Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

DATA 104
Introduction to Social Media Data Analytics

3 Unit(s)

In this course, students will learn the basics of analysis of social media data, using R programming language. Students will use R for techniques such as sentiment analysis in order to gain behavioral insights from social media data utilizing various application programming interfaces (API), and will take a critical approach to the benefits and limits of such analysis. Prerequisite: DATA 102.

View Course Sections: Fall 2021