Professor Mort Cohen is honored for his public service.

What Your Halloween Spending —Particularly, Your Choice of Costume —Says About You

Kit Yarrow discusses adult consumer behavior during Halloween.

Identity Theft: What It Is, How It Happens & the Best Protection

Peter Keane, dean emeritus and professor at GGU's School of Law, discusses identity theft.

Scratch Syria -- Now Congress Can Shut Down the Government and Default on Our Debt in Peace!

Dean Emeritus Terry Connelly discusses the markets and Syria.

No Fed Tapering in September; October Surprise Makes More Sense

Dean Emeritus Terry Connelly anticipates Bernanke's next move.

Martin Pring Interview

GGU professor and legendary powerhouse, Martin Pring, discusses his contributions to technical analysis methodology.

Conundrum in the Courts: Zimmerman's Lawyers Win

Dean Emeritus Terry Connelly discusses the recent trial and controversial verdict.

Wearable Technology On The Rise

Kit Yarrow talks about the integration of technology into our lives -- including our clothing.

Did the Banks Dump Treasuries to Boost Their Lending Profits?

Dean Emeritus Terry Connelly analyzes the (ir)rationality of market behavior.

Rental Car Company Eliminates Airport Surprises

Kit Yarrow explains why the car service Silvercar will appeal to younger professionals.

Paint it Gray: The Ambiguous Legal Territory of Jaywalking and Paintball Guns

Professor of Law, Mort Cohen, discusses the geographically-fragmented nature of some California laws.

Men's Wearhouse Ousts Founder George Zimmer

Marketing professor Michal Strahilevitz discusses the risks of firing your spokesperson.

How to Manipulate Equity Markets Down, the Bernanke Way

Dean Emeritus Terry Connelly parses the Bernanke's words.

Eating Healthy on a Budget, it Can be Done

Kit Yarrow explores the consumer psychology of processed food prices.

Jumping to the Fed ’s Conclusions

Dean Emeritus Terry Connelly talks about the power of the Fed's words.

Retail Federation Finds Grad Gifts Will Get Small Boost

Graduating? Kit Yarrow explains how to get more gifts through social media.

When Shopping is Good for You

Kit Yarrow discusses the positive impacts of shopping.

Q & A on Buying a Home from Fannie and Freddie

GGU Law Professor Roger Bernhardt talks about the fine print of contracts.

50 Shades of Red: GOP Ponders the 2016 Derby

Dean Emeritus Terry Connelly discusses the 2016 Republican Presidential Horse Race

Oakland Police Chief Announces Retirement

GGU Law Professor Peter Keane weighs in on the retirement of the Oakland Police Chief

Most Influential Women in Bay Area Business

Tax Dean Mary Canning named one of the Most Influential Women in the Bay Area.

Will ‘Sell in May ’ Come True This Year?

Dean Emeritus Terry Connelly asks if the old adage will ring true this year.

Guess How Much Today ’s Kids are Spending on Prom?

Kit Yarrow explains how the desire to provide well for their children affects parents' spending for prom.

New Credit Card Surcharge Rules Offer Opportunities, Challenges for Small Businesses

Kit Yarrow discusses why most retailers are unlikely to tack on a charge for credit card purchases.

Here ’s How Stores Get You To Buy Stuff Using A Sensory Bombardment

Kit Yarrow explains how our senses influence shopping decisions.

Does the Cyprus ‘Bail-In ’ Open the Door for Private Deposit Insurance?

Dean Emeritus Terry Connelly discusses the possibility of non-government backed insurance on savings.

JCPenney smacks into shoppers' psyches

Kit Yarrow explains that cost often trumps brand loyalty.

Sequestration Weighs Heavily on Americans this Tax Season

Kit Yarrow argues that our confidence in government is weakened by poor communication about sequestration effects.

What Does the Cyprus Bailout Deal Mean for U.S. Investors?

Dean Emeritus Terry Connelly offers his thoughts on the effects of the Euro crisis.

