Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MBA 320

Introduces marketing concepts and marketing-related business solutions. Students will learn about market research and customer behavior, the design of marketing strategies, and marketing mix components including product policy, pricing, distribution and marketing communications. Explores the role marketing plays in growing a business in collaboration with other business disciplines and in a cross-functional environment. Available only to MBA students. Corequisites: MBA 310, MBA 311. Cross-listed with and equivalent to MKT 300.

Units: 3 , Offered: Summer 2020 , Spring 2020