Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

NUMBER COURSE TITLE
DBA 871
Consumer Behavior

4 Unit(s)

This doctoral seminar is an introduction to the study of consumer behavior. Students will gain an understanding of judgment, choice, and decision-making processes including attitude theory and persuasion. Classic papers that represent foundational ideas in the field as well as papers about more recent findings and controversies will be examined.