Tax Deductions: Hidden Gems and Hazards

Tax Dean Mary Canning explains that mortgage points must be amortized over the life of the loan.

To Disney or not to Disney?

Kit Yarrow explains why we feel such strong emotions when it comes to Disney.

Tax Season Math: Debt + Refund = Mistake

Kit Yarrow helps explain why we make poor choices when it comes to managing our income taxes.

New Overseer Could Disrupt Oakland Police Routines

GGU Law Professor Peter Keane explains why Thomas Frazier has his work cut out for him.

10 Things Online Reviewers Won ’t Say

Kit Yarrow argues that online reviews may make consumers change their behavior, but probably not dramatically.

Were Financial Markets Misled by the Fed Minutes?

Dean Emeritus Terry Connelly discusses the nuances of messages from Fed members and others.

Why Isn't the Stock Market Afraid of the Sequester...Yet?

Dean Emeritus Terry Connelly gives a few reasons for the behavior of the markets.

Waste Management: Why Muni Won't Ban Serial Bus-Soilers

GGU Law Professor Myron Moskovitz argues that MUNI would be on solid ground in banning defoulers.

Barry Bonds Faces Uphill Court Battle While Trying to Get His Obstruction of Justice Conviction Thrown Out

GGU Law Professor Peter Keane discusses the judge who presided over the Bonds trial

Ask the Experts: Will New Credit Card Surcharge Rules Change the Retail Industry?

Kit Yarrow discusses the effects the new credit card surcharge rules will have on the retail industry.

Sequestration, Like the Debt Ceiling, Is a Weapon of Mass Destruction

Dean Emeritus Terry Connelly shares his feelings on the debt ceiling law.

Super Bowl Ad Winners Conquer Hearts and Clicks

Marketing professor Michal Strahilevitz weighs in on GoDaddy's Super Bowl ad.

Oreo Ad Tweet Wins Super Bowl Blackout Game

Marketing professor Michal Strahilevitz explains how quick thinking can make all the difference with social media.

Rising Seas Shift Bay Agency's Mission

Adjunct professor Larry Goldzband discusses his new role as the executive director of The Bay Conservation and Development Commission

The Sleep Industry: Why We ’re Paying Big Bucks for Something That ’s Free

Cant sleep? Try reading this article.

Wells Fargo Investment Bankers Get Coach to Hone Pitches

Dean Emeritus Terry Connelly explains how the financial industry uses consultants to sharpen employee skills.

Golden Gate University Selects Paul Fouts as New Dean of Edward S. Ageno School of Business

Golden Gate University, the 110-year old private, non-profit University for working professionals that power the Bay Area and beyond, announced that after an extensive search, the University has selected Paul Fouts as the next Dean of its Edward S. Ageno School of Business.

Ten Things the Oscars Won't Say

Kit Yarrow talks to Smart Money about what Gen Y means to moviemakers.

BART Community Policing May Help, But Problems Are Endemic

Law School Dean Emeritus and former San Francisco Police Commissioner Peter Keane comments on a new strategy BART says will lead to better policing.

Bay Area Could See 5 Dollar a Gallon Gas by Summer

Terry Connelly, dean emeritus of the Ageno School of Business speaks to the potential repercussions of rising gas prices.

Businesses Cash in on Anti-Valentines' Day

Kit Yarrow talks to theBoston Globeabout the psychology behind the rebellion against Valentines' Day.

How Important Is a Company's Image to Customers?

How much do customers really care about the sometimes-unsavory practices behind the products they love? Kit Yarrow weighs in.

GGU Alum Named Chair of The Executive Leadership Council

Kaiser Permanente President and Chief Operating Officer Bernard Tyson to lead prestigious Fortune 500 senior leadership group

Komen Official Resigns over Planned Parenthood Dispute

Michal Strahilevitz tells USA TODAY that the charity must do damage control. ALSO: Listen to Michal's KFPA interview about Komen.