Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 100
Principles of Marketing

3 Unit(s)

Provides an introduction to the theory and practice of marketing. Students will learn about price policies, channels of distribution, promotion techniques, the management of products and services and marketing research. The course also covers the impact of government regulations and competitive practices, integration of marketing with other activities of the business enterprise, and strategic implications of marketing actions.

View Course Sections: Summer 2023 , Spring 2023