Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

DATA 104
Introduction to Social Media Data Analytics

In this course, students will learn the basics of analysis of social media data, using R programming language. Students will use R for techniques such as sentiment analysis in order to gain behavioral insights from social media data utilizing various application programming interfaces (API), and will take a critical approach to the benefits and limits of such analysis. Prerequisite: DATA 102.

Units: 3 , Offered: Fall 2